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MARKET OVERVIEW

1.1 Presentation and definition of the market

The term bedding is generally used to describe the following set of elements relating to anything to do with the equipment of a bed including: box spring, mattress, pillows, duvets and sheets. As part of the more general furniture market, this sub-segment includes, in addition to bedding for private individuals, bedding for hospitals, hotels and public administrations (prisons, barracks, etc.).

Historically dominated by the large furniture groups, this market is experiencing a rising competition with the arrival of new specialist players with innovative technologies and sales methods, particularly with "bed-in-box" products that make it possible to do away with expensive hard-cover stores.

After several years of growing at a good pace, the french bedding market had experienced two difficult years in 2017 and 2018 before finding a new lease of life in 2019. Historically volume-oriented, market leaders today must now adapt to changing demand This is because they are more demanding about the quality of their sleep and the level of comfort provided by the products. It is in this sense that the sub-segments of XXL bedding and complementary accessories continue to grow and today carry the national market. This more discerning demand is faced with prices being pushed down by increased competition, forcing market players to find new solutions.

Forecasts on coming years are nevertheless rather positive for French manufacturers of bed bases and mattresses, which are gradually moving up the range, while imports of inexpensive products continue to meet the needs of major furniture distributors. With the The growing importance of a personalised and innovative offer In addition to the new products and services offered by the ever smarter and more connected technologies

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE PLAYERS

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Analysts

chargé d'études économiques, Xerfi

Hugo Schott

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Associate Consultant

Mathieu Luinaud

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PhD Industrial transformations

Robin Charbonnier

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Analyst

Pierre Doussau

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President Ross Alumni Club France

Arnaud Walter

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Consultant

Pierrick Cudonnec

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Project Finance Analyst, Consulting

Maelle Vitry

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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EDHEC

Imane Essadiq

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Auditeur

Vincent Defrenet

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Eva-Garance Tison

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Market Research Analyst

Michela Grimaldi

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Market Research Analyst @Businesscoot

Azelie Prigent

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Market Research Analyst @Businesscoot

Cantiane Gueguen

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Consultant

Jules Decour

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Alexia Vacheron

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Emil Ohlsson

Emil Ohlsson

Anna Oeser

Anna Oeser

Gabriel Salvitti

Gabriel Salvitti