The bedding market - France

The global bedding market, which includes mattresses, slat bases, bed linen and healthcare beds, continues to evolve in a competitive landscape traditionally dominated by the major furniture groups, but now disrupted by specialized players offering "bed-in-a-box" products. The mattress segment is enjoying robust growth, with annual gains estimated at 6.5%, leading to a market value of 43.43 billion euros in 2024.

The French bedding market, which accounts for 13.3% of the country's furniture market, is particularly dynamic, displaying new demands for quality and comfort, where innovative technologies and customized offers are becoming crucial. Strong competition is putting pressure on prices, but forecasts point to a bright future for French manufacturers, with a rise in high-end bedding.

The bedding trade is subject to strict regulation, and the market is segmented between supermarkets, specialists, traditional stores and online "pure players", the latter experiencing significant growth. The market is tending to consolidate, with fewer manufacturers but larger entities, and distribution channels continue to diversify, targeting households, hotels and medical institutions with key purchasing criteria based on quality, price and ease of use.

Revitalized demand shapes France's bedding market

Over the past few years, the French bedding market has faced a number of challenges, but is now moving forward again. Market leaders are no longer focusing solely on volume, but on growing consumer demand for better sleep quality and product comfort. to this end, significant growth is visible in the sub-segments of oversized bedding and complementary accessories. Consumers are demanding more for less, with heightened expectations for product quality, but the market is facing downward pressure on prices due to fierce competition.

Anticipating positive growth for French manufacturers, who are gradually moving towards more upmarket offerings, the market is still coping with large-scale imports of economical products destined for major furniture distributors. The introduction of customized offers, combined with advances in intelligent technologies, is playing an important role in the market's current evolution.

Key figures indicate that the global mattress market is set to reach around €40-45 billion by the end of 2024. Specialized mattress formats, such as queen-size, dominated revenue share. Furthermore, in Asia-Pacific, a lion's share of over 40% in mattress consumption was documented, propelled by populous nations such as China, India and Indonesia.

The bedding market, an integral part of the wider furniture industry, accounted for over 10% of the French furniture sector's market share. The bedding segment alone saw a growth rate of 4%, indicating a substantial increase from 1.3 billion euros to just under 1.8 billion euros, not only due to intrinsic market growth, but also to an expansion in the definition of the furniture market.

In households, the periodic replacement of bedding every 10 to 15 years fuels part of the demand. Hotels and the hospitality industry are also important customers, generally renewing mattresses every 5 to 8 years, driving market demand in tandem with tourism growth. In the healthcare sector, specific needs for medical beds also influence market dynamics.

When purchasing, quality and price are predominant factors, with around 70% of French people taking these attributes into account in their purchasing process. The importance of second-hand markets and personalized offers also influence purchasing behavior. In addition, the French have expressed a pronounced interest in sleep quality and well-being, which could boost the bedding market thanks to this awareness.

A more detailed analysis of the market reveals a decline in the French bedding market.

Key players in the French bedding market

An examination of the French bedding market reveals several key players, each with distinct strategies and market positions that contribute to the dynamism of this industry. These companies range from major distributors and specialists to traditional retailers and innovative online pure players.

• IKEA France is a retail colossus, renowned for its wide range of affordable home furnishing products, including a varied selection of bedding items. IKEA's market presence is strengthened by its brand awareness and the convenience of its out-of-town superstores, combined with a significant online presence.
  
  
• Conforama is another retail giant, offering a full range of home furnishings from entry-level to mid-range. Conforama's competitive advantage lies in its exceptional value propositions and frequent promotional campaigns, which keep it at the forefront of this market segment.
  
  
• As for bedding specialists, Maison de la Literie has carved out a niche for itself by focusing on quality and offering a wide selection of top-of-the-range bedding products. By offering expert advice and a personalized shopping experience, Maison de la Literie attracts consumers looking for high-end bedding solutions.
  
  
• In the traditional retail arena, Monsieur Meuble has established a strong presence, offering a more generalized furniture portfolio that includes a substantial bedding division. Their approach combines the traditional touch of customer service with an assortment of quality products, catering to a customer base that values the in-person shopping experience.
  
  
• A pioneer in online sales, Tediber is changing the face of the French bedding market, often credited with popularizing the "bed in a box" concept. As a "pure player", Tediber innovates with a direct-to-consumer sales model that offers a streamlined, simplified product range distinguished by ease of purchase and generous trial periods. Its disruptive approach has enabled it to win significant market share, challenging both established players and traditional business models.

Taken together, these leading companies collectively define the contours of the French bedding market. Each is leveraging its unique strengths - whether through physical presence, product specialization, traditional appeal or online innovation - in its fight for dominance in a sector that is an integral part of the overall home furnishings market.

Inforamtion

• Number of pages : 30 pages
• Format : Digital and PDF versions
• Last update : 18/07/2020

Summary and extracts

List of charts

• Taille du marché mondial du matelas
• Parts de marché de chaque segment de l'ameublement
• Taille du marché français de la fabrication de matelas, NAF 31.03Z
• En moyenne, à quelle fréquence changez-vous le matelas de votre lit ?
• Un décalage notable entre la durée de vie attribuée aux matelas et la fréquence à laquelle les Français changent leur literie
• Pour vous, chacun des critères suivants est-il déterminant, important mais pas déterminant, ou secondaire dans le choix d'un lit ?
• Pour acheter un matelas 140x190cm, jusqu'à quel prix pourriez-vous envisager de monter ?
• Les Français sont-il satisfaits de leur sommeil ?
• Comment les Français préfèrent-ils dormir ?
• Vous arrive-t-il de vous réveiller la nuit ?
• Nombre d'entreprises et effectifs salariés dans l'industrie du matelas
• Distribution des articles de literie
• Montants des importations effectués par la France en 2021, par principaux pays
• Montants des exportations effectués par la France, par principaux pays
• Commerce extérieur Français de literie entre 2020 et 2021
• Transactions immobilières
• Intentions de déménagement 2021 vs 2022
• L'explosion du nombre de déménagements entre 2020 et 2021
• Pour vous, est-ce prioritaire que votre matelas ... ?
• Pour vous, est-ce prioritaire que votre matelas ... ? (En fonction de l'âge)