The handbag market - Italy
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Study Overview
The handbag market is part of the broader accessories market. A handbag is a fashion accessory for storing everyday items (e.g., wallet, keys). It is a consumer product, intended primarily for women; however, some specific models are also available for men. Many features are taken into consideration when a consumer purchases a handbag: practicality, aesthetics, and even branding remain particularly important. The handbag market is very diverse and can be segmented into multiple categories based on a variety of factors:
Ranges or brands: luxury, high-end, middle-end, low-end; Shapes or sizes: clutch, small bag; Materials: leather, synthetic, fabric or recycled material.
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In Italy, the handbag industry (manufacturers and distributors) is in excellent health, but faces a slight decline in handbag consumption, which is part of the broader cutback in spending on the clothing market by Italian consumers. Competition between more and more players is growing, and the two extreme segments of the market, luxury on the one hand and low end on the other, seem to be the driving pillars, thus to the detriment of all "middle" brands. Traditional manufacturers such as LVMH now have to deal, for example, with private labels. New distribution channels are also emerging, creating new opportunities for the industry.
Key takeaways
- Growth and sector challenges
- Demand analysis
- Market structure and organization
- Supply and pricing analysis
- Player segmentation
- Latest trends and innovations
Our methodology
Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector
Broad source base
- • National, international, and private databases
- • Professional press and polling institutes
- • Industry reports, company financial statements...
Exclusive data
- • Indexpresse sectoral database
- • Preferred Brands database
- • Expert interviews and proprietary indicators
Human expertise
- • Experienced research analysts
- • Know-how developed through 1500+ studies
- • In-depth and rigorous analysis
Visual and actionable reports
- • Graphic studies with synthetic structure
- • Downloadable data
- • Link to original sources
Sommaire
1. Market Summary
- 1.1 Definition and presentation
- 1.2 The world market
- 1.3 Domestic market
- 1.4 Foreign trade
2. Demand analysis
- 2.1 Demand trend: the growing popularity of the used car market
- 2.2 Leather Handbags as Demand Drivers
- 2.3 A strong international reputation and seasonality of sales
3. Market structure
- 3.1 Italian market structure
- 3.2 Italian production
4. Supply analysis
- 4.2 Prices charged in the market
5. Rules and regulations
- 5.1 Regulation
- 5.2 World Customs Nomenclature and Harmonized System
The handbag market - Italy
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