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MARKET OVERVIEW

1.1 Presentation and definition of the market

The interior decoration market includes several types of products: lighting, decorative objects, home textiles, table decoration items, and table linens. The scope of this study excludes the furniture, carpet, household appliances and wallpaper markets. For which various specific Businesscoot studies already exist The furniture market - The carpet and rug market - The wallpaper market

The market is vast and includes producers, retailers, do-it-yourself specialists, furniture specialists, general supermarkets, pure players, showrooms, pop-up stores, and still attracts many players, some of which are far from being specialized in decoration at first glance (Zara Home)

The the world market is growing and is expected to remain so in the coming years, with an average annual growth rate of about 3.9 % over the period 2019-2027. The growth of the market is notably driven by the he increase in the rate of urbanization and global growth driven by developing countries

The French interior design market seems to be relatively resilient to less favourable economic contexts, proof of the French's attachment to their comfort and interior design. If the confinement dealt a hard blow to the entire home sector, the latter had achieved a very good year in 2019, and it is to be hoped that the recovery will see a continuation of this pronounced interest of the French in their homes

The market is very concentrated and is also characterized by a good resistance of consumption in physical outlet With the multiplication of the latter, in many forms, even if the rise of the canal la v in line cannot be overlooked, nor can its influence on the purchasing decision process.

 

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

COMPANIES

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Method

Data
Analysts 1 sector analyzed
in 40 pages
Method
Control

Analysts

  • Top Universities
  • Expert opinion

Data

  • Databases
  • Press
  • Company reports

Control

  • Continuously updated
  • Permanent watch

Method

  • Synthetic structure
  • Standardized charts

Analysts

Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

Hugo S. logo 1 Hugo S. logo 2
Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

Mathieu Luinaud logo 1 Mathieu Luinaud logo 2
Education Formation
Robin C.

PhD Industrial transformations

Robin C.

Robin C. logo 1 Robin C. logo 2
Pierre D.

Analyst

Pierre D.

Pierre D. logo 1 Pierre D. logo 2

Ross Alumni Club France

Arnaud W.

Arnaud W. logo 1 Arnaud W. logo 2

Analyste de marché chez Businesscoot

Amaury de Balincourt

Amaury de Balincourt logo 1 Amaury de Balincourt logo 2
Pierrick C.

Consultant

Pierrick C.

Pierrick C. logo 1 Pierrick C. logo 2
Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

Héloise Fruchard logo 1 Héloise Fruchard logo 2
Imane E.

EDHEC

Imane E.

Imane E. logo 1 Imane E. logo 2
Vincent D.

Auditeur

Vincent D.

Vincent D. logo 1 Vincent D. logo 2
Eva-Garance T.

Eva-Garance T.

Eva-Garance T. logo 1 Eva-Garance T. logo 2
Michela G.

Market Research Analyst

Michela G.

Michela G. logo 1 Michela G. logo 2
Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

Azelie P. logo 1 Azelie P. logo 2
Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

Cantiane G. logo 1 Cantiane G. logo 2
Jules D.

Consultant

Jules D.

Jules D. logo 1 Jules D. logo 2
Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.