The furniture market | France

1.1 Market definition

Reaching all types of consumers and presenting a very wide range of products, the furniture market nevertheless remains mainly a renewal market, i.e. a market in which replacement purchases are more important than purchases of first equipment. Because of the longer life of furniture, retailers rely on three factors to increase sales: fashion, new home construction and population mobility.

In a market historically controlled by players present in physical sales outlets (Ikea, But, Maisons du Monde, Gifi, etc.), traditional retailers are finding themselves in a difficult position.), traditional retailers are increasingly faced with the rise of e-commerce and the second-hand market and must therefore adapt to the new realities of the market. We generally distinguish several types of furniture:

• Furniture
• Kitchen furniture
• Upholstery (sofas, armchairs and benches)
• Bedding
• Bathroom furniture
• Garden furniture

The following study focuses on the product segments mentioned above, thus excluding complementary products such as decorative objects, lighting, household appliances and tableware from this market.