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MARKET SUMMARY

1.1 Definition

The mattress market covers mattress producers and distributors and is a sub-segment of the bedding market, which integrates "everything concerning bed equipment (bed base, mattress, pillow, opening etc.)" according to the definition from the Larousse dictionary. This bedding market itself can be considered as a segment of the furniture market.

The sector has undergone a revival with the arrival of competition from Internet start-ups in the field, which has enabled the market to grow: in 2016, according to The Echos , the sector's turnover was €1.3 billion in France, an increase of 5.5% compared to 2015.

More than just a comfort product, the mattress also responds to a health problem, of which the French are more and more aware. According to the newspaper DNA if the French think that their quality of sleep is essential for good health, and on average get enough sleep ( 7 hours of sleep per night ), 55% of French people say they suffer from poor sleep quality.

These mattresses can guarantee cushioning in different ways, either by the material they are made of or by the integration of springs. They can be made of simple foam, latex, shape memory foam, or high resilience foam, and may or may not incorporate springs.

 

1.2 A surprisingly weak global growth market

Worldwide (***), the mattress market represents $**.** billion in **** according to Transparency or about ** billion euros. The value of this market has been steadily increasing since ****.

Source: ****
The global mattress market is thus experiencing a strong growth but slowing down from *% in **** to *% in **** The average growth expected over the period **** - **** is ...

1.3 A rather dynamic European market

At the European level, the market growth is slightly less dynamic than globally with an average growth rate of *.*% between **** and **** and in particular *.*% in ****. As for the turnover of the European mattress market, it was around €** billion in ****, or **% of the world market.

Source: ****
According to the same source, it ...

1.4 A healthy French market

In France, the bedding segment represents **.*% of the furniture sector's market share in value terms. This segment is the *th largest item of furniture expenditure behind furniture, kitchen furniture and lounge furniture. The French are bad students with an average mattress replacement every ** years compared to every * years for an American, ...

DEMAND ANALYSIS

2.1 Trends and innovations

The low renewal frequency of bedding in France sets a limit to the development of the mattress market. Indeed, according to the site d u Parisian It is recommended to change your mattress every ** years because it wears out. Some professionals even recommend changing it every * years, but the French would ...

2.2 An awareness of the health issue of sleep

According to a survey Ipsos , sleep is now clearly recognized by the French as a health issue . For example, **% of French people believe that good sleep is essential for good health - compared to not smoking or regular physical activity. The same survey indicates that half of the French are confronted ...

2.3 Des préoccupations écologiques et technologiques de plus en plus prépondérantes

Bien que le traditionnel matelas à ressorts connaisse encore une grande popularité dans la population française, de plus en plus de consommateurs sensibles aux problématiques environnementales et aux enjeux de santé se tournent vers des produits plus "naturels", à la fois respectueux de l'environnement, non dangereux pour la santé et efficaces ...

2.4 Consommateurs spécifiques

Le secteur privé, en particulier le secteur de l’hôtellerie
Le nombre de nouveaux hôtels par an peut impacter l’achat de literie sur le marché. Si le nombre d’hôtels est resté relativement stable en France entre **** et ****, oscillant entre **,*** et **,*** hôtels, le nombre de chambres ...

MARKET STRUCTURE

3.1 Production

The site of the Someo bedding brand details the main steps in the manufacture of a mattress. This process differs according to the raw material used (***) but there is a permanence of the following steps:
Cutting of plates and fabrics Foam plates or springs are cut in the size of the ...

3.2 Distribution

An article of L'Express details the market shares in mattress distribution :
Large distribution (***): **% market share. Specialised brands (***): **% market share. Internet: **%, including a * to *% market share for new websites. Distributor of traditional furniture (***) : *% market share. Other: *%.
The main trends are as follows the increase in online orders for mattresses This is particularly ...

ANALYSIS OF THE OFFER

4.1 Price

The price of the mattresses depends on the quality of the latter, its manufacturing process and the brand According to the an article of the Maison-travaux.fr website, a spring mattress costs on average between *** and more than ****€. A foam mattress costs between *** and more than ***€. A latex mattress costs between ...

4.2 Products

The products offered are more or less top-of-the-range depending on the materials and techniques used. We index * main types of products (***)
Polyether mattress It is recommended as an additional mattress, as polyether is not very durable and offers poor ventilation. Highly resilient foam mattress It consists of a very elastic and ...

4.3 Une offre plus claire et un achat facilité

Pour un nouvel entrant, un distributeur ou un fabriquant souhaitant se réaffirmer sur le marché, il convient de prendre en compte les éléments cités tout au long de cette étude.
Diversité et complexité de l'offre
Si nous n’avons que peu abordé la taille du matelas, c’est ...

RULES AND REGULATIONS

5.1 Regulation of bedding articles

Due to the proximity of the mattress to the human body and the high exposure time of humans to their mattress, health standards apply. They are governed by two contradictory imperatives.
One is looking to reduce human exposure to diseases, micro-organisms and other pests and therefore involves the use of certain ...

5.2 Le matelas, un produit réglementé

Un marché normalisé
L'Afnor, organisme de normalisation français détaille un ensemble de normes liées aux propriétés techniques des matelas. Ces normes précisent les critères de résistance aux feu, aux contamination des textiles et rembourrages utilisés dans les matelas. Le nettoyage et le ...

POSITIONING OF THE ACTORS

6.1 Segmentation

Manufacturing :
Cofel Group Adova Group Hilding Anders
Distribution :
Large distribution: Ikea Conforama Goal Fly Fly Specialists : The house of bedding The bed company Litrimarché Large Litter New entrants on the Internet: Tediber Eve Sleep Casper Ilobed

  • Groupe Cofel
  • Adova Group
  • Hilding Anders
  • Ikea France
  • Conforama
  • BUT
  • Fly
  • La maison de la literie
  • La compagnie du lit
  • Litrimarché
  • Grand Litier
  • Tediber
  • Eve Sleep
  • Casper France
  • Ilobed

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Method

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in 40 pages
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Analysts

chargé d'études économiques, Xerfi

Hugo Schott

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Associate Consultant

Mathieu Luinaud

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PhD Industrial transformations

Robin Charbonnier

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Analyst

Pierre Doussau

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President Ross Alumni Club France

Arnaud Walter

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Consultant

Pierrick Cudonnec

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Project Finance Analyst, Consulting

Maelle Vitry

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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EDHEC

Imane Essadiq

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Auditeur

Vincent Defrenet

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Eva-Garance Tison

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Market Research Analyst

Michela Grimaldi

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Azelie Prigent

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Cantiane Gueguen

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Consultant

Jules Decour

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Alexia Vacheron

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Emil Ohlsson

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Anna Oeser

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Gabriel Salvitti

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