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MARKET OVERVIEW

1.1 Presentation and definition of the market

The interior decoration market includes several types of products: lighting, decorative objects, home textiles, table decoration items, and table linens. The scope of this study excludes the furniture, carpet, household appliances and wallpaper markets. For which various specific Businesscoot studies already exist The furniture market - The carpet and rug market - The wallpaper market

The market is vast and includes producers, retailers, do-it-yourself specialists, furniture specialists, general supermarkets, pure players, showrooms, pop-up stores, and still attracts many players, some of which are far from being specialized in decoration at first glance (Zara Home)

The the world market is growing and is expected to remain so in the coming years, with an average annual growth rate of about 3.9 % over the period 2019-2027. The growth of the market is notably driven by the he increase in the rate of urbanization and global growth driven by developing countries

The French interior design market seems to be relatively resilient to less favourable economic contexts, proof of the French's attachment to their comfort and interior design. If the confinement dealt a hard blow to the entire home sector, the latter had achieved a very good year in 2019, and it is to be hoped that the recovery will see a continuation of this pronounced interest of the French in their homes

The market is very concentrated and is also characterized by a good resistance of consumption in physical outlet With the multiplication of the latter, in many forms, even if the rise of the canal la v in line cannot be overlooked, nor can its influence on the purchasing decision process.

What is in this market study?

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What is driving the growth of the market and its evolution?
What are the latest trends in this market?
What is the positioning of companies in the value chain?
How do companies in the market differ from each other?
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