Content of the study

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MARKET OVERVIEW

1.1 Definition and scope of the study

A mattress is a piece of bedding: it is a long, wide, padded cushion that is usually laid on top of a bed frame. Innovation is a key factor in this market, with issues such as health and well-being at stake. Indeed, the importance of rest for psychophysical well-being is well established, and we spend more than a third of our lives in bed. Several types of mattresses are marketed in Italy, including

  • The traditional spring mattress;
  • The pocket spring mattress ;
  • The latex spring mattress;
  • The polyurethane foam mattress.

The global mattress market is doing very well. It is estimated to grow at a CAGR (compound annual growth rate) of 4.2% between 2020 and 2027. Italy is making its way among the global mattress competitors due to its creativity, quality, and expertise. The Italian mattress market is on the rise and is showing significant growth rates. In fact, the sector has always been successful in Italy, although it is now facing competition from dynamic startups, especially foreign ones, that sell products directly online at lower prices. The market has been slightly boosted by the Covid-19 crisis, as Italians are more concerned about their comfort, spending most of 2020 at home. In addition, demand from the medical sector has increased slightly during this period.

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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Method

Data
Analysts 1 sector analyzed
in 40 pages
Method
Control

Analysts

  • Top Universities
  • Expert opinion

Data

  • Databases
  • Press
  • Company reports

Control

  • Continuously updated
  • Permanent watch

Method

  • Synthetic structure
  • Standardized charts

Analysts

Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

Hugo S. logo 1 Hugo S. logo 2
Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

Robin C. logo 1 Robin C. logo 2
Pierre D.

Analyst

Pierre D.

Pierre D. logo 1 Pierre D. logo 2

Ross Alumni Club France

Arnaud W.

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

Jules D. logo 1 Jules D. logo 2
Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.