Summary

The global market for sofas, a key segment of the broader living room furniture category, has seen notable growth, with the health crisis prompting increased demand for home comfort. In 2021, the United States dominates the market with estimated sales of around $226.78 billion, contributing to a projected compound annual growth rate (CAGR) of 3.57% for the market from 2023 to 2028.

The French market, which positions "upholstered" products as the third most important segment, rebounded significantly in 2021, exceeding 14 billion euros in sales, up 8.8%. Despite a trade deficit with an average import growth of 6% between 2014 and 2022, French furniture exports are mainly oriented towards the European market, particularly Germany and Switzerland. There is a correlation between the sofa market and the real estate sector, with a recovery in construction after 2020 expected to drive future sofa demand. Consumer behavior reveals a preference for comfort and well-being, prompting greater investment in home furnishings, with the online "web-to-store" model gaining ground.

Despite volatile economic conditions, sofa prices have seen moderate growth, mainly due to supply chain constraints. In France, leading manufacturers such asAlpagroup have consolidated their presence against a backdrop of market concentration, with 'Ikea France (€3.28 billion in 2022), CONFORAMA (€1.75 billion in 2022) and BUT (€2.12 billion in 2022). Conforama and But are both part of the Austrian Mobiliux Group).

The geographical distribution of manufacturing plants in regions such as Nouvelle-Aquitaine (24 plants) and Auvergne-Rhône-Alpes (14 plants) testifies to the extent of the industry in the country.

demand trends for upholstered furniture in France

The French upholstered furniture market is enjoying notable stability, with a particular focus on sofas, especially the fabric and leather varieties. This sector represents a significant share of the French furniture market, between 15 and 20% in terms of value. As price is a crucial factor, consumers also consider style and quality in their purchasing decisions, mainly through supermarkets. However, the digital market is booming, introducing new competitors and diverse distribution channels, while traditional players strive to consolidate their positions. Sales of second-hand furniture have increased, propelled by the Internet and signalling a shift in consumer behavior towards the circular economy.

The French furniture market is dynamic. The sofa segment, in particular, bears witness to the market's potential. Consumer behavior has shifted considerably as a result of the need to stay indoors due to health crises such as the COVID-19 pandemic. This period led to an increase in demand for comfortable, wellness-oriented furniture. Trends such as cocooning, indicating a desire for domestic comfort, are dominant, with online "web-to-store" models facilitating the consumer's buying journey. The second-hand market is also undergoing an interesting evolution, with almost 60% of French people making second-hand purchases, compared with 17% in previous years.

The resurgence of the French furniture market, which has passed the fourteen billion euro mark, speaks volumes about consumers' inclination to invest in the comfort of their homes. This investment extends to sofas, which continue to top the list of purchase intentions, revealing the central place they occupy in domestic living spaces. With over 60 billion euros spent on home furnishings, or almost 5% of the total French household budget, the market is undeniably solid and continues to grow

An overview of the key players in the competitive landscape of the French sofa market.

Certain companies have emerged as significant contributors, shaping the overall market dynamic through their presence.

  • IKEA France is a heavyweight in the furniture industry, not only in France but worldwide. Its range of affordable Scandinavian-inspired furniture has made it a benchmark for many households. The IKEA product catalog includes a varied selection of sofas renowned for their practicality, style and do-it-yourself design.
  • Conforama is another key player in the market, offering a vast selection of home furnishings, including a wide variety of sofas. They combine affordability and style, appealing to a wide audience and meeting the demand for comfortable, attractive solutions for the living room.
  • BUT occupies a strong market position as a supplier of a comprehensive range of sofas. With its focus on value for money, BUT has captured the interest of budget-conscious consumers who seek quality without compromising on aesthetics.
  • Maisons du Monde brings a unique take on home furnishings, infusing its offerings with chic, trendy design. The store is particularly well known for its eclectic range of decorative items and furniture, including elegant sofas to suit a variety of tastes and preferences.
  • Gautier, renowned for its high-quality furniture, occupies a prime position in the market with its emphasis on craftsmanship and durability. Its sofas often feature a blend of contemporary design and the art of traditional furniture-making. Together, these players represent the different facets of the French sofa market, from mass market to chic, elegant offerings to the timeless appeal of well-crafted furniture.

Each brand contributes to the wealth of choice available to consumers, catering to a myriad of domestic preferences and needs. By continuing to innovate and adapt to changing consumer trends, these market leaders testify to the dynamic and diverse nature of the French sofa market.

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  • Number of pages : 30 pages
  • Format : Digital and PDF versions
  • Last update : 23/11/2023
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Summary and extracts

1 Market overview

1.1 Introduction

In the nomenclature found on the Internet, sofas in the strict sense are included in a broader category, that of "Stuffed" sofas . in the nomenclature found on the Internet, sofas in the strict sense are included in a broader category, that of "stuffed " sofas, including seats, benches, heaters, fixed sofas, convertibles, poufs, relaxers, corner sofas and meridian sofas. This "upholstered" category is itself part of the "upholstered home furnishings" category."In this study, we will examine the market for "upholstered" products in general terms, firstly because sofas represent the most important part of the home furnishings market.in this study, we'll be looking at the market for "upholstered" products in general, firstly because sofas represent the most important part of their sales market, and secondly because the difference between a sofa in the strict sense and another type of upholstery is relatively blurred.

In the French furniture market, "upholstered" products represent the third largest segment behind furniture and kitchen furniture. The French "upholstered" market is fairly stable, with sofa sales in value terms concentrated on fabric and leather sofas . By 2022, the French sofa market will account for 18% of the total value of the furniture market.

Price is a key criterion for sofa purchases, followed by style and quality. The vast majority of sofa sales are made through supermarkets.

Finally, online distribution is booming, allowing a number of new players to enter the market, even though the sector's traditional players have already invested heavily. They also face the threat of private-to-private sales and, more generally, the threat of second-hand furniture.

1.2 A growing global market to 2028

The USA is the world leader in the living room furniture market, with sales in **** of around ***.** billion USD. This is a growing market, driven by consumers' desire to feel at home. The health crisis has effectively forced us to stay at home, which in economic terms has led to an ...

1.3 The French market returns to growth

In ****, furniture sales will pick up sharply, rising by over **% compared to fiscal ****, stabilizing at **.* billion euros and then rising to **.** billion euros in ****. This is the first time the market has broken the fourteen-billion-euro barrier. Seats & sofas will account for nearly **.*% of the total market value of furniture in France ...

1.4 French foreign trade in seats&sofas

Since ****, the French furniture market has been experiencing a growing trade deficit due to the increasing penetration of foreign products (***) , while at the same time exports by French manufacturers have grown by only *.*% on average per year.

The vast majority of French furniture exports in **** will be destined for the European ...

2 Demand analysis

2.1 Demand analysis: Buying intentions and consumer behavior

In ****, **% of households surveyed planned to buy furniture to improve their interiors. consumers are ready to invest more in their furniture, especially as the sums saved since the start of the first confinement are colossal, with over *** billion euros more put into the bank by households.

During the two confinements, the ...

2.2 The influence of the real estate market on French household demand

Another point is that the sofa market is directly linked to developments in the construction and housing markets. In fact, the sale of sofas is positively correlated with the purchase of real estate and, consequently, the construction of new buildings. Recent figures from the Ministry of Housing put us in perspective ...

2.3 New consumer trends in a constantly evolving market: from cocooning to web-to-store

New consumer trends have emerged in the sofa market in recent years, with the success of affordable design products and the emergence of made-to-measure products, enabling customers to customize their orders (***)

Household demand for sofas is also underpinned by cocooning and hiving trends , which reflect a search for well-being and domestic ...

3 Market structure

3.1 Market structure

The furniture market, made up of manufacturers, distributors and retailers, offers a wide range of products for interior design. The sofa, as a key element of living-room furniture, occupies a central position in this market. The constant demand for sofas with innovative design and customizable features influences competition between manufacturers. Consumers' ...

3.2 Distribution channels in the furniture industry

Taking advantage of a very buoyant French market in ****, the main retail chains owned by furniture manufacturers have continued to densify their territorial coverage in recent months, and most of them intend to continue doing so in the coming years. with ** stores, Gautier aims to have *** outlets in France by ****.

For ...

3.3 Market leaders and their ambitions

The sofa market in France is a concentrated one, owned for the most part by powerful manufacturers who are trying to stay in the European and global race through takeovers and mergers. Alpagroup, for example, has owned IKEA Industry since ****.

Who are the leading manufacturers in the seating and sofa market? France, ...

3.4 Geographical distribution

[***]

Nouvelle-Aquitaine and Île-de-France are the two regions with the most establishments. In Centre-Val de Loire, there will be just * establishments in ****.

3.5 Value chain

[***]

4 Offer analysis

4.1 Price trends in an inflationary context

After a contraction triggered by the health crisis, housing starts rose by **.*% in ****. The appeal of single-family homes to the French and a catch-up effect in the multi-family sector have restored the vitality of the housing market. The rise in housing construction will stimulate demand for seating and home furnishings when ...

4.2 Analysis of product types and supply trends

Leading manufacturers' product ranges have evolved in response to these changes, as well as to changes in demand.

Indeed, the health and economic crisis has not slowed furniture manufacturers in their strategies to modernize their production facilities. In February ****, for example, Fournier announced an investment of €*** million between now and **** in ...

5 Rules and regulations

5.1 Current regulations

According to the Direction Générale de la Concurrence, de la Consommation et de la Répression des Fraudes (***), when selling new furniture, including sofas, it is compulsory to label a certain number of characteristics

Price and list of items offered for that price, such as whether or not delivery ...

List of charts

  • Estimated furniture market sales
  • Estimated Sofas&Seats market sales
  • Sales trends in the furniture market
  • Sales trend for sofas, armchairs and banquettes
  • Trends in the balance of trade in wooden living and dining room furniture
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Latest news

Habitat furniture chain applies for receivership - 30/11/2023
  • Habitat's sales in 2019 were €100 million.
  • In 2020, sales fell to 80 million euros.
Meubles Gautier: The real estate crisis affects furniture makers - 25/11/2023
  • The company has three factories in France.
  • The company has a network of 118 stores, 40 of which are international.
  • A new plant capable of manufacturing customized furniture was inaugurated in early 2022.
  • Personalization accounts for 10% of sales in their stores.
  • There is potential to increase this to 20%.
  • 20% of the Gautier range is produced in Italy and Poland by subcontractors.
Ikea lowers its prices, Maisons du monde struggles - 27/10/2023
  • Ikea competitor Maisons du Monde saw its sales fall by 9.4% to 252.3 million euros in the third quarter of its 2023 financial year.
  • Maisons du Monde sales fell by 13.6% internationally, while in France they were down by only 5.6%.
  • Maisons du Monde's sales for the first 9 months of 2023 were 795.7 million euros, a decline of almost 10%. Maisons du Monde forecasts a 10% drop in sales for 2023
  • Ikea, the French furniture market leader, has posted record sales of 3.8 billion euros for its 2022-2023 financial year, an increase of 16% on the previous year.
  • In 2021, Ikea has raised its prices by an average of 9% worldwide.
  • In France, Ikea opened its 34th major store in Nice.
  • In 2021-2022, Ikea achieved sales growth of 13.4% in France
  • Growth was driven by bedroom (+34%) and kitchen (+14%) sales.
Furniture: But takes over Morin | But takes over Morin - 26/10/2023
  • March 2023 - Announcement of the takeover of the Morin group by But.
  • 37 stores from the Morin group join the But group.
  • But plans to lease these stores out over time.
A new chairman for Conforama - 27/09/2023
  • Number of Conforama stores in France: 170
  • Conforama sales in 2022: €1.75 billion excluding taxes
  • Sales growth in 2022: 1.7%
Furniture: Gautier makes a comeback in India - 30/08/2023
  • Plan to return to India in 2024
  • Objective to roll out around twenty stores in South Asia within five years
  • Second Gautier store opened in Dubai last June
  • The first Gautier store in India planned for 2024 would be in Bangalore

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Ikea France
Conforama France
BUT International
Maisons du Monde
Gautier Meubles
Habitat France
Duvivier Canapés
And Tradition
France Canapé
Inside75
Roche Bobois Groupe
DelaMaison

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