Summary of our market study
The French bedding market is valued at €1.8 billion
The global bedding market, which includes mattresses, slat bases, bed linen and healthcare beds, has traditionally been dominated by the major furniture groups, but is now being disrupted by specialist players.Asia-Pacific accounts for over 40% of mattress consumption, led by China, India and Indonesia.
The mattress segment is enjoying solid growth, and the global mattress market is expected to reach around €40-45 billion by 2024.
The French bedding market, which represents 13.3% of the furniture market, is particularly dynamic, with new demands for quality and comfort.
Competition is fierce, but forecasts are very optimistic for French manufacturers, with an increase in top-of-the-range bedding.
The bedding trade is subject to strict regulations.
The market is segmented between mass retailers, specialists, traditional stores and online "pure players", the latter enjoying significant growth.
The market is tending to consolidate, with fewer manufacturers but larger entities, and distribution channels continue to diversify, targeting households, hotels and medical institutions with key purchasing criteria based on quality, price and ease of use.
Revitalized demand shapes the French bedding market
Market leaders are no longer focusing solely on volume, but on growing consumer demand for better sleep quality and product comfort. Growth in the large bedding segment is strong.
French manufacturers control around 60 % of the market, and are gradually moving towards more upmarket offerings. Imports of economy products are destined for major furniture distributors.
The bedding market, an integral part of the wider furniture industry, accounted for over 13% of the French furniture sector's market share. It is growing at a rate of 4%, and is worth around €1.8 billion.
In households, the periodic replacement of bedding every 10 to 15 years fuels part of the demand. Hotels and the hospitality industry are also important customers, generally renewing mattresses every 5 to 8 years. The healthcare sector is also an important market segment.
When making a purchase, quality and price are predominant factors for around 70% of French people.
The importance of second-hand markets and personalized offers also influence purchasing behavior.
French bedding market players
- Conforama and But, France's leading furniture retailers
- IKEA France.
- Maison de la Literie
- Monsieur Meuble
- Tediber, pioneer in online sales
- AMPM
- Cofel Groupe (Epeda, Bultex, Mérinos)
- Finadorm
- Adova groupe
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Summary and extracts
1 Market overview
1.1 Presentation and definition of the market
The term bedding is generally used to describe the following set of elements relating to anything to do with the equipment of a bed including: box spring, mattress, pillows, duvets and sheets. As part of the more general furniture market, this sub-segment includes, in addition to bedding for private individuals, bedding for hospitals, hotels and public administrations (prisons, barracks, etc.).
Historically dominated by the large furniture groups, this market is experiencing a rising competition with the arrival of new specialist players with innovative technologies and sales methods, particularly with "bed-in-box" products that make it possible to do away with expensive hard-cover stores.
After several years of growing at a good pace, the french bedding market had experienced two difficult years in 2017 and 2018 before finding a new lease of life in 2019. Historically volume-oriented, market leaders today must now adapt to changing demand This is because they are more demanding about the quality of their sleep and the level of comfort provided by the products. It is in this sense that the sub-segments of XXL bedding and complementary accessories continue to grow and today carry the national market. This more discerning demand is faced with prices being pushed down by increased competition, forcing market players to find new solutions.
Forecasts on coming years are nevertheless rather positive for French manufacturers of bed bases and mattresses, which are gradually moving up the range, while imports of inexpensive products continue to meet the needs of major furniture distributors. With the The growing importance of a personalised and innovative offer In addition to the new products and services offered by the ever smarter and more connected technologies
List of charts presented in this market study
- Taille du marché mondial du matelas
- Parts de marché de chaque segment de l'ameublement
- Taille du marché français de la fabrication de matelas, NAF 31.03
- En moyenne, à quelle fréquence changez-vous le matelas de votre lit ?
- Un décalage notable entre la durée de vie attribuée aux matelas et la fréquence à laquelle les Français changent leur literie
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the bedding market | France
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