1.1 Definition and scope of the study
The candle is a light fixture composed of a wick wrapped in wax which is intended to decorate an apartment by generating a light source or to deodorize a given room. The candle market is disrupted in its' supply offer through electric spark plugs, but also digital candles alongside the historical traditional candles. There are, however, other types of candles such as tealights, birthday candles, cartridge candles, etc.
The global market is in full bloom and is expected to grow at a CAGR of 6.3% between 2018 and 2026. Europe whose candle market is expected to grow at a growth rate of more than 6% per year in the coming years, is the dominant geographic region in the world candle market, ahead of the American and Asian markets.
Consumers are buying more and more candles for decorating their homes. The ease of purchase as well as the availability of different types of candles on multiple distribution channels are encouraging more and more people to buy these products. Decoration stores are seeing the growth of supermarkets and hypermarkets, which benefit from reduced prices and varied offers that are attracting more and more buyers as the e-commerce also contributed to the increase in candle sales in France.
In France scented candles are driving market growth with a strong increase in high-end scented candles, an upward trend that is expected to continue with the development of new types of candles such as connected and digital candles. Sales are highly cyclical, with spikes around Christmas.
1.2 A growing global market
According to a study carried out by Zion Market Research, the global candle market was estimated at $US*.* billion in ****. It is expected to grow at a CAGR of *.*% between **** and ****.
The market size for candles World, ****-****, in $US billion Source: ****
The most dynamic market over the period should be ...
1.3 Relatively weak growth in France
In France the candle market stood at ***.* million euros for the year ****, based on the market size equation. The value size from this equation is obtained by adding together the value of national production (***).
Annual market growth for manufacturers has been relatively low but positive in recent years, averaging *.*% between **** and ...
2.1 Candles that adapt to different sources of demand
There are different kinds of candles that are used in different situations. Despite the lack of statistical data, it is possible to draw up a typology of supply according to these different demands, founded in four categories: birthdays, gifts, lighting and maintenance.
According to a study by the European Candle Manufacturers ...
2.2 A request that refers to scented candles
According to a report by the European Candle Association (***), the space givent to candles in shops is getting smaller and smaller.
Nevertheless, some types of candles are managing to achieve growing sales despite the current price war. This is the case with votive candles (***) in a variety of colours.
The association ...
3.1 A highly concentrated market
According to the General Union of Candle and Wax Manufacturers, the candle manufacturing market is particularly concentrated since * companies account for **% of national production. Below are listed the members of the union, with their most recent turnover when available.
3.2 The composition of the candles
The candles are all made of the same raw materials, in different proportions (***). In general, four categories can be identified: wax, oily phase, pigments/colourants, and perfumes/scented compositions. [***]
Wax and paraffin give hardness to the candle. These materials can be used pure or in combination with each other. Today, paraffin ...
3.3 The distribution reflects the range of candles
It is possible to distinguish several distribution channels for candles, each distributing more or less high-end candles. Below we list the primary three and the type of candles they offer:
Large distribution (***): low-end Large interior design stores: low to medium-end Cosmetic stores: medium to high-end
While mass distribution stores mainly distribute ...
4.1 Many different candles on the market
The General Union of Candle and Wax Manufacturers offers an overview of the different candles sold on the market. A distinction between two types of products can be made:
antique (***). scented candles, which are more recent, and where it is necessary to distinguish between room candles and massage candles (***). [***]
Within these ...
4.2 Prices vary greatly depending on the type of candle
There are no statistical data on the price of candles in France. However, it is possible to identify the prices charged by distributors and major candle brands.
The table below shows the unit prices recorded on the websites of the brands.
While the ECA refers to the price war for ...
4.3 An offer that splits between low and high-end
Scented and jeweled candles are gaining ground
Mixed with essential oils or fragrances that give them a special and pleasant scent, scented candles are gaining ground with consumers. One of the industry leaders, Party Lite, for example, posted sales of **.* million euros in ****. [***]
Party Lite explains in particular that these candles, ...
5.1 Labelling obligations for candles placed on the market
When placing a chemical product on the market, manufacturers are required to label their products according to the CLP (***) standard. This obligation came into force in ****.
In concrete terms, this means for candles and scented melting agents via the following rules:
Hazard pictograms shall appear where necessary. If dangerous substances or ...
5.2 Rules concerning scented candles in France
According to the General Union of Candle and Wax Manufacturers a study published in **** on the risks associated with the use of scented candles to sow doubt among consumers.
Candles imported from other countries (***) are indeed not all subject to the same regulations. In France, there are many rules governing the ...
- Yankee Candle France
- Zara Home France
- My Jolie Candle
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