Summary of our market study

French bedding market estimated at €1.9 billion

The global mattress market has experienced positive momentum, with a forecast compound annual growth rate (CAGR) of 4.9% between 2022 and 2027, reaching an estimated market size of $187.01 billion.

This growth trajectory is influenced by increased spending on product innovation and society's growing focus on sleep quality.

In 2020 the French bedding market (mattresses and box springs) contracted due to the health crisis, with revenues down 7.6% from €1.78 billion in 2019 to €1.65 billion in 2020. Despite this, the market rebounded in subsequent years, reaching sales of €1.86 billion in 2022.

France remains dependent on mattress imports, with imports far exceeding exports. In 2021, France imported mattresses worth $412.92 million, while exporting only $62.32 million.

French consumers are price-sensitive when buying mattresses, with 61% spending less than €1,000 on bedding.

Market innovations include the arrival of connected mattresses that analyze sleep quality.

Supermarkets and specialist stores dominate over 80% of sales in the French market, with e-commerce accounting for around 10%.

Mattress market trends

There is a strong correlation between sleep quality and the importance people place on health, which has had a clear impact on mattress sales.

An epidemiological study by the Institut national du sommeil et de la vigilance (National Sleep and Vigilance Institute) shows that good new bedding significantly reduces nocturnal movements by almost 5%.

The French mattress market reflects these trends, with increased consumer awareness of mattress quality.in which 77% of participants cited comfort as the primary criterion for choosing their mattress, closely followed by material quality (55%).

Price remains an essential consideration for French consumers.

Despite the average recommendation to replace mattresses every seven to ten years, the renewal rate in France is around every thirteen years. ‍

There is a predominance of foam and latex mattresses, which account for 62% of mattress production, with spring mattresses slightly behind at 29%.

The hotel industry, which has maintained between 17,500 and 18,100 establishments in recent years, presents investment opportunities for mattress suppliers, with an estimated 650,000 beds in tourist hotels.

Public sectors, such as healthcare, are also having an impact on market demand.

Key players in the French mattress market

  • IKEA, Conforama and But: leading furniture retailers
  • La Maison de la Literie and La Compagnie du Lit, Litrimarché: specialist bedding distribution networks
  • TediberPure e-commerce player.
  • Manufacturers : Groupe Cofel, Adova and Hilding Anders

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Summary and extracts

1 Market overview

1.1 Definition and scope of the study

The word "mattress" derives from the Arabic term maṭraḥqui and literally refers to the action of throwing a cushion on the ground, a common European practice during the Crusades. The invention of the mattress is attributed to Persian culture, which filled goatskins with water for lying down over 3,500 years ago.

The mattress market is a sub-segment of the bedding market, which can be considered a furniture market segment. A mattress is defined as a "canvas cover" filled with "soft material" and "covering the entire surface of the bed base." There is a close link between the mattress market, the slat base market, and the bedding market in general. In addition, the materials used in mattress production can include single foam, latex foam, latex, memory foam, or even high resilience foam and may or may not include springs.

The global market is growing due to increased attention to well-being and sleep quality. This trend is actually worldwide, but Asia, in particular, is likely to see the strongest growth in the coming years as the population continues to grow in tandem with rising GDP per capita.

In France, consumers also see the increasing importance of sleep and consider it an essential factor contributing to high energy levels, happiness, and productivity. As a result, the mattress market is adapting, and technological developments are giving rise to new products, such as connected mattresses. The size of the global market has a CAGR (Compound Annual Growth Rate) of around 4.9% in recent years, with the global market estimated to reach 187 billion euros in 2027. [PR Newswire]

Regarding distribution, large-scale, traditional sales channels account for over 80% of sales. E-commerce accounts for around 10%.

1.2 Positive momentum on the global market

The global mattress market is booming; between **** and ****, it is expected to grow at a CAGR of *.*% to reach US$***.** billion.

There are several reasons for this growth, including increased spending on product innovation, which increases the supply of mattresses and contributes to more affordable designs. This evolution is accompanied by ...

1.3 French revenues on the rise despite exceptional decline in 2020

French bedding market size France, ****-*****, in € millions Source: INSEE and INSEE Sales of the French bedding market (***). The French bedding market in **** is estimated at *.** billion euros, down *.*% from ****. In **** and ****, the sector's sales rose to *.** billion euros, boosted by a catch-up of bedding purchases in **** and a general rise ...

1.4 International trade, France, an importer of mattresses

This section analyzes France's mattress trade. Pneumatic mattresses are included in the analysis, and the UN Comtrade codes used are

"****** - Mattresses; of rubber or plastics; whether or not covered"  "****** - Mattresses; of materials other than rubber or plastics, whether or not covered".

Mattress trade France, ****-****, in millions of ...

1.5 Is the health crisis slowing down the mattress market?

According to an article in Les Echos, mattress sales in France fell by *% in volume due to confinements and curfews in ****. However, the French have sought to improve their comfort, particularly their sleep, and this has led to a move upmarket in the products sold: "In the last ** years, we've never ...

2 Demand analysis

2.1 French consumers are highly price-sensitive

The low turnover rate of bedding in France limits the development of the mattress market. According to Le Parisien, changing a mattress every ten years is recommended due to wear and tear. Some professionals even recommend changing it every * years, but the French only change it every ** years on average. [***]

Furthermore, ...

2.2 Quality and price are key features of mattresses

According to a survey conducted by Harris Interactive in ****, sleep is now clearly recognized by the French as a health issue. Indeed, **% of French people believe that a good night's sleep is essential for good health. This was followed by not smoking and regular physical activity. The same survey showed that ...

2.3 Mattress types requested

Mattresses are a relatively stable product, with few innovations or significant changes. In recent years, most mattresses produced have been foam or latex (***).However, although the traditional innerspring mattress is still very popular with the French population, more and more consumers sensitive to environmental and health issues are turning to "natural" ...

2.4 Specific consumers

The private sector and the hotel industry

The number of new hotels per year can impact bedding purchases on the market. The number of hotels in France has remained relatively stable between **** and ****, fluctuating between **,*** and **,*** hotels.

Tourist hotel accommodation capacity France, ****-****, in thousands and as % of total Source: ****

We ...

3 Market structure

3.1 The rise of pure players

Historically dominated by the major French and international furniture distributors (***) manage to maintain their position abroad

The fierce competition that characterizes today's market has been fuelled in particular by players capable of drastically reducing their costs by cutting out intermediaries and offering a simplified, transparent, and high-quality product range. A prime ...

3.2 Production

stages in mattress production

Someo explains the main stages of mattress production. The process differs according to the raw material used (***), but certain stages apply to all types of mattresses:

Cutting sheets and fabrics: foam sheets or springs are cut to the size of the mattress, as are the various upholstery ...

3.3 Retail dominates

Breakdown of mattress sales by distribution channel France, ****, in Source: LSA Retailers dominate, with **.*% of sales made through this channel. In second place are specialists and finally traditional outlets. In addition, consumers aged between ** and ** are the most likely to buy this bedding via e-commerce.

3.4 Market player analysis

With large distributors and specialist retailers accounting for over **% of sales, this section is devoted to an overview of the players operating in these distribution channels.

Main bed furniture retailers in the mass market France, ****, in number of outlets and revenue (***) Source: Panorama Trade Dimensions Below is an overview of the ...

3.5 The mattress market: a source of innovation and renewal

A new range of bedding: the organic range, made in France

According to an article in Les Echos, organic bedding, and made-in-France products are increasingly in demand among French consumers. In fact, by ****, **% of French people will be reorienting their consumption towards national, local, or short-distance production, and **% of French people ...

4 Offer analysis

4.1 Price analysis: a wide range of prices

The price of a mattress depends on its quality, manufacturing method, and brand. According to Maison-Travaux, an innerspring mattress costs between *** and *,*** euros on average. A foam mattress costs between *** and *** euros. A latex mattress costs between €*** and over €*,***.

Source: ****

4.2 A multitude of different products

When it comes to mattress materials, there are five main elements listed below:

Polyether mattress: Recommended as an additional mattress, as polyether is not very durable and offers poor ventilation. High-resilience foam mattresses: These are made of highly elastic, resilient cold foam (***) with good ventilation. Latex mattresses: Made from synthetic or ...

4.3 What kind of offer?

The elements cited throughout this study must be considered for a new entrant, a distributor, or a manufacturer wishing to reposition itself on the market.

Offer diversity and complexity

This study hardly touches on the question of mattress size because it is not a significant issue in the sector today. In ...

4.4 Supply trends

In general, mattresses are stable products with few innovations. The material is the only thing that makes a real difference between mattresses. However, as technology has developed in recent years, we've seen the range of mattresses on offer evolve.

Connected mattresses have made their appearance. Le Journal du Net reports on ...

5 Regulations

5.1 Current regulations

Due to the proximity of mattresses to the human body and the high exposure time of humans to their mattresses, strict health standards apply.

For example, mattress processing conditions are governed by European Parliament Regulation No. ***/****. In particular, this regulation aims to reduce human exposure to diseases, micro-organisms, and other parasites ...

6 Positioning the players

6.1 Segmentation

  • Cofel Groupe (Pikolin Group)
  • Adova Group
  • Hilding Anders
  • Ikea France
  • Conforama France
  • BUT International
  • La maison de la literie
  • Litrimarché
  • Tediber
  • Eve Sleep
  • Casper
  • Hypnia
  • La compagnie du Lit (Finadorm)
  • Recyc-Matelas Europe
  • Ardelaine
  • Bdreams
  • Bultex (Groupe Cofel)
  • Cosme Literie
  • De Laine en rêves
  • Matelas No Stress
  • Matelas FDM
  • Le Matelas vert
  • Le roi du matelas
  • Les Ateliers Le Briand
  • Nation Literie
  • Literie Michel
  • Maliterie
  • Literie Duvivier (Matfa Groupe)
  • Literie Bonnet
  • Literie du Comtat
  • Thiriez Literie
  • Matfa Groupe (Literie Duvivier et Onrev)
  • Mello
  • Berfa group
  • Riva Groupe
  • Cimes Home
  • Eleven Group
  • Materassi E Doghe Italie
  • Zenpur Sleep
  • La Redoute AMPM
  • Pikolin Groupo
  • Retour Matras

List of charts presented in this market study

  • Size of the global mattress market
  • Size of the French bedding market
  • Mattress trade
  • Mattress imports by country
  • Mattress exports by country
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Latest news

Cofel (Bultex, Epéda, Mérinos) boosts "green" initiatives - 27/12/2023
  • Cofel groupe: sales of €235 million by 2022, 900 employees
  • Annual production of 1 million mattresses manufactured in four plants in France
  • Annual production of 400,000 bed bases made in France Launch in early 2023 of a collection under the Bultex brand using recycled foam, which will in turn be recyclable
  • Objective: within five years, all foam will be recycled
Cofel: Normandy springs for Epéda mattresses - 13/12/2023
  • Groupe Cofel, owner of the Epeda, Bultex and Merinos brands, is a subsidiary of Spain's Grupo Pikolin (Europe's number two)
  • Pocket springs manufactured at the factory south of Rouen, the main production site for the Epéda brand, with around 180,000 mattresses and 90,000 slat bases produced per year.
  • Leader in bedding made in France
  • 210 employees at recent Criquebeuf plant (33 million euro investment in 2016)
  • Cofel also owns plants in Limoges (Haute-Vienne), Noyen-sur-Sarthe (Sarthe) and Vesoul (Haute-Saône).

La Redoute makes home and decoration its center of gravity - 24/11/2023
  • Ready-to-wear sales in France have been declining for almost 15 years.
  • The main players in fast fashion are Zara and H&M, as well as the Chinese websites Shein, AliExpress and Temu
  • Vinted is the second most visited e-commerce site in France.
  • During the Covid pandemic, consumers renewed their interest in home decoration.
  • La Redoute shifted its focus to the sale of products for the home and aims to become a European leader in the sector.
  • La Redoute has two brands: La Redoute Intérieurs (good value for money) and AM.PM (high-end designer furniture).
  • Six new points of sale will be added to the 60 existing in Switzerland and Italy
  • 35% of La Redoute's sales are generated internationally, and the group has passed the billion euro sales mark.
  • La Redoute aims to increase its home and decoration business volume to 75%, up from 67% today and 60% five years ago.
  • La Redoute accounts for around a quarter of home linen sales in France.
  • La Redoute develops its marketplace
Furniture: But takes over Morin | But takes over Morin - 26/10/2023
  • March 2023 - Announcement of the takeover of the Morin group by But.
  • 37 stores from the Morin group join the But group.
  • But plans to lease these stores out over time.
La Redoute launches its second-hand marketplace - 12/10/2023
  • La Redoute sales volume in 2022: €1.07 billion, -8% vs. 2021 and +21% vs. 2019
  • Average number of products for sale on the site: 800,000
  • Proportion of sales generated by the company's own offerings: 75% (of which 15% via purchased brands and 25% via the marketplace)
  • International share of sales: 35%
  • Weight of physical retail: 5%
  • Number of stores: 11 (6 AMPM and 5 La Redoute Intérieurs)
  • Number of corners: 47 (24 AMPM and 23 La Redoute Intérieurs)
  • Number of employees: 2,000 (including 1,400 in France) Budget invested in technology between 2022 and 2027: €100m
  • La Redoute, through its La Reboucle site, presents second-hand products selected by the platform and its partners
  • The La Redoute site attracts around 12 million unique visitors a month.
A new chairman for Conforama - 27/09/2023
  • Number of Conforama stores in France: 170
  • Conforama sales in 2022: €1.75 billion excluding taxes
  • Sales growth in 2022: 1.7%

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Cofel Groupe (Pikolin Group)
Adova Group
Hilding Anders
Ikea France
Conforama France
BUT International
La maison de la literie
Litrimarché
Tediber
Eve Sleep
Casper
Hypnia

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the mattress market | France

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