the candle market
The candle is a light fixture composed of a wick wrapped in wax which is intended to decorate an apartment by generating a light source or to deodorize a living room. The market can be segmented by candle type: indeed, the candle market sees the emergence of electric spark plugs but also of the digital candles alongside the historical traditional candles . However, there are other types of candles such as tea lights, birthday candles, cartridge candles, etc. The market can also be segmented depending on the raw material used to form the base of the candle: beeswax, stearin, paraffin wax, canola wax, palm wax, etc.
Consumers are buying more and more candles for home decoration, stress reduction and relaxation through aromatherapy. The ease of purchase as well as the availability of different types of candles across multiple distribution channels are encouraging more and more people to buy these products. Specialized decoration stores are seeing the growth of supermarkets and hypermarkets, which are benefiting from reduced prices and varied offers that are attracting more and more buyers, while the e-commerce has also contributed to the increase in candle sales in France (the ease of purchase and the availability of detailed information and comments on online products are encouraging more and more people to buy these products online).
Europe whose candle market is expected to grow at a growth rate of more than 6% per year in the coming years, is the dominant geographic region in the global candle market, ahead of the American and Asian markets. In France Scented candles are driving market growth, with growth of more than 15% for high-end scented candles. This upward trend is expected to continue with the development of new types of candles such as connected and digitized candles.
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