the candle market | France

1.1 Definition and scope of the study

The candle is a light fixture composed of a wick wrapped in wax which is intended to decorate an apartment by generating a light source or to deodorize a given room. The candle market is disrupted in its' supply offer through electric spark plugs, but also digital candles alongside the historical traditional candles. There are, however, other types of candles such as tealights, birthday candles, cartridge candles, etc.

The global market is in full bloom and is expected to grow at a CAGR of 6.3% between 2018 and 2026. Europe whose candle market is expected to grow at a growth rate of more than 6% per year in the coming years, is the dominant geographic region in the world candle market, ahead of the American and Asian markets.

Consumers are buying more and more candles for decorating their homes. The ease of purchase as well as the availability of different types of candles on multiple distribution channels are encouraging more and more people to buy these products. Decoration stores are seeing the growth of supermarkets and hypermarkets, which benefit from reduced prices and varied offers that are attracting more and more buyers as the e-commerce also contributed to the increase in candle sales in France.

In France scented candles are driving market growth with a strong increase in high-end scented candles, an upward trend that is expected to continue with the development of new types of candles such as connected and digital candles. Sales are highly cyclical, with spikes around Christmas.