1.1 Presentation of the market
The candle is a light fixture composed of a wick wrapped in wax which is intended to decorate an apartment by generating a light source or at deodorize a living room. The candle market is seeing electric spark plugs but also digital candles alongside the historical traditional candles . There are, however, other types of candles such as tealights, birthday candles, cartridge candles, etc
Consumers are buying more and more candles for decorating their homes. The ease of purchase as well as the availability of different types of candles on multiple distribution channels are encouraging more and more people to buy these products. Decoration stores are seeing the growth of supermarkets and hypermarkets, which benefit from reduced prices and varied offers that are attracting more and more buyers as the e-commerce also contributed to the increase in candle sales in France.
Europe whose candle market is expected to grow at a growth rate of more than 6% per year in the coming years, is the dominant geographic region in the world candle market, ahead of the American and Asian markets. In France Scented candles are driving market growth with a strong increase in high-end scented candles, an upward trend that is expected to continue with the development of new types of candles such as connected and digital candles.
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