Content of the study:MARKET OVERVIEW
1.1 Market definition
Reaching all types of consumers and presenting a very wide range of products, the furniture market nevertheless remains mainly a renewal market, i.e. a market in which replacement purchases are more important than purchases of first equipment. Because of the longer life of furniture, retailers rely on three factors to increase sales: fashion, new home construction and population mobility.
In a market historically controlled by players present in physical sales outlets (Ikea, But, Maisons du Monde, Gifi, etc.), traditional retailers are finding themselves in a difficult position.), traditional retailers are increasingly faced with the rise of e-commerce and the second-hand market and must therefore adapt to the new realities of the market. We generally distinguish several types of furniture:
- Furniture
- Kitchen furniture
- Upholstery (sofas, armchairs and benches)
- Bedding
- Bathroom furniture
- Garden furniture
The following study focuses on the product segments mentioned above, thus excluding complementary products such as decorative objects, lighting, household appliances and tableware from this market.
ANALYSIS OF THE DEMAND
MARKET STRUCTURE
ANALYSIS OF THE OFFER
REGULATION
POSITIONING OF THE ACTORS
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Reviews (1)
The furniture market - France
Publicado en 07/03/2022 by Olivier RICARD - Cosmmy
"Structured study with good macro and micro data. Also gives good focus and thinking to approach the market and its segments Also opens up interesting avenues and sources to go further depending on one's needs."
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