The handbag market - United States
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Study Overview
A handbag is a fashion accessory that has a functional purpose (to store keys, a phone...) but is obviously also used to reveal one's personality and clothing style. If the handbag is mainly intended for women, more and more mixed models appear as the tote bag or the crossbag. Handbags are characterized by :
Their range and brand: luxury, high-end, mid-range, entry-level Their shape and size: tote bag, clutch, shoulder bag, bucket bag, etc. Material: leather, synthetic, textile, recycled material, etc.
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The global handbag market is expected to grow at a steady pace, with an average annual growth rate of 5.8% until 2030. In addition, new growth drivers are emerging, in particular the digitalization of the sector, the development of the second-hand market, as well as the growing attention of consumers to the eco-responsibility of the products they buy. While the Covid-19 epidemic led to a drop in sales during containment, structural growth in the market appears solid. Major U.S. specialty players in the market include Coach, Michael Kors and Kate Spade. in addition to these, there are foreign specialist players, particularly European ones such as Louis Vuitton, Hermès and Gucci, not forgetting the ready-to-wear, accessories and shoe brands that often also offer handbags. All these players are often manufacturers who distribute their products directly. However, handbags are also distributed in department stores, such as Bloomingdale's, supermarkets and hypermarkets, as well as on the Internet by pure players, such as Asos.
Key takeaways
- Growth and sector challenges
- Demand analysis
- Market structure and organization
- Supply and pricing analysis
- Player segmentation
- Latest trends and innovations
Our methodology
Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector
Broad source base
- • National, international, and private databases
- • Professional press and polling institutes
- • Industry reports, company financial statements...
Exclusive data
- • Indexpresse sectoral database
- • Preferred Brands database
- • Expert interviews and proprietary indicators
Human expertise
- • Experienced research analysts
- • Know-how developed through 1500+ studies
- • In-depth and rigorous analysis
Visual and actionable reports
- • Graphic studies with synthetic structure
- • Downloadable data
- • Link to original sources
Sommaire
1. Market overview
- 1.1 Definition and scope of the study
- 1.2 The global market
- 1.3 The U.S. market is trying to recover from the crisis
- 1.4 Foreign trade in handbags
2. Analysis of the demand
- 2.1 Demand and its determinants
- 2.2 Americans are very interested in designer handbags
- 2.3 Second hand, a new way of consuming handbags
3. Market structure
- 3.1 Forces at work
- 3.2 Handbag production in the United States
- 3.3 Distribution
- 3.4 Is the acceleration of online distribution coming to an end?
4. Analysis of the offer
- 4.1 Typology of the handbag offer
- 4.2 Handbag prices
- 4.3 Trends in handbag supply
5. Regulation
- 5.1 Current regulations

The handbag market - United States
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