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MARKET SUMMARY

1.1 Market definition

Omnipresent in France and affecting all types of consumers, the furniture market is above all a renewal market, i.e. a market in which replacement purchases are more important than fist purchases. Due to the very long life span of the furniture, the brands therefore rely on three factors to increase their sales: fashion (especially in the kitchen), the construction of new homes and the mobility of the population.

In a market historically controlled by actors present in physical sales points (Ikea, But, Maisons du Monde, Gifi...), traditional brands are finding themselves increasingly in difficulty in the face of the rise of online commerce and the rise of the second-hand market.

There are generally several types of furniture

Furniture (tables, sideboards and other cabinets);
Kitchen furniture;
Upholstered (sofas, armchairs and benches);
Bed linen;
Bathroom furniture;
Garden furniture.

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