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MARKET OVERVIEW

1.1 Market definition

Reaching all types of consumers and presenting a very wide range of products, the furniture market nevertheless remains mainly a renewal market, i.e. a market in which replacement purchases are more important than purchases of first equipment. Because of the longer life of furniture, retailers rely on three factors to increase sales: fashion, new home construction and population mobility.

In a market historically controlled by players present in physical sales outlets (Ikea, But, Maisons du Monde, Gifi, etc.), traditional retailers are finding themselves in a difficult position.), traditional retailers are increasingly faced with the rise of e-commerce and the second-hand market and must therefore adapt to the new realities of the market. We generally distinguish several types of furniture:

  • Furniture
  • Kitchen furniture
  • Upholstery (sofas, armchairs and benches)
  • Bedding
  • Bathroom furniture
  • Garden furniture

The following study focuses on the product segments mentioned above, thus excluding complementary products such as decorative objects, lighting, household appliances and tableware from this market.

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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Method

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Analysts 1 sector analyzed
in 40 pages
Method
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Analysts

Hugo Schott

chargé d'études économiques, Xerfi

Hugo Schott

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Arnaud W.
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Ross Alumni Club France

Arnaud W.

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Amaury de Balincourt
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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane Essadiq

EDHEC

Imane Essadiq

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.