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MARKET SUMMARY
1.1 Market definition
Omnipresent in France and affecting all types of consumers, the furniture market is above all a renewal market, i.e. a market in which replacement purchases are more important than fist purchases. Due to the very long life span of the furniture, the brands therefore rely on three factors to increase their sales: fashion (especially in the kitchen), the construction of new homes and the mobility of the population.
In a market historically controlled by actors present in physical sales points (Ikea, But, Maisons du Monde, Gifi...), traditional brands are finding themselves increasingly in difficulty in the face of the rise of online commerce and the rise of the second-hand market.
There are generally several types of furniture
- Furniture (tables, sideboards and other cabinets);
- Kitchen furniture;
- Upholstered (sofas, armchairs and benches);
- Bed linen;
- Bathroom furniture;
- Garden furniture.
DEMAND ANALYSIS
MARKET STRUCTURE
ANALYSIS OF THE OFFER
RULES AND REGULATIONS
POSITIONING OF THE ACTORS
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1 sector analyzed in 40 pages |
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Analysts
chargé d'études économiques, Xerfi
Hugo S.
Associate Consultant
Mathieu Luinaud
PhD Industrial transformations
Robin C.
Analyst
Pierre D.
Ross Alumni Club France
Arnaud W.
Analyste de marché chez Businesscoot
Amaury de Balincourt
Consultant
Pierrick C.
Project Finance Analyst, Consulting
Maelle V.
Etudiante en Double-Diplôme Ingénieur-Manager Centrale
Héloise Fruchard
EDHEC
Imane E.
Auditeur
Vincent D.
Eva-Garance T.
Market Research Analyst
Michela G.
Market Research Analyst @Businesscoot
Azelie P.
Market Research Analyst @Businesscoot
Cantiane G.
Consultant
Jules D.
Alexia V.
Emil Ohlsson
Anna O.
Gabriel S.