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MARKET OVERVIEW

1.1 Definition and scope of the study

The word "mattress" has its origin in the Arabic termmaṭraḥwhich literally refers to the action of throwing a cushion on the ground and was a common European practice during the Crusades. The invention of the mattress is attributed to the Persian culture, which filled goat skins with water to lie on more than 3,500 years ago. [GSM Box]

The mattress market is a sub-segment of the bedding market, where the bedding market itself can be considered a segment of the furniture market. A mattress is defined as a "canvas envelope" filled with "soft material" and "covering the entire surface of the bed base". There is a strong link between the mattress market, the box spring market and the bedding market in general. Moreover, materials used in the production of mattresses include simple foam, latex, memory foam, or high resilience foam, and may or may not include springs.

The global market is growing in light of stronger focus on well-being and sleeping quality. This holds true everywhere in the world, but Asia in particular will see the strongest growth going forward as the population continues to rise in parallel to higher GDP per capita.

In France, consumers are also prioritising sleep as a core factor contributing to high energy levels, happinness and productivity. Thus, the mattress market is adapting and the technological development is giving birth to new products such as connected mattresses. However, the overall market size has shrunken by a CAGR of approximately 1.1% in the last years as competition is fierce and margins low. 

In terms of distribution, large-scale and traditional sales channels account for over 80% of turnover. E-commerce holds around 10%.

Going forward, connected mattresses will facilitate the pursuit of high-quality sleep. This helps consumers analyse sleeping patterns and get consultation on how to change habits.

1.2 Positive momentum in the global market

The global mattress market is in full bloom; between **** and **** it is expected to expand at a CAGR of *.**% to reach $** billion.  
Several reasons contribute to this increase, amongst them higher expenditure on product innovation which in turn increases the offer of mattresses, and also contributes to more affordable designs. This ...

1.3 Revenue in France is decreasing

Market size mattresses France, ****-*****, in € million Source: INSEE and INSEE The French market for mattresses has been shrinking, albeit at a low pace. Between **** and ****, revenue in the sector decreased by a CAGR of *.*%. This could partly be explained by the fact that the most common distribution channel for mattreses ...

1.4 International Trade

This section analyses the trade of mattresses by France. We do not include pneumatic mattresses in this scope, instead we use UN Comtrade's code "**** - Mattress support; articles of bedding (***), fitted with springs or stuffed, whether or not covered".
Trade of mattresses France, ****-****, in $ million and in % Source: UN ...

DEMAND ANALYSIS

2.1 Price sensitivity among French consumers is high

The low turnover rate of bedding in France poses a limit to the development of the mattress market. Indeed, according to Le Parisian it is recommended to change your mattress every ** years as it wears out. Some professionals even recommend changing it every * years, but French people only change it on ...

2.2 Quality and price are key traits for mattresses

According to a survey by Ipsos, sleep is now clearly recognized by the French as a health matter. For example, **% of French people believe that good sleep is essential for good health - ahead of not smoking or regular physical activity. The same survey indicates that half of the French are ...

2.3 Revenue cyclicality

The graph above aims to shed light on consumption patterns of consumers, and highlights any cyclicality in the industry of mattresses based on revenue fluctuations.  
Revenue cyclicality France, ****-*****, in units Source: INSEE
It appears that there is a small positive spike at the beginning of the year, however overall there ...

2.4 Type of mattresses in demand

Distribution of sales, by type of mattress France, ****, in % Source: IPEA

Although the data above is from ****, it remains relevant as the mattress remains a fairly stable product with little innovation and dynamic changes. Thus, it is plausible to assume that latex and foam mattresses are still the most sold type ...

2.5 Specific consumers

The private sector, particularly the hotel sector
The number of new hotels per year can impact the purchase of bedding on the market. While the number of hotels in France remained relatively stable between **** and ****, fluctuating between **,*** and **,*** hotels, the number of hotel rooms increased by almost *% . This represents an opportunity ...

MARKET STRUCTURE

3.1 The rise of pure players

Historically held by the major French and international furniture distributors (***) manage to maintain their position abroad. 
The strong competition characteristic of today's market has been fuelled in particular by players capable of drastically reducing their costs by cutting out intermediaries and offering a simplified, clear and high-quality product range. The Tediber ...

3.2 Production

Steps in the production of a mattress
Someo specifies the main steps in the manufacturing of a mattress. This process differs according to the raw material used (***) but there is a permanence of the following steps:
Cutting plates and fabrics: foam plates or springs are cut into the mattress size, as ...

3.3 Distribution remains predominantly large-scale

In ****, a study revealed that only around **% of French people buy their bed clothing online. In contrast, around **% of consumers buy it in specialised stores. Moreover, **-** year old consumers are most likely to purchase this through e-commerce. [***] Large-scale distribution still prevails.
Distribution channel of mattress sales France, ****, in % Source: LSA Indeed, ...

3.4 Analysis of market players

Since large-scale and specialist distributors account for more than **% of sales, we devote this section to an overview of the players operating in these distribution channels. 
The largest distributors of bed furniture in large-scale distribution France, ****, in number of stores and revenue (***) Source: Panorama Trade Dimensions
Below we present an overview ...

ANALYSIS OF THE OFFER

4.1 Price analysis: a wide spectrum of prices

The price of mattresses depends on its quality, its manufacturing method and its trademark. According to maison-travaux a spring mattress costs on average between €*** and more than €*,***. A foam mattress costs between *** and more than €***. A latex mattress costs between €*** and over €*,***.
In section *.* we reported that *.* million mattresses were sold ...

4.2 A multitude of different products

In terms of material used for mattresses there are five primary elements, listed below: 
Polyether mattress: It is recommended as an additional mattress, as polyether is not very durable and offers poor ventilation. High resilience foam mattress: It is made of a very elastic and resilient cold foam (***) as well as ...

4.3 The offer analysed

For a new entrant, a distributor or a manufacturer wishing to re-establish itself on the market, the elements cited throughout this study should be taken into account.
Diversity and complexity of the offer
The reason this study barely touches on mattress size is because the he problem is not yet at ...

4.4 Supply trends & product innovation

In general, mattresses are a static product which sees little innovation and updates. Material is the sole component which creates differentiation between mattresses. However, in recent years parallel to the rise of technology, we find that the offer has indeed evolved.
In light of this, connected mattresses have sprung to light. ...

REGULATION

5.1 Current Regulation

Due to the proximity of the mattress to the human body and the high exposure time of humans to their mattresses, robust health standards apply.
For instance, the conditions for the treatment of mattresses are governed by the regulation N°***/**** of the European Parliament. In particular, this regulation seeks to reduce ...

POSITIONING OF THE PLAYERS

6.1 Segmentation

  • Groupe Cofel
  • Adova Group
  • Hilding Anders
  • Ikea France
  • Conforama France
  • BUT
  • La maison de la literie
  • La compagnie du lit
  • Litrimarché
  • Tediber
  • Eve Sleep
  • Casper France

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Method

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in 40 pages
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Analysts

chargé d'études économiques, Xerfi

Hugo Schott

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Associate Consultant

Mathieu Luinaud

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PhD Industrial transformations

Robin Charbonnier

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Analyst

Pierre Doussau

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President Ross Alumni Club France

Arnaud Walter

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Consultant

Pierrick Cudonnec

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Project Finance Analyst, Consulting

Maelle Vitry

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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EDHEC

Imane Essadiq

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Auditeur

Vincent Defrenet

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Eva-Garance Tison

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Market Research Analyst

Michela Grimaldi

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Market Research Analyst @Businesscoot

Azelie Prigent

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Market Research Analyst @Businesscoot

Cantiane Gueguen

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Consultant

Jules Decour

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Alexia Vacheron

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Emil Ohlsson

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Anna Oeser

Anna Oeser

Gabriel Salvitti

Gabriel Salvitti