Content of the study:
The household linen market - France

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MARKET OVERVIEW

1.1 Definition and scope of the study

Household linen refers to all fabrics for domestic use. They can be segmented into six product types:

  • Bed linen;
  • Bedding items;
  • Bathroom linen;
  • Table linen;
  • Kitchen linen;
  • Textile decoration.

Household linen manufacturers have only partially benefited from the French public's growing interest in interior design in recent years. In fact, consumption patterns based on frequent renewal of medium-quality products at attractive prices have benefited more from imported products (mainly from Asia).

French manufacturers, who produce high-quality but much more expensive decorative textile products, are increasingly focusing on top-of-the-range products and exports: notions of tradition and know-how are more appreciated in countries with higher incomes than in France, such as Switzerland or Germany.

Once the preserve of specialist stores, the distribution of household linen such as toiletries and table linen is now multi-channel. While mass retailers offering their own brands have made great strides (30% of sales), distance selling (30%) remains important thanks to the expansion of e-commerce.

All major brands now offer an online sales site. In France, market leaders include Linvosges, the Fremaux-Delorme group, Anne de Solène, Alexandre Turpault, Garnier-Thiebaut and Beauvillé.

1.2 A growing global market

The global linen market is valued at $***.* billion in ****, and is expected to reach $***.* billion by ****. The market is therefore expected to grow at a rate of *.**% per year between **** and ****. It is one of the most profitable markets in the global textile industry. [***]

Linen market size and forecasts World, ****-****, ...

1.3 The European market is losing momentum

The European market is growing, but appears less dynamic than the Asian and North American markets. It is also in the process of being overtaken by North America. Bed linen and bathroom linen account for the majority of the market, with respectively **.*% and **.*% of European market share.

Breakdown of the European ...

1.4 The French household linen market

The French market is growing, but appears less dynamic than the rest of the world. Among its European neighbors, however, it is on a par with Germany in terms of growth, and slightly behind all countries in the "rest of Europe" category.

The market stood at $*.** billion in **** and should reach ...

1.5 Foreign trade in household linen

France is a major importer of all ranges of household linen. [***] In ****, total imports of household linen are estimated at $*,*** million against $*** million in exports - a coverage rate (***) of **.*%. France therefore imports four times more than it exports in household linen products.

The coverage rate has been trending upwards since ...

1.6 The impact of Covid-19 on the household linen market

The NAF code **.**Z, which groups together the various categories of household linen, enables us to analyze the activity of sector players during the years ****-****-**** in comparison with the year ****, which serves as a benchmark.

In March and April ****, textile manufacturing activity (***) fell sharply. It lost **.*% in March and ...

DEMAND ANALYSIS

2.1 Timid growth in household linen consumption, and seasonal interest

Household and professional volume demand for household linen increased in ****, after declining slightly over the previous four years.

Household and professional linen consumption France, ****-****, in % of annual change in volume Source: ****

In addition, the graph below represents the proportion of searches for a given keyword in a given region and ...

2.2 Determinants of household demand

Among the determining factors in demand for interior decoration and household linen, the rise in purchasing power of French households plays a predominant role. However, unlike the needs of professionals, which have increased due to a rise in their activity, particularly in the hotel-restaurant sector, household spending remains limited due to ...

2.3 A sector sensitive to professional spending on household linen

Professional sectors concerned

The renewal of household linen is an unavoidable expense for professionals in the hotel, restaurant, healthcare and retirement home sectors, because of the impeccable hygiene conditions required.

This is why all these sectors are essential outlets for the home textiles industry, while also ensuring a certain stability over ...

2.4 Trends in domestic linen consumption

Socio-cultural developments and fashion trends have a significant influence on the value of household linen sales.

French people's passion for their homes is growing year on year: it is estimated that each household spends between €*** and €*** a year on interior furnishings (***).[***]

Another trend is the broadening of the very definition of ...

MARKET STRUCTURE

3.1 A concentrated industrial base

Stable sales

sales trends in the manufacture of other textile articles France, ****-****, in billions of euros Source: ****

This stability in total sales, combined with the decline in the number of players present on the market, leads to an increase in sales per company. The average sales index for companies in ...

3.2 Strategies for further growth

Sales for household linen manufacturers are up +*.*% over the ****-**** period. This growth is driven by buoyant demand, itself driven by new gains in purchasing power on the part of consumers, as well as increased requirements on the part of particularly in the hotel-restaurant, retirement home and healthcare sectors, where linen ...

3.3 Linen distribution

IPEA data enables us to analyze the various distribution channels for household linen. IPEA, l'Instititut de Prospectives et d'Etudes de l'Ameublement, provides data on the furniture market that gives the best and most recent possible approximation of the distribution of household linen.

There are a number of distributors of all ranges ...

OFFER ANALYSIS

4.1 Overview of the different types of household linen

Household linen can be segmented into six product types:

Bed linen: sheets, comforter covers, pillowcases; Bedding: comforters, pillows, plaids, blankets, bedspreads, eiderdowns, etc. ; Bathroom linen: towels, gloves, bathrobes; Table linen: tablecloths, napkins; Kitchen linen: tea towels, hand towels; Textile decoration: upholstery fabrics, curtains, net curtains.

According to **** data, almost **% of the ...

4.2 Rising producer and consumer prices

Prices in the household linen sector have risen sharply in recent years, due to higher production and raw material costs: the producer price index reached ***.* in March ****, based on ****.having reached its lowest point in January **** (***), the producer price index has risen by **% since then.

Linen producer price index for the ...

4.3 High price differentials according to linen range

There are quite significant price differences depending on the product range (***): top-of-the-range linens are much more expensive than entry-level linens, due to their higher quality.

Example of bed linen

The Ooreka website allows you to compare the prices of entry-level bed linen with those of top-of-the-range bed linen. This comparison shows ...

4.4 Synthetic fibers are making steady progress, crushing traditional natural fibers

There are different types of linen fabrics. Fabric refers to the supple surface obtained by assembling interwoven and woven threads. The yarns themselves are produced from natural, synthetic or man-made fibers. Global production of textile fibers of all types reached *** million tons in ****, up *.*% on the previous year. [***]

Share of textile ...

4.5 Zoom sur le linge de lit en lin

Le lin est un des tissus les plus populaires utilisés pour le linge de lit. C'est une plante cousine du chanvre qui permet de réaliser des tissus fins et légers, particulièrement agréables lorsqu’il fait chaud [***]. La France est réputée pour sa production de ...

REGULATIONS

5.1 NAF nomenclature

The manufacture of home textiles is referenced by Insee under code **.**Z entitled "Manufacture of textile articles, except apparel".

It covers all the following items:

Articles made from all textile materials, including knitted fabrics: blankets and plaids, household linen (***), comforters, quilts, cushions, poufs, pillows, sleeping bags, etc... ; Textile furnishings: curtains, drapes, ...

5.2 World Customs Harmonized System

The Harmonized System is an international nomenclature for product classification. It enables participating countries to classify traded goods on a common basis for customs purposes. At international level, the Harmonized System (***) for the classification of goods is a six-digit code system. [***]

The HS comprises around *,*** item/product descriptions, which appear as ...

5.3 Regulatory framework

Like all textile products, household linen must comply with certain regulations in terms of :

Chemicals: the European Reach regulation defines the legislative framework for the use of chemicals. [***] Labeling: textile products must be labeled so that their fiber composition is known to the consumer, in accordance with regulation n°****/****.[***]

An investigation ...

POSITIONING THE PLAYERS

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Reviews (3)

Reviews (3)

The household linen market - France

Publicado en 31/05/2022 by Hokko

Very good study, complete with figures that helped me in my research

The household linen market - France

Publicado en 10/01/2022 by Sebastien wolff

Complete and detailed study on the types of articles. Surprising to note that on a global level, articles made of synthetic and artificial fibers are increasing while those made of natural fibers are decreasing


Businesscoot Response:

Hello Sebastien, Thank you for your feedback and we are delighted that this study has given you a good overview of the market.

The household linen market - France

Publicado en 23/02/2021 by Paul Grasset - Avalider

These market studies are a very good synthesis for any professional who wants to save time

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