Name: the furniture market
Brand: Businesscoot
Price: 89 EUR
Availability: InStock
Rating: 3 (2 reviews)

INFORMATION ON THE STUDY

Price: 89€ HT
Last update: 19/11/2021
Language: English
Category: Household equipment
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MARKET OVERVIEW

1.1 Market definition

Reaching all types of consumers and presenting a very wide range of products, the furniture market nevertheless remains mainly a renewal market, i.e. a market in which replacement purchases are more important than purchases of first equipment. Because of the longer life of furniture, retailers rely on three factors to increase sales: fashion, new home construction and population mobility.

In a market historically controlled by players present in physical sales outlets (Ikea, But, Maisons du Monde, Gifi, etc.), traditional retailers are finding themselves in a difficult position.), traditional retailers are increasingly faced with the rise of e-commerce and the second-hand market and must therefore adapt to the new realities of the market. We generally distinguish several types of furniture:

Furniture
Kitchen furniture
Upholstery (sofas, armchairs and benches)
Bedding
Bathroom furniture
Garden furniture

The following study focuses on the product segments mentioned above, thus excluding complementary products such as decorative objects, lighting, household appliances and tableware from this market.

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What is driving the growth of the market and its evolution?
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What is the positioning of companies in the value chain?
How do companies in the market differ from each other?
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