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Summary and extracts

1 Market Overview

1.1 Definition and scope of the study

Lingerie is a French term referring to a type of elegant and refined women's underwear. It includes various items of intimate apparel such as bras, panties, culottes, leotards, corsets, garters, petticoats, and babydolls. Lingerie is designed not only to be functional but also to be aesthetically pleasing and is often made of delicate and fine materials such as silk, lace, and satin. It is often used for special occasions or to feel particularly elegant and sensual.

The size of the lingerie market is estimated at US$94.78 billion in 2024 and is expected to reach US$142.44 billion by 2029, with a compound annual growth rate (CAGR) of 8.49 percent during the forecast period.Consumer behavior toward lingerie underwear has changed substantially in recent years, mainly influenced by commercial advertisements, social media, and increasing disposable income. As a result, per capita spending on lingerie globally has increased substantially. In addition, with people's increasing participation in sports and the growing athleisure trend, the demand for underwear that is comfortable, stretchy, and stylish at the same time has increased. In addition, the emergence of several independent players and private brands has stimulated competition through product innovations. In addition, market players emphasize structural transformation through digitization to capture a younger target audience internationally through social networks.

The value of the European lingeriemarket is expected to grow steadily from 2024 to 2032. In 2024, the market was worth $19.8 billion, while in 2032 it is expected to reach $31.2 billion. This represents an increase of 57.6 percent over the period with a CAGR of 5.70 percent. The expansion of e-commerce platforms has made these products more accessible, facilitating online purchases. In addition, innovation in materials and fabric technology,

In recent years ,the turnover of companies specializing in the production of lingerie in Italy has shown a downward trend, suffering a 35.8 percent reduction, production in value sold hasalso decreased overall by 12.7 percent . considering the same period, active enterprises and operating employees dropped by 49.9% and 52.4% respectively , indicating deep economic and structural difficulties, with many enterprises going out of business and a consequent loss of jobs . The predominance of small businesses and the self-employed, which are more vulnerable to economic downturns, suggests that the sector may have been impacted by external factors such as changes in the market, increased production costs or a decrease in demand.

1.2 Global market analysis

The size of the lingerie market is estimated at US$**.** billion in **** and is expected to reach US$***.** billion by ****, with a compound annual growth rate (***).

Global Lingerie Market Value World, ****-****, in billions of $ MondorIntelligence

Consumer behavior toward lingerie underwear has changed substantially in recent years, mainly influenced by commercial ...

1.3 The European market

Data show steady and significant growth in the European lingerie market from **** to ****. It increases from $**.* billion in **** to $**.* billion in ****, showing an increase of **.** percent total and a compound annual growth rate (***) of *.** percent.

European lingerie market value Europe, ****-****, in US$ billion Research&Markets, IndustryToday, Businesscoot elaboration

This positive ...

1.4 The Italian market

Between **** and ****, the turnover of lingerie companies in Italy with Ateco code **.** showed a downward trend, starting from *.** billion euros in **** and falling to *.** billion in ****. The most significant decline occurred between **** and ****, where turnover decreased by **.* percent, from *.** billion euros to *.** billion euros. In ****, turnover hit a low of *.** billion, ...

1.5 Imports and Exports

Between **** and ****, Italian exports of women's underwear increased from $***.* million in **** to $***.* million in ****. Imports, on the other hand, increased from $***.* million in **** to $***.* million in ****, and then decreased to $***.* million in ****. The coverage ratio, which indicates the ratio of exports to imports, improved initially from *.*** in **** to *.*** in ****, and then ...

1.6 Inflation suffered by the sector

The underwear industry in Italy has faced inflation with different strategies. Manufacturers have had to raise prices due to higher raw material and energy costs, reflecting these increases in consumer prices. Faced with these increases, many consumers began to look for mid-range products and special offers, shifting their buying habits toward ...

2 Demand analysis

2.1 Overview of demand

Between **** and ****, the amount of lingerie sold in Italy showed a downward trend. In ****, ***.* million pieces had been sold, but this number decreased significantly in the following years. In ****, sales dropped to **.* million pieces, and in **** to **.* million. Despite a slight increase to **.* million pieces in ****, the quantity dropped again to ...

2.2 Demand drivers

To understand the main drivers of lingerie demand, it is worth considering Italians' preferences related to the purchase of goods, the type of experience they seek, and the type of consumption model they apply when making a purchase choice.

According to La Repubblica, the store is still the preferred place to ...

2.3 Online search trends

Between July **** and July ****, online searches for lingerie in Italy showed an increasing trend. Starting from an index of **.* in July ****, interest rose to **.* in December ****, indicating a significant increase toward the end of the year. In ****, the index remained relatively high, peaking at **.* in April and **.* in October, and reached ...

2.4 New demand trends

New trends in lingerie offerings are characterized by a combination of innovation, inclusivity, and sustainability, all of which reflect an evolving market that meets the needs of an increasingly conscious, diverse, and environmentally conscious consumer. Here is an overview of the most relevant trends:

Inclusivity and Diversity

Size and Fit: Brands ...

3 Market structure

3.1 Italian market structure

Between **** and ****, the number of enterprises active in underwear manufacturing in Italy decreased significantly, from **** to ****, an overall decrease of **.* percent. This decline was particularly pronounced between **** and ****, with a **.* percent decrease. The decline continued in subsequent years, with a steady decline until ****, where a less pronounced *.* percent decline was recorded ...

3.2 Geographical distribution of enterprises

The geographic distribution of firms active in lingerie making in Italy shows a significant concentration in the South, which has *** firms. This is followed by the Northwest with *** companies, the Center with *** and the Northeast with ***. The Islands show the least presence, with only ** companies. This picture suggests greater production activity ...

3.3 Value Chain - Distribution


3.4 The main players in the market

The main lingerie companies in Italy are:

Intimissimi: Part of the Calzedonia Group, it stands out in the lingerie and intimate apparel sector. Founded in ****, it has established a reputation for elegant design and quality materials. Its production also includes pajamas and knitwear, focusing on a refined and comfortable style. With ...

4 Supply analysis

4.1 Type of the offer

The type of offerings in the lingerie market is wide and varied, meeting different needs, tastes and preferences of consumers. This variety of offerings in the lingerie market allows consumers to find garments that perfectly suit their needs.

The following table provides a non-exhaustive overview of the types of products that ...

4.2 The price analysis

Between May **** and May ****, the Consumer Price Index for women's underwear and hosiery in Italy increased from ***.* to ***.*, registering an increase of *.* percent. This positive trend has been steady, with some minor monthly variations. The most significant increase occurred between September and October ****, when the index rose from ***.* to ***.*. In recent ...

4.3 New supply trends

These trends reflect an evolving industry, influenced by changes in consumer preferences and technological innovation. Lingerie is no longer just a functional garment, but a style and personality statement with a focus on sustainability and inclusiveness.

Sustainability and Eco-Friendly Materials: Sustainability has become a priority for many lingerie brands. There is ...

5 Regulations

5.1 Regulatory framework

The textile and clothing sector is regulated by EU Regulation No.****/****[***], which lays down rules on:

Textile fiber names, methods of labeling textile products, as well as indications on labels, markings and documents accompanying textile products in the various production, processing and distribution cycles; The determination of the fiber composition of ...

6 Positioning of actors

6.1 Market segmentation

  • Intimissimi
  • La Perla
  • Yamamay
  • Calzedonia
  • Tezenis
  • Cosabella
  • Intimidea
  • Verdissima
  • Victoria's Secret
  • Lovable Italy
  • Intimo Artù
  • Cotonella

List of charts presented in this market study

  • Global Lingerie Market Value
  • European lingerie market value
  • Major exporters of men's underwear
  • Major importers of men's underwear
  • Major exporters of women's underwear
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Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

La Perla
Victoria's Secret
Lovable Italy
Intimo Artù

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the lingerie market | Italy

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