Content of the study

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MARKET OVERVIEW

1.1 Definition and scope of the study

Linen refers to all fabrics for domestic use. They can be segmented into six types of products:

  • Bedding;
  • Bedding items;
  • Bathroom linen;
  • Table linen;
  • Kitchen linen;
  • Textile decoration.

Household linen manufacturers have only partially benefited from the growing interest of the French in interior decoration over the past few years. Indeed, the modes of consumption centered on a frequent renewal of products of average quality at attractive prices benefit more to the imported products (mainly coming from Asia).

French manufacturers, producing quality but much more expensive decorative textile products, are focusing more and more on the high-end and on exports: the notions of tradition and know-how are indeed more appreciated in countries with higher incomes than in France, such as Switzerland or Germany.

Formerly reserved for specialty stores, the distribution of household linen such as toiletries and table linens is now multi-channel. While mass retailers offering their own brands have made significant progress (30% of sales), distance selling (30%) remains important thanks to the expansion of e-commerce.

All major brands now offer an online sales site. In France, the market leaders are Linvosges, the Fremaux-Delorme group, Anne de Solène, Alexandre Turpault, Garnier-Thiebaut or Beauvillé.

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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Reviews (4)

The household linen market - France

Publicado en 31/05/2022 by Hokko

Very good study, complete with figures that helped me in my research

The household linen market - France

Publicado en 10/01/2022 by Sebastien wolff

Complete and detailed study on the types of articles. Surprising to note that on a global level, articles made of synthetic and artificial fibers are increasing while those made of natural fibers are decreasing


Businesscoot Response:

Hello Sebastien, Thank you for your feedback and we are delighted that this study has given you a good overview of the market.

The household linen market - France

Publicado en 23/02/2021 by Paul Grasset - Avalider

These market studies are a very good synthesis for any professional who wants to save time

The household linen market - France

Publicado en 01/12/2020 by VERONIQUE CHEREAU - WINCHE DISTRIBUTION

Before buying, I had seen that the study had been updated to 2019 and the numbers are from 2015 for the most part so quite disappointed, as the market in 5 years has changed considerably. So this study was purchased but not able to be used.


Businesscoot Response:

Hello Véronique, Thank you for your feedback. This study has been updated and is immediately available in your customer area. :)