Content of the study:MARKET OVERVIEW
1.1 Introduction
A sofa is defined as a sofa with a backrest, with armrests, where several people can sit. By definition, sofas in the strict sense are included in a broader category, that of "Stuffed" sofas, including seats, benches, heaters, fixed sofas, cabriolets, poufs, relaxers, corner sofas and meridian sofas. This category of "upholstered" is itself part of the category "upholstered market of home furniture. In this study, we will assess the market for "upholstered" products in general, firstly because sofas represent the most important part of the market in terms of sales and then because the difference between a sofa in the strict sense and another type of upholstery is relatively fuzzy.
In the French furniture market, "upholstered" products represent the third segment behind basic furniture and kitchen furniture. The French market for "upholstered" is rather stable. In value, sofa sales are concentrated on fabric and sofas made of leather. In 2021, according to IPEA, the sofa market in France will represent 17% of the total value of the furniture market.
Price is a key criterion for sofa purchases, followed by style and quality. The vast majority of sofa sales are made in supermarkets.
Finally, online distribution is booming, allowing the arrival of some new players on the market even if the traditional players in the sector have already invested heavily. They also face the threat of the sale of private individuals to individuals and more generally the threat of second-hand furniture.
1.2 A growing global market by 2027
The United States is the world leader in the living room furniture market with a turnover in **** of approximately ***.** billion USD. This is a growing market, and the growth is driven by the consumer's desire to feel comfortable in their own home. The health crisis has effectively forced us to stay ...
1.3 The French market is returning to growth
In ****, furniture sales will rise sharply, increasing by more than **% compared to fiscal year ****, to stabilize at **.* billion euros. This is the first time that the market has broken the €** billion mark. Seating and sofas represent nearly **.*% of the total market value of furniture in France in ****, compared to nearly **.**% for ...
1.4 French foreign trade in seats&sofas
Since ****, the French furniture market has experienced a trade deficit that has continued to grow (***) , while at the same time exports by French manufacturers increased by only *.*% on average per year.
The vast majority of French furniture exports in **** are destined for the European market, including Germany (***).
Furniture manufacturers in France ...
ANALYSIS OF THE DEMAND
2.1 Demand analysis: Purchase intentions and consumer behavior
In January ****, **% of households surveyed planned to buy furniture to improve their home. consumers are ready to invest more in their furniture, especially since the sums saved since the beginning of the first confinement are colossal, with more than *** billion euros put in the bank by households.
During the two confinements, ...
2.2 The influence of the real estate market on the demand of French households
Another point is that the sofa market is directly linked to the construction and housing market. Indeed, it should be understood here that the sale of sofas is positively correlated with the purchase of real estate and therefore the construction of new buildings. The recent figures from the Ministry of Housing ...
2.3 New consumer trends in a constantly changing market: from "cocooning" to "web-to-store"
New consumer trends have emerged in recent years in the sofa market, notably with the success of affordable design products and the emergence of custom-made products, with the possibility for customers to personalize their orders (***)
Household demand for sofas is thus supported by the cocooning (***), which reflect a search for well-being ...
2.4 Forecasts for 2022 down due to inflation
Indeed, a halt was observed at the beginning of **** with a *.*% year-on-year decline in sales in the first two months of **** according to the IPEA.
And there are new threats to the market in the coming months, as soaring energy and fuel prices could lead to consumer arbitrage unfavorable to the ...
MARKET STRUCTURE
3.1 Evolution and analysis of furniture production in France
French furniture manufacturers produce a wide variety of items for different rooms in the home (***). The industry is made up mainly of small craft businesses, with nearly **% of VSEs in ****.
After the mechanical rebound of ****, a decline in French furniture production is expected in **** (***). This can be partly explained by a ...
3.2 The different distribution channels in the furniture industry
Taking advantage of a very strong French market in ****, the main retail chains owned by furniture manufacturers have continued to densify their territorial network in recent months and most of them intend to continue on this path in the coming years. gautier has ** stores and hopes to reach the *** mark in ...
3.3 Update on the market leaders and their ambitions
The sofa market in France is a concentrated market that is mostly owned by powerful industrialists who are trying to stay in the European and global race at the cost of takeovers and mergers. For example, Alpagroup has owned IKEA Industry since ****.
Who are the leading manufacturers in the seating and ...
ANALYSIS OF THE OFFER
4.1 Price developments in an inflationary context
After a contraction caused by the health crisis, housing starts rose by **.*% in ****. The attraction of the French for single-family homes and a catch-up effect in collective housing have indeed enabled housing to regain vitality. The increase in housing construction will stimulate demand for seating and furnishings from individuals when the ...
4.2 Analysis of the different types of products and supply trends
The offer of the leaders has thus evolved relatively to these evolutions but also according to the evolution of the demand.
Indeed, the health and economic crisis has not slowed down furniture manufacturers in their strategies to modernize their production facilities. The strong increase in demand observed in **** has even prompted ...
RULES AND REGULATIONS
5.1 Current regulations
According to the Direction Générale de la Concurrence, de la Consommation et de la Répression des Fraudes (***), when selling new furniture, including sofas, the labeling of a certain number of characteristics is mandatory
The price and the list of items proposed for this price, such as the delivery ...
POSITIONING OF THE ACTORS
6.1 Segmentation
- Ikea Meubles Ikea France
- Conforama France
- BUT
- Maison du Monde
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Reviews (5)
The household linen market - France
Publicado en 31/05/2022 by Hokko
Very good study, complete with figures that helped me in my research
The furniture market - France
Publicado en 07/03/2022 by Olivier RICARD - Cosmmy
"Structured study with good macro and micro data. Also gives good focus and thinking to approach the market and its segments Also opens up interesting avenues and sources to go further depending on one's needs."
The interior design market - France
Publicado en 07/03/2022 by Olivier RICARD - Cosmmy
"Structured study with good macro and micro data. Also gives good focus and thinking to address the market and its segments Also opens up interesting avenues and sources to go further depending on one's needs."
The household linen market - France
Publicado en 10/01/2022 by Sebastien wolff
Complete and detailed study on the types of articles. Surprising to note that on a global level, articles made of synthetic and artificial fibers are increasing while those made of natural fibers are decreasing
Businesscoot Response:
Hello Sebastien, Thank you for your feedback and we are delighted that this study has given you a good overview of the market.