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MARKET OVERVIEW

1.1 Presentation

The office furniture market in France includes all the players who provide furniture for French workplaces. It includes manufacturers, distributors, service providers and designers.

In France the market is in good shape . It retains significant growth, (2.4% in 2018) . But the market suffers from strong international competition: thus since 2018 it is foreign groups that hold the major part of the market (51%). The turnover of national manufacturers shows as for him, -1% in 2018 but this figure is to be nuanced, because strongly related to the difficulties of the leader Majencia. Thus if we remove Majencia from the calculation, national players achieved growth of 2.27% over this period. This is a far cry from the drop in the overall figures.

Today, the market is divided between retailers (41%), direct sales by manufacturers (33%), mass distribution (21%) and online sales (5%).

The trend in the market is towards the sale of services, such as design advice. Thus within the market itself it is the sale of services that is experiencing the most significant growth (18% in 2018).

The return of the theme of well-being in the workplace has led to a trend towards reinvention of the workspace . In France, the traditional office is losing ground to the advent of flex office and spaces for co working In these new spaces, comfort is the key word. Thus demand turns to quality while maintaining its optimization requirements.

 

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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Method

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Analysts 1 sector analyzed
in 40 pages
Method
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Analysts

Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Arnaud W.
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Ross Alumni Club France

Arnaud W.

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Amaury de Balincourt
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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.