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MARKET SUMMARY

1.1 Definition and presentation

The handbag market is part of the wider embellishment and accessories market. A bag is a fashion accessory that allows you to store everyday objects (e.g. wallet, keys). It is a consumer product, intended primarily for women, however, some specific models are also available for men. Many features are taken into account when a consumer buys a bag. Its practicality, but also its aesthetics and brand remain particularly important.

The market for handbags is very diverse and can be segmented into several categories based on a variety of factors:

  • Ranges or brands: luxury, high-end, middle-end, low-end;
  • Shapes or sizes: clutch bag, small bag;
  • Materials: leather, synthetic, fabric or recycled material.

In Italy, the handbag industry (manufacturers and distributors) is in excellent health but is facing a slight decline in consumption, resulting from the broader cut in expenditure on clothing by Italian consumers. Competition between an increasing number of players is growing, and the two extreme segments of the market, on one side luxury and on the other low end, seem to be the driving pillars, to the detriment of all the "middle" brands. Traditional manufacturers such as LVMH now have to deal with private labels, for example. New distribution channels are also emerging, creating new opportunities for the sector.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

RULES AND REGULATIONS

POSITIONING OF THE ACTORS

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Reviews (3)

The handbag market - France

Publicado en 27/05/2022 by Frederic Fournier - Airbus

Clear and well-documented study; I would have developed the new consumption trends a little more, especially the new expectations and buying habits of generations Y and X, to reinforce the strategic perspectives of the handbag market.

The handbag market - France

Publicado en 23/04/2022 by Deborah Balzan - BALZAN Déborah Fleur

The study contains a lot of very interesting information.

The handbag market - France

Publicado en 04/05/2021 by Malcolm Vincent

Very complete and quantified study in particular on the new trends driven by the concern to preserve the environment, to produce ethically and to develop the second-hand market.


Businesscoot Response:

Hello Malcolm, Thank you for your feedback. We are glad that the study lived up to your expectations. We hope you will give us a 5/5 next time ;)