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  • Number of pages : 30 pages
  • Format : Digital and PDF versions
  • Last update : 11/01/2024
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Summary and extracts

1 Market Overview

1.1 Definition and scope of the study

A mattress is a piece of bedding: it is a long, wide, padded pillow that is usually placed on top of a bed frame. Innovation is a key factor in this market, with issues such as health and well-being at stake. Indeed, the importance of rest for mental and physical well-being is well established, and we spend more than a third of our lives in bed. Several types of mattresses are marketed in Italy, including

  • The traditional spring mattress;
  • The pocket sprung mattress;
  • The latex sprung mattress;
  • The polyurethane foam mattress.

The global mattress market is doing very well. It is estimated to grow at a CAGR (compound annual growth rate) of 4.2 percent between 2020 and 2027. Italy is making inroads among global mattress competitors due to its creativity, quality and expertise. The Italian mattress market is on the rise and showing significant growth rates. In fact, the industry has always been successful in Italy, although it is now facing competition from dynamic, mostly foreign startups that sell products directly online at lower prices. The market has been slightly boosted by the Covid-19 crisis, as Italians are more concerned about their comfort, spending most of 2020 at home. In addition, demand from the medical sector has increased slightly during this period.

1.2 The global mattress market

Mattresses are necessary items for home furnishings and, as such, their demand has experienced steady growth over the years.

In fact, the global mattress market is booming; it is worth, in ****, $**.** billion and is expected to expand at a CAGR of *.* percent between **** and ****, reaching a total value of $**.** billion by ...

1.3 The Italian domestic market for mattresses

Between **** and ****, the production value of the mattress industry showed marked growth. During the period analyzed, the production value increased from ***.* million euros to ***.* million euros, representing a growth of **.*% in * years. At the same time, the total turnover of the industry also shows a positive trend. Between **** and ****, total turnover ...

1.4 Exports and imports of mattresses

To analyze the exports and imports of mattresses, UN Comtrade commodity codes ****** and ******, i.e., mattresses made of cellular rubber or plastic and mattresses made of other materials, were taken into account, along with related data.

Italy can be defined as a net exporter of mattresses. Between **** and ****, the export coverage ...

1.5 The consequences of the Russian-Ukrainian conflict

The outbreak of the Russian-Ukrainian conflict in February **** resulted in, among other things, a general rise in consumer price indexes. The mattress market is not exempt. Analyzing the one related to the consumption of bedroom comforters, an increase of **.* points can be shown between January **** and November ****. This means that over ...

2 Demand analysis

2.1 Demand drivers for mattresses

Demand for mattresses has been steadily increasing in recent years, with consumers becoming more and more interested in the quality of bedding and thus driving the market in its growth. The main drivers of this trend can be found in the growing number of housing units and the increasing sleep disorders ...

2.2 Italians' preferences on mattresses

One of the leading mattress manufacturers in Italy, Eminflex , conducted a survey to investigate the ideal type of mattress among the Italian population.The results show that traditional mattresses are not sophisticated enough to meet the changing needs of consumers, while technologically advanced and medical solutions seem to be increasingly preferred ...

2.3 Seasonal demand for mattresses

The graph below aims to shed light on consumer usage patterns and highlights any cyclicality in the mattress industry based on fluctuations in keyword searches at different times of the year.The "Trend Index" represents the proportion of searches for a given term in a given region during a given time ...

2.4 Online shopping habits

According to Economyup, ** percent of customers choose and buy mattresses only in physical stores; about ** percent search for the product online but then buy it in a physical store; less than ** percent buy online; the few remaining choose in store and then buy online. A strong majority, about ** percent, still buy ...

3 Market structure

3.1 Market organization and players

The distribution of bed bases and mattresses in Italy today is mainly through physical outlets, divided among several players listed below: Large retailers (***); Bedding specialists; Traditional furniture; Internet sales (***); Others. The rise of e-commerce in the bedding industry, accounting for about ** percent of sales, has been due in part to the ...

3.2 Production

Stages in the production of a mattress

Someo specifies the main stages in the manufacture of a mattress. This process differs depending on the raw material used (***) but there is a permanence of the following steps:

Cutting of plates and fabrics: the foam plates or springs are cut to the size ...

3.3 Structure of enterprises

Manufacturing enterprises can be analyzed in terms of structure and specialization. Enterprises of this type are organized intopartnerships (***).

The Italian IRS has published a report categorizing enterprises according to their specialization:

Production of polyurethane and latex mattresses; Regeneration of wool mattresses; Production of spring mattresses; Multi-specialized.

As we can see, firms ...

3.4 Distribution channels of the furniture industry

Research conducted by Federmobili analyzed the average characteristics of stores that sell furniture. The average area of stores is about *,*** square meters, with *.* employees. The stores' offerings are quite varied: ** percent of the stores have a product range that includes mid-range lines plus high-end designer brands; ** percent offer high-end designer brands ...

3.5 The main manufacturers

Mattress Factory Montalese s.p.a: is a company specializing in the production of mattresses and sleeping accessories. Founded in ****, the company has established itself in the industry thanks to the quality and innovation of its products. The range of products offered by Materassificio Montalese includes various types of mattresses, such ...

4 Supply analysis

4.1 Types and characteristics of mattresses

In general, there are five main types of mattresses:

Polyether mattresses: an inexpensive foam with poor ventilation and reduced durability. Recommended as an extra bed or for occasional sleeping. Memory foam mattresses: these are the most common mattresses in this selection because they are lightweight, easy to carry and have many ...

4.2 A wide range of prices

The price of a mattress depends on its quality, its manufacturing method and its brand name. According to maison-travaux , a spring mattress costs on average between *** euros and more than *,*** euros. A foam mattress costs between *** euros and more than *** euros. A latex mattress costs between *** euros and more than *,*** ...

4.3 New consumer trends and preferences

In recent years, the Italian bedding industry, and the mattress industry in particular, has been undergoing a period of great transformation, with real revolutions that have seen new brands, particularly foreign ones, enter the e-commerce market exclusively. Many industry leaders have decided to renew themselves to keep up with the times, ...

5 Regulations

5.1 The regulation for the manufacture of mattresses

Because of the proximity of the mattress to the human body and the high exposure time of individuals to their mattresses, important health regulations apply to this area.

Italian legislation is based on the EU Mattress Regulations [***].

For example, conditions for the treatment of mattresses are regulated by Regulation No. ***/**** of ...

5.2 Furniture bonus

That of mattresses is among the purchases facilitated by the Furniture Bonus. This is an Irpef deduction for the purchase of furniture and large household appliances, intended to furnish a property undergoing renovation. The deduction is to be calculated on a maximum amount of *,*** euros for the year **** and *,*** euros for ...

6 Positioning of actors

6.1 Segmentation

6.2 Online traffic

The following is an analysis of traffic on the e-commerce sites of the leading mattress manufacturers in Italy.

Between January **** and December ****, the aggregate value of online traffic appears to be growing. Specifically, while in **** the average monthly value of traffic was ***,*** visits, in **** there is an average of ***,*** visits. Thus, ...

  • IKEA Italia
  • Iris Mobili (Mondo Convenienza)
  • Conforama Italia
  • B&B Italia
  • Materassificio Montalese s.p.a
  • Emma Matratze
  • Dorelan (B&T s.p.a)
  • Eminflex (COG S.R.L)
  • Marion Latex (Emme Group s.p.a)
  • Alessanderx s.p.a
  • Evergreenweb s.r.l
  • Baldiflex (Baldi s.r.l)

List of charts

  • Évolution de la valeur du marché mondial des matelas
  • Évolution du chiffre d'affaires et de la valeur de la production des entreprises italiennes de matelas
  • Répartition des recettes de l'industrie du meuble
  • Indice de production pour la fabrication de matelas
  • Évolution des importations et des exportations italiennes de matelas
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Latest news

Mondo Convenienza: a new agreement with trade unions - 11/03/2024
  1. Date of the agreement between Mondo Convenienza and the National Association of Integrated Services (ANSI): January 17.
  2. Effective date of the agreement: March 1.
  3. Application of the contract from the CCNL Logistics, Freight and Shipping to contractors working for Mondo Convenienza.

Company data:

  1. Presence of more than two million Mondo Convenienza customers.
  2. Mondo Convenienza's turnover: over one billion euros.
  3. Mondo Convenienza also operates in Spain.
  4. Market share of Mondo Convenienza in the retail sector in Italy: 46%.
  5. Total market share of Mondo Convenienza: above 13%.
  6. Increase in sales compared to the pre-pandemic period, due in part to increased presence in remote sales channels.
Conforama Opening a New ConfoCity Store in Como - 25/03/2024
  • **Fourth ConfoCity store in Italy**: It marks the expansion of the Conforama brand, which specializes in furniture and furnishings.
  • **Location and Area**: The store is located at 20 Via Giulio Rubini, Como, with a display area of **260 square meters** distributed on two levels. - **Offering**: A wide range of home products, from living rooms to bedrooms, modular kitchens and numerous furnishing accessories.
  • **Innovation and Services**: ConfoCity não is just a store but aims to be a meeting point for customized furniture solutions, benefiting from the support of the neighboring store in Vergiate with tailor-made services such as transportation and assembly.
  • **Commitment to quality and Italian style**: The store was built with attention to detail, celebrating Italian style and products.
Perdormire evolves its strategy with renewed governance - 21/03/2024
  • **Corporate evolution**: Perdormire, which was founded more than fifty years ago as an artisanal mattress manufacturer, has evolved into Montalese Spa, an industrial entity that controls all market segments, including private customers with the Perdormire brand and the hospitality sector with Perdormire Hotel.
  • **Economic and development cycle**: - Turnover in excess of 108 million euros, an increase of 10 million compared to 2022. - The company has a relative majority share in the domestic market, highlighting leadership in the target sector. 3.
  • **Reorganization and Governance**: Start of a new development and reorganization cycle in 2022-2023, aimed at efficiency and total integration of divisions. Adoption of new corporate governance tools. Integration of new professionals and new top management into the company. Appointment of a general manager and establishment of a board of directors to undertake the change management process.
  • **Key Figures**: **Antonio Caso**: majority shareholder, president and CEO. **Fausto Azzi**: general manager appointed in June 2023, expert in corporate reorganization and management. **Board of Directors**: includes Paolo Luchi (also commercial marketing director), Alessandro Alteri, and two independent directors: Alessandro Minichilli and Jean Luc Battaglia, with expertise in corporate governance, family transitions, and strategic development in various markets.
  • **Objectives and Vision**: Evolution from a vertical to a horizontal organizational model. Maintaining family control while evolving toward a corporate concept.

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

IKEA Italia
Iris Mobili (Mondo Convenienza)
Conforama Italia
B&B Italia
Materassificio Montalese s.p.a
Emma Matratze
Dorelan (B&T s.p.a)
Eminflex (COG S.R.L)
Marion Latex (Emme Group s.p.a)
Alessanderx s.p.a
Evergreenweb s.r.l
Baldiflex (Baldi s.r.l)

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