MARKET OVERVIEW
1.1 Presentation
The office furniture market in France includes all the players who provide furniture for French workplaces. It includes manufacturers, distributors, service providers and designers.
In France the market is in good shape . It retains significant growth, (2.4% in 2018) . But the market suffers from strong international competition: thus since 2018 it is foreign groups that hold the major part of the market (51%). The turnover of national manufacturers shows as for him, -1% in 2018 but this figure is to be nuanced, because strongly related to the difficulties of the leader Majencia. Thus if we remove Majencia from the calculation, national players achieved growth of 2.27% over this period. This is a far cry from the drop in the overall figures.
Today, the market is divided between retailers (41%), direct sales by manufacturers (33%), mass distribution (21%) and online sales (5%).
The trend in the market is towards the sale of services, such as design advice. Thus within the market itself it is the sale of services that is experiencing the most significant growth (18% in 2018).
The return of the theme of well-being in the workplace has led to a trend towards reinvention of the workspace . In France, the traditional office is losing ground to the advent of flex office and spaces for co working In these new spaces, comfort is the key word. Thus demand turns to quality while maintaining its optimization requirements.
ANALYSIS OF THE DEMAND
MARKET STRUCTURE
ANALYSIS OF THE OFFER
REGULATION
POSITIONING OF THE ACTORS
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