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Summary
The global mattress market has experienced positive momentum, with a forecast compound annual growth rate (CAGR) of 4.9% between 2022 and 2027, reaching an estimated market size of US$187.01 billion. This growth trajectory is influenced by increased spending on product innovation and society's growing focus on sleep quality. In 2020, however, the French bedding market (mattresses and box springs) contracted due to the health crisis, with revenues down 7.6% to €1.65 billion from €1.78 billion the previous year. Despite this, the market rebounded in subsequent years, reaching sales of 1.86 billion euros, thanks to a catch-up in purchases and inflation.
France remains dependent on mattress imports, with imports far exceeding exports. In 2021, France imported mattresses worth $412.92 million, while exporting only $62.32 million. French consumers are price-sensitive when buying mattresses, with 61% spending less than €1,000 on bedding. Innovations on the market include the arrival of connected mattresses that analyze sleep quality, but luxury labels and eco-friendly options are struggling to become standardized due to high prices. Despite these advances, supermarkets and specialist stores dominate over 80% of sales in the French market, with e-commerce accounting for around 10%. The health crisis temporarily slowed the mattress market, but this slowdown was partially mitigated by the following period, which saw an upmarket shift in consumer purchases.
Mattress market trends in light of consumer demand and industry dynamics
In recent times, the mattress market in the country has seen an evolution influenced by several key trends and consumer preferences. There is a strong correlation between sleep quality and the importance attached by the population to health, which has had a clear impact on mattress sales. Based on an epidemiological study by the Institut national du sommeil et de la vigilance, it is clear that good new bedding significantly reduces nocturnal movements by almost 5%, underlining the growing awareness of the health benefits of adapted bedding. The French mattress market reflects these trends, with increased consumer awareness of mattress quality, as shown in a surveyin which 77% of participants cited comfort as the primary criterion for choosing their mattress, closely followed by material quality (55%).
It should be noted that price remains an essential consideration for French consumers. Interestingly, despite the average recommendation to replace mattresses every seven to ten years, the renewal rate in France is around every thirteen years.
The importance attached to health and quality extends to the types of mattress in demand. There is a predominance of foam and latex mattresses, which account for 62% of mattress production, with spring mattresses slightly behind at 29%. It's important to note that environmental awareness and safer sleep solutions are driving consumers towards natural, eco-friendly mattresses.
While individual consumers make a strong contribution to market demand, companies also have a considerable influence. For example, the hotel industry, which has maintained between 17,500 and 18,100 establishments in recent years, presents investment opportunities for mattress suppliers.s for mattress suppliers, with bed capacities in tourist hotels up by a modest 0.2%, translating into over 650,000 beds in the last year. This capacity indicates the potential for annual purchases of new beds by hotels, which can range from a few hundred to over a thousand. Public sectors, such as healthcare, are also having an impact on market demand. Policy changes such as reduced selling prices and reimbursements for medical devices, including medical mattresses, can influence purchases by these institutions.
In summary, the dynamics of the mattress market are multi-faceted: consumer health awareness, shifts in product types towards quality and ecological standards, and corporate sector involvement.
Despite a marked slump in sales figures during the pandemic-related standstill, the market's resilience is evident, with growth trends resuming after the crisis.s the crisis, with a marked shift towards high-end products indicating consumers' willingness to invest more in better quality sleep.
Key players shaping the French mattress market
The French mattress market, a segment driven by a wide variety of players, is mainly shaped by traditional furniture distributors, specialist retailers and new online players. These entities respond to the diverse needs of consumers, meet the challenges posed by market dynamics and compete fiercely to retain market share.
- IKEA and Conforama are goliaths among traditional furniture retailers. Their extensive presence marks the retail landscape in France, with IKEA boasting an impressive network of outlets and a range of home essentials that includes a wide range of mattresses. Conforama, a close second, also offers consumers an extensive range of bedding solutions. In the specialist retail sector,
- La Maison de la Literie and La Compagnie du Lit are leading figures known for their focused approach to sleep solutions. They champion the cause of quality sleep by offering products that promise superior comfort and durability.
- Litrimarché joins the ranks of these specialized entities, offering consumers a selection of bedding products to suit a variety of preferences.
- The landscape of the French mattress market is undergoing a modern transformation with the advent of e-commerce pure players like Tediber, which has made its mark by mastering the online sales model. With a strategy that eschews traditional stores, Tediber speaks directly to the contemporary consumer, emphasizing convenience, simplicity and quality. International manufacturers also have a strong presence in France.
- Groupe Cofel, Adova and Hilding Anders bring a global perspective to the national bedding market. Their diversified product portfolios and international expertise offer consumers a wider range of choices, and often introduce innovations and trends that stimulate market growth.
Together, these leading players form the backbone of the French mattress market, each bringing distinct strengths and strategic approaches. Their combined efforts create a dynamic competitive atmosphere that benefits consumers through the quality, variety and continuous improvement of sleep experiences.
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Inforamtion
- Number of pages : 30 pages
- Format : Digital and PDF versions
- Last update : 21/06/2023
Summary and extracts
1 Market overview
1.1 Definition and scope of the study
The word "mattress" derives from the Arabic term maṭraḥqui and literally refers to the action of throwing a cushion on the ground, a common European practice during the Crusades. The invention of the mattress is attributed to Persian culture, which filled goatskins with water for lying down over 3,500 years ago.
The mattress market is a sub-segment of the bedding market, which can be considered a furniture market segment. A mattress is defined as a "canvas cover" filled with "soft material" and "covering the entire surface of the bed base." There is a close link between the mattress market, the slat base market, and the bedding market in general. In addition, the materials used in mattress production can include single foam, latex foam, latex, memory foam, or even high resilience foam and may or may not include springs.
The global market is growing due to increased attention to well-being and sleep quality. This trend is actually worldwide, but Asia, in particular, is likely to see the strongest growth in the coming years as the population continues to grow in tandem with rising GDP per capita.
In France, consumers also see the increasing importance of sleep and consider it an essential factor contributing to high energy levels, happiness, and productivity. As a result, the mattress market is adapting, and technological developments are giving rise to new products, such as connected mattresses. The size of the global market has a CAGR (Compound Annual Growth Rate) of around 4.9% in recent years, with the global market estimated to reach 187 billion euros in 2027. [PR Newswire]
Regarding distribution, large-scale, traditional sales channels account for over 80% of sales. E-commerce accounts for around 10%.
1.2 Positive momentum on the global market
The global mattress market is booming; between **** and ****, it is expected to grow at a CAGR of *.*% to reach US$***.** billion.
There are several reasons for this growth, including increased spending on product innovation, which increases the supply of mattresses and contributes to more affordable designs. This evolution is accompanied by ...
1.3 French revenues on the rise despite exceptional decline in 2020
French bedding market size France, ****-*****, in € millions Source: INSEE and INSEE Sales of the French bedding market (***). The French bedding market in **** is estimated at *.** billion euros, down *.*% from ****. In **** and ****, the sector's sales rose to *.** billion euros, boosted by a catch-up of bedding purchases in **** and a general rise ...
1.4 International trade, France, an importer of mattresses
This section analyzes France's mattress trade. Pneumatic mattresses are included in the analysis, and the UN Comtrade codes used are
"****** - Mattresses; of rubber or plastics; whether or not covered" "****** - Mattresses; of materials other than rubber or plastics, whether or not covered".
Mattress trade France, ****-****, in millions of ...
1.5 Is the health crisis slowing down the mattress market?
According to an article in Les Echos, mattress sales in France fell by *% in volume due to confinements and curfews in ****. However, the French have sought to improve their comfort, particularly their sleep, and this has led to a move upmarket in the products sold: "In the last ** years, we've never ...
2 Demand analysis
2.1 French consumers are highly price-sensitive
The low turnover rate of bedding in France limits the development of the mattress market. According to Le Parisien, changing a mattress every ten years is recommended due to wear and tear. Some professionals even recommend changing it every * years, but the French only change it every ** years on average. [***]
Furthermore, ...
2.2 Quality and price are key features of mattresses
According to a survey conducted by Harris Interactive in ****, sleep is now clearly recognized by the French as a health issue. Indeed, **% of French people believe that a good night's sleep is essential for good health. This was followed by not smoking and regular physical activity. The same survey showed that ...
2.3 Mattress types requested
Mattresses are a relatively stable product, with few innovations or significant changes. In recent years, most mattresses produced have been foam or latex (***).However, although the traditional innerspring mattress is still very popular with the French population, more and more consumers sensitive to environmental and health issues are turning to "natural" ...
2.4 Specific consumers
The private sector and the hotel industry
The number of new hotels per year can impact bedding purchases on the market. The number of hotels in France has remained relatively stable between **** and ****, fluctuating between **,*** and **,*** hotels.
Tourist hotel accommodation capacity France, ****-****, in thousands and as % of total Source: ****
We ...
3 Market structure
3.1 The rise of pure players
Historically dominated by the major French and international furniture distributors (***) manage to maintain their position abroad
The fierce competition that characterizes today's market has been fuelled in particular by players capable of drastically reducing their costs by cutting out intermediaries and offering a simplified, transparent, and high-quality product range. A prime ...
3.2 Production
stages in mattress production
Someo explains the main stages of mattress production. The process differs according to the raw material used (***), but certain stages apply to all types of mattresses:
Cutting sheets and fabrics: foam sheets or springs are cut to the size of the mattress, as are the various upholstery ...
3.3 Retail dominates
Breakdown of mattress sales by distribution channel France, ****, in Source: LSA Retailers dominate, with **.*% of sales made through this channel. In second place are specialists and finally traditional outlets. In addition, consumers aged between ** and ** are the most likely to buy this bedding via e-commerce.
3.4 Market player analysis
With large distributors and specialist retailers accounting for over **% of sales, this section is devoted to an overview of the players operating in these distribution channels.
Main bed furniture retailers in the mass market France, ****, in number of outlets and revenue (***) Source: Panorama Trade Dimensions Below is an overview of the ...
3.5 The mattress market: a source of innovation and renewal
A new range of bedding: the organic range, made in France
According to an article in Les Echos, organic bedding, and made-in-France products are increasingly in demand among French consumers. In fact, by ****, **% of French people will be reorienting their consumption towards national, local, or short-distance production, and **% of French people ...
4 Offer analysis
4.1 Price analysis: a wide range of prices
The price of a mattress depends on its quality, manufacturing method, and brand. According to Maison-Travaux, an innerspring mattress costs between *** and *,*** euros on average. A foam mattress costs between *** and *** euros. A latex mattress costs between €*** and over €*,***.
Source: ****
4.2 A multitude of different products
When it comes to mattress materials, there are five main elements listed below:
Polyether mattress: Recommended as an additional mattress, as polyether is not very durable and offers poor ventilation. High-resilience foam mattresses: These are made of highly elastic, resilient cold foam (***) with good ventilation. Latex mattresses: Made from synthetic or ...
4.3 What kind of offer?
The elements cited throughout this study must be considered for a new entrant, a distributor, or a manufacturer wishing to reposition itself on the market.
Offer diversity and complexity
This study hardly touches on the question of mattress size because it is not a significant issue in the sector today. In ...
4.4 Supply trends
In general, mattresses are stable products with few innovations. The material is the only thing that makes a real difference between mattresses. However, as technology has developed in recent years, we've seen the range of mattresses on offer evolve.
Connected mattresses have made their appearance. Le Journal du Net reports on ...
5 Regulations
5.1 Current regulations
Due to the proximity of mattresses to the human body and the high exposure time of humans to their mattresses, strict health standards apply.
For example, mattress processing conditions are governed by European Parliament Regulation No. ***/****. In particular, this regulation aims to reduce human exposure to diseases, micro-organisms, and other parasites ...
6 Positioning the players
6.1 Segmentation
- Cofel Groupe (Pikolin Group)
- Adova Group
- Hilding Anders
- Ikea France
- Conforama France
- BUT International
- La maison de la literie
- Litrimarché
- Tediber
- Eve Sleep
- Casper
- Hypnia
- La compagnie du Lit (Finadorm)
- Recyc-Matelas Europe
- Ardelaine
- Bdreams
- Bultex (Groupe Cofel)
- Cosme Literie
- De Laine en rêves
- Matelas No Stress
- Matelas FDM
- Le Matelas vert
- Le roi du matelas
- Les Ateliers Le Briand
- Nation Literie
- Literie Michel
- Maliterie
- Literie Duvivier (Matfa Groupe)
- Literie Bonnet
- Literie du Comtat
- Thiriez Literie
- Matfa Groupe (Literie Duvivier et Onrev)
- Mello
- Berfa group
- Riva Groupe
- Cimes Home
- Eleven Group
- Materassi E Doghe Italie
- Zenpur Sleep
- La Redoute AMPM
- Pikolin Groupo
- Retour Matras
List of charts
- Size of the global mattress market
- Size of the French bedding market
- Mattress trade
- Mattress imports by country
- Mattress exports by country
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Latest news
Cofel (Bultex, Epéda, Mérinos) boosts "green" initiatives - 27/12/2023
- Cofel groupe: sales of €235 million by 2022, 900 employees
- Annual production of 1 million mattresses manufactured in four plants in France
- Annual production of 400,000 bed bases made in France Launch in early 2023 of a collection under the Bultex brand using recycled foam, which will in turn be recyclable
- Objective: within five years, all foam will be recycled
Cofel: Normandy springs for Epéda mattresses - 13/12/2023
- Groupe Cofel, owner of the Epeda, Bultex and Merinos brands, is a subsidiary of Spain's Grupo Pikolin (Europe's number two)
- Pocket springs manufactured at the factory south of Rouen, the main production site for the Epéda brand, with around 180,000 mattresses and 90,000 slat bases produced per year.
- Leader in bedding made in France
- 210 employees at recent Criquebeuf plant (33 million euro investment in 2016)
- Cofel also owns plants in Limoges (Haute-Vienne), Noyen-sur-Sarthe (Sarthe) and Vesoul (Haute-Saône).
La Redoute makes home and decoration its center of gravity - 24/11/2023
- Ready-to-wear sales in France have been declining for almost 15 years.
- The main players in fast fashion are Zara and H&M, as well as the Chinese websites Shein, AliExpress and Temu
- Vinted is the second most visited e-commerce site in France.
- During the Covid pandemic, consumers renewed their interest in home decoration.
- La Redoute shifted its focus to the sale of products for the home and aims to become a European leader in the sector.
- La Redoute has two brands: La Redoute Intérieurs (good value for money) and AM.PM (high-end designer furniture).
- Six new points of sale will be added to the 60 existing in Switzerland and Italy
- 35% of La Redoute's sales are generated internationally, and the group has passed the billion euro sales mark.
- La Redoute aims to increase its home and decoration business volume to 75%, up from 67% today and 60% five years ago.
- La Redoute accounts for around a quarter of home linen sales in France.
- La Redoute develops its marketplace
Furniture: But takes over Morin | But takes over Morin - 26/10/2023
- March 2023 - Announcement of the takeover of the Morin group by But.
- 37 stores from the Morin group join the But group.
- But plans to lease these stores out over time.
La Redoute launches its second-hand marketplace - 12/10/2023
- La Redoute sales volume in 2022: €1.07 billion, -8% vs. 2021 and +21% vs. 2019
- Average number of products for sale on the site: 800,000
- Proportion of sales generated by the company's own offerings: 75% (of which 15% via purchased brands and 25% via the marketplace)
- International share of sales: 35%
- Weight of physical retail: 5%
- Number of stores: 11 (6 AMPM and 5 La Redoute Intérieurs)
- Number of corners: 47 (24 AMPM and 23 La Redoute Intérieurs)
- Number of employees: 2,000 (including 1,400 in France) Budget invested in technology between 2022 and 2027: €100m
- La Redoute, through its La Reboucle site, presents second-hand products selected by the platform and its partners
- The La Redoute site attracts around 12 million unique visitors a month.
A new chairman for Conforama - 27/09/2023
- Number of Conforama stores in France: 170
- Conforama sales in 2022: €1.75 billion excluding taxes
- Sales growth in 2022: 1.7%
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