Content of the study

Available languages


1.1 Definition and presentation

The handbag market is part of the wider embellishment and accessories market. A bag is a fashion accessory that allows you to store everyday objects (e.g. wallet, keys). It is a consumer product, intended primarily for women, however, some specific models are also available for men. Many features are taken into account when a consumer buys a bag. Its practicality, but also its aesthetics and brand remain particularly important.

The market for handbags is very diverse and can be segmented into several categories based on a variety of factors:

  • Ranges or brands: luxury, high-end, middle-end, low-end;
  • Shapes or sizes: clutch bag, small bag;
  • Materials: leather, synthetic, fabric or recycled material.

In Italy, the handbag industry (manufacturers and distributors) is in excellent health but is facing a slight decline in consumption, resulting from the broader cut in expenditure on clothing by Italian consumers. Competition between an increasing number of players is growing, and the two extreme segments of the market, on one side luxury and on the other low end, seem to be the driving pillars, to the detriment of all the "middle" brands. Traditional manufacturers such as LVMH now have to deal with private labels, for example. New distribution channels are also emerging, creating new opportunities for the sector.






To keep reading, buy the full research

What is in this market study?

  • What are the figures on the size and growth of the market?
  • What is driving the growth of the market and its evolution?
  • What are the latest trends in this market?
  • What is the positioning of companies in the value chain?
  • How do companies in the market differ from each other?
  • Access company mapping and profiles.
  • Data from several dozen databases

  • This market study is available online and in pdf format (30 p.)
  • Consult an example PDF or online
Buy this market study 89€

Availability within 10 business days


Analysts 1 sector analyzed
in 40 pages


  • Top Universities
  • Expert opinion


  • Databases
  • Press
  • Company reports


  • Continuously updated
  • Permanent watch


  • Synthetic structure
  • Standardized charts

Reviews (3)

The handbag market - France

Publicado en 27/05/2022 by Frederic Fournier - Airbus

Clear and well-documented study; I would have developed the new consumption trends a little more, especially the new expectations and buying habits of generations Y and X, to reinforce the strategic perspectives of the handbag market.

The handbag market - France

Publicado en 23/04/2022 by Deborah Balzan - BALZAN Déborah Fleur

The study contains a lot of very interesting information.

The handbag market - France

Publicado en 04/05/2021 by Malcolm Vincent

Very complete and quantified study in particular on the new trends driven by the concern to preserve the environment, to produce ethically and to develop the second-hand market.

Businesscoot Response:

Hello Malcolm, Thank you for your feedback. We are glad that the study lived up to your expectations. We hope you will give us a 5/5 next time ;)