The interior design market - France

France's interior decorating market is therefore vast, encompassing manufacturers, retailers, DIY specialists, furniture specialists, large-scale geit also attracts many new players, some of whom are far from being specialized in home decoration at first glance, such as Zara Home. The global market is growing and is set to remain so in the years ahead, with an average annual growth rate of around 5.13% over the period 2023-2028. Market growth is driven in particularby rising urbanization rates and global growth driven by developing countries. In 2022, the French interior decorating market seems to be relatively resilient to less favourable economic conditions, proof of the attachment of the French to their comfort and home furnishings. ais to their comfort and interior design, even if confinement dealt a heavy blow to the entire home sector in 2020. The market is highly concentrated, and is also characterized by the resilience of consumption in physical outlets, with the multiplication of the latter in many forms, even if the rise of the online sales channel cannot be overlooked, nor its influence in the purchasing decision process. the growth of online purchasing is a significant lever for the sector: by 2022, it is estimated that 50% of sales in the home furnishings and decoration market will be made online.