Content of the study:
The mattress market - France

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MARKET OVERVIEW

1.1 Definition and scope of the study

The word "mattress" derives from the Arabic term maṭraḥqui and literally refers to the action of throwing a cushion on the ground, a common European practice during the Crusades. The invention of the mattress is attributed to Persian culture, which filled goatskins with water for lying down over 3,500 years ago.

The mattress market is a sub-segment of the bedding market, which can be considered a furniture market segment. A mattress is defined as a "canvas cover" filled with "soft material" and "covering the entire surface of the bed base." There is a close link between the mattress market, the slat base market, and the bedding market in general. In addition, the materials used in mattress production can include single foam, latex foam, latex, memory foam, or even high resilience foam and may or may not include springs.

The global market is growing due to increased attention to well-being and sleep quality. This trend is actually worldwide, but Asia, in particular, is likely to see the strongest growth in the coming years as the population continues to grow in tandem with rising GDP per capita.

In France, consumers also see the increasing importance of sleep and consider it an essential factor contributing to high energy levels, happiness, and productivity. As a result, the mattress market is adapting, and technological developments are giving rise to new products, such as connected mattresses. The size of the global market has a CAGR (Compound Annual Growth Rate) of around 4.9% in recent years, with the global market estimated to reach 187 billion euros in 2027. [PR Newswire]

Regarding distribution, large-scale, traditional sales channels account for over 80% of sales. E-commerce accounts for around 10%.

1.2 Positive momentum on the global market

The global mattress market is booming; between **** and ****, it is expected to grow at a CAGR of *.*% to reach US$***.** billion.

There are several reasons for this growth, including increased spending on product innovation, which increases the supply of mattresses and contributes to more affordable designs. This evolution is accompanied by ...

1.3 French revenues on the rise despite exceptional decline in 2020

French bedding market size France, ****-*****, in € millions Source: INSEE and INSEE Sales of the French bedding market (***). The French bedding market in **** is estimated at *.** billion euros, down *.*% from ****. In **** and ****, the sector's sales rose to *.** billion euros, boosted by a catch-up of bedding purchases in **** and a general rise ...

1.4 International trade, France, an importer of mattresses

This section analyzes France's mattress trade. Pneumatic mattresses are included in the analysis, and the UN Comtrade codes used are

"****** - Mattresses; of rubber or plastics; whether or not covered"  "****** - Mattresses; of materials other than rubber or plastics, whether or not covered".

Mattress trade France, ****-****, in millions of ...

1.5 Is the health crisis slowing down the mattress market?

According to an article in Les Echos, mattress sales in France fell by *% in volume due to confinements and curfews in ****. However, the French have sought to improve their comfort, particularly their sleep, and this has led to a move upmarket in the products sold: "In the last ** years, we've never ...

DEMAND ANALYSIS

2.1 French consumers are highly price-sensitive

The low turnover rate of bedding in France limits the development of the mattress market. According to Le Parisien, changing a mattress every ten years is recommended due to wear and tear. Some professionals even recommend changing it every * years, but the French only change it every ** years on average. [***]

Furthermore, ...

2.2 Quality and price are key features of mattresses

According to a survey conducted by Harris Interactive in ****, sleep is now clearly recognized by the French as a health issue. Indeed, **% of French people believe that a good night's sleep is essential for good health. This was followed by not smoking and regular physical activity. The same survey showed that ...

2.3 Mattress types requested

Mattresses are a relatively stable product, with few innovations or significant changes. In recent years, most mattresses produced have been foam or latex (***).However, although the traditional innerspring mattress is still very popular with the French population, more and more consumers sensitive to environmental and health issues are turning to "natural" ...

2.4 Specific consumers

The private sector and the hotel industry

The number of new hotels per year can impact bedding purchases on the market. The number of hotels in France has remained relatively stable between **** and ****, fluctuating between **,*** and **,*** hotels.

Tourist hotel accommodation capacity France, ****-****, in thousands and as % of total Source: ****

We ...

MARKET STRUCTURE

3.1 The rise of pure players

Historically dominated by the major French and international furniture distributors (***) manage to maintain their position abroad

The fierce competition that characterizes today's market has been fuelled in particular by players capable of drastically reducing their costs by cutting out intermediaries and offering a simplified, transparent, and high-quality product range. A prime ...

3.2 Production

stages in mattress production

Someo explains the main stages of mattress production. The process differs according to the raw material used (***), but certain stages apply to all types of mattresses:

Cutting sheets and fabrics: foam sheets or springs are cut to the size of the mattress, as are the various upholstery ...

3.3 Retail dominates

Breakdown of mattress sales by distribution channel France, ****, in Source: LSA Retailers dominate, with **.*% of sales made through this channel. In second place are specialists and finally traditional outlets. In addition, consumers aged between ** and ** are the most likely to buy this bedding via e-commerce.

3.4 Market player analysis

With large distributors and specialist retailers accounting for over **% of sales, this section is devoted to an overview of the players operating in these distribution channels.

Main bed furniture retailers in the mass market France, ****, in number of outlets and revenue (***) Source: Panorama Trade Dimensions Below is an overview of the ...

3.5 The mattress market: a source of innovation and renewal

A new range of bedding: the organic range, made in France

According to an article in Les Echos, organic bedding, and made-in-France products are increasingly in demand among French consumers. In fact, by ****, **% of French people will be reorienting their consumption towards national, local, or short-distance production, and **% of French people ...

OFFER ANALYSIS

4.1 Price analysis: a wide range of prices

The price of a mattress depends on its quality, manufacturing method, and brand. According to Maison-Travaux, an innerspring mattress costs between *** and *,*** euros on average. A foam mattress costs between *** and *** euros. A latex mattress costs between €*** and over €*,***.

Source: ****

4.2 A multitude of different products

When it comes to mattress materials, there are five main elements listed below:

Polyether mattress: Recommended as an additional mattress, as polyether is not very durable and offers poor ventilation. High-resilience foam mattresses: These are made of highly elastic, resilient cold foam (***) with good ventilation. Latex mattresses: Made from synthetic or ...

4.3 What kind of offer?

The elements cited throughout this study must be considered for a new entrant, a distributor, or a manufacturer wishing to reposition itself on the market.

Offer diversity and complexity

This study hardly touches on the question of mattress size because it is not a significant issue in the sector today. In ...

4.4 Supply trends

In general, mattresses are stable products with few innovations. The material is the only thing that makes a real difference between mattresses. However, as technology has developed in recent years, we've seen the range of mattresses on offer evolve.

Connected mattresses have made their appearance. Le Journal du Net reports on ...

REGULATIONS

5.1 Current regulations

Due to the proximity of mattresses to the human body and the high exposure time of humans to their mattresses, strict health standards apply.

For example, mattress processing conditions are governed by European Parliament Regulation No. ***/****. In particular, this regulation aims to reduce human exposure to diseases, micro-organisms, and other parasites ...

POSITIONING THE PLAYERS

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Analysts 1 sector analyzed
in 40 pages
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Reviews (1)

Reviews (1)

The mattress market - Italy

Publicado en 01/08/2022 by Paolo Galbusera - GP Consulting

The market analysis specific to the mattress industry is very detailed and accurate with authoritative sources, which allows us to do our consulting work in developing a brand of a manufacturing company in Lazio. We did not give the highest grade solely and only because of the data update that stops in May 2021.

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