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MARKET OVERVIEW

1.1 Definition and scope of the study

The swimwear market can be divided into two main categories:

  • The "technical" swimsuits used by swimmers in the pool or in a sports context;
  • The "leisure" type swimsuits which are more fashionable swimsuits used for example at the beach.

In particular, swimwear is made out of nylon, polyester, and spandex primarily, where polyester is the most common material.

Globally, the swimwear market is in full growth, and is expected to continue expanding at rapid pace. Amongst the key drivers

  • More people learn how to swim ;
  • Swimming as a sport is growing in popularity ;
  • Expenditure on leisure activity is increasing.

In particular, Asia-Pacific is expected to grow the fastest in light of an increase of swimming activity. The global market is highly fragmented where no single player held more than 1.5% of the total market share in 2019. The largest companies included Pentland Group, Inditex, Calzedonia, and Adidas.

The United States is the largest market for swimwear in the world measured through revenue. Moreover, the market is expected to expand going forward given a wider popularity of swimming sports together with a higher percentage of people who can swim.

Additionally, trends in the US market for swimwear in 2020 include retro swimwear, one-pieces and bikinis, and neon colors. Men’s swimwear is expected to expand rapidly as males become more aware of what they are wearing.

The largest companies in the US include Diane’s Swimwear, Victoria’s Secret, Everything but Water, and Pacific Sunwear of California. The market is fragmented, and the product offering is large.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE PLAYERS

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in 40 pages
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Analysts

Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Arnaud W.
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Ross Alumni Club France

Arnaud W.

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Amaury de Balincourt
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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.