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MARKET OVERVIEW

1.1 Definition and presentation

The handbag market is part of the wider embellishment and accessories market. A bag is a fashion accessory that allows you to store everyday objects (e.g. wallet, keys). It is a consumer product, intended primarily for women, however, some specific models are also available for men. Many features are taken into account when a consumer buys a bag. Its practicality, but also its aesthetics and brand remain particularly important.

The global handbag market is expected to demonstrate positive growth in the coming years; this is mainly driven by the influence of social media.

The US expects to experience growth in light of wider demand of using handbags as accessories. Moreover, it is the country with the highest revenue generated in this industry in the world. In the US, there is a growing preference for high-end luxury handbags; indeed, this product category will be a cornerstone in driving growth for the coming years.

The handbag market includes many players; however, when measured through sales, it is dominated by the likes of Christian Dior, Louis Vuitton, and Prada. China represents the key value driver for these firms’ continuous market dominance. Moreover, sales will shift at an increasing pace towards E-commerce.

One trend includes a wider usage of logos; the brand recognition is very relevant for consumers and will drive sales growth. [technavio]

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATIONS

POSITIONING OF THE PLAYERS

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in 40 pages
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Analysts

chargé d'études économiques, Xerfi

Hugo Schott

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Associate Consultant

Mathieu Luinaud

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PhD Industrial transformations

Robin Charbonnier

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Analyst

Pierre Doussau

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President Ross Alumni Club France

Arnaud Walter

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Consultant

Pierrick Cudonnec

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Project Finance Analyst, Consulting

Maelle Vitry

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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EDHEC

Imane Essadiq

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Auditeur

Vincent Defrenet

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Eva-Garance Tison

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Market Research Analyst

Michela Grimaldi

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Market Research Analyst @Businesscoot

Azelie Prigent

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Market Research Analyst @Businesscoot

Cantiane Gueguen

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Consultant

Jules Decour

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Alexia Vacheron

Alexia Vacheron

Emil Ohlsson

Emil Ohlsson

Anna Oeser

Anna Oeser

Gabriel Salvitti

Gabriel Salvitti