American market
The swimwear market in United States
The swimwear market can be divided into two main categories:

- Price
- €99 excl. VAT
- Written by industry experts
- Data unavailable to general-purpose AI
- Press sources
Intelligent search
Sectoria
Explore the Businesscoot corpus to take your study further.
The Businesscoot team
A question about this study?Market overview
Identify industry dynamics, opportunities and market participants to inform your project.
- Understand the market scope
- Identify demand drivers
- Understand market participants and their challenges
The swimwear market can be divided into two main categories:
The "technical" swimsuits used by swimmers in the pool or in a sports context;
The "leisure" type swimsuits which are more fashionable swimsuits used for example at the beach.
In particular, swimwear is made out of nylon, polyester, and spandex primarily, where polyester is the most common material.
Globally, the swimwear market is in full growth, and is expected to continue expanding at rapid pace. Amongst the key drivers :
More people learn how to swim ;
Swimming as a sport is growing in popularity ;
Expenditure on leisure activity is increasing.
In particular, Asia-Pacific is expected to grow the fastest in light of an increase of swimming activity. The global market is highly fragmented where no single player held more than 1.5% of the total market share in 2019. The largest companies included Pentland Group, Inditex, Calzedonia, and Adidas.
The United States is the largest market for swimwear in the world measured through revenue. Moreover, the market is expected to expand going forward given a wider popularity of swimming sports together with a higher percentage of people who can swim.
Additionally, trends in the US market for swimwear in 2020 include retro swimwear, one-pieces and bikinis, and neon colors. Men’s swimwear is expected to expand rapidly as males become more aware of what they are wearing.
The largest companies in the US include Diane’s Swimwear, Victoria’s Secret, Everything but Water, and Pacific Sunwear of California. The market is fragmented, and the product offering is large.
Study contents
Chapters connecting customer needs, advisory services and the economics of industry professionals.
- Understand customers and uses
- Connect products, businesses and distribution channels
- Compare market participants and their models
Market overview
Demand Analysis
Market structure
Analysis of the offer
Regulation
Positioning of the players
Our expertise
Sources to support your analysis
Base your analysis on identified sources, with clear dates and definitions for each figure.
- Understand the scope of the data
- Find the cited publications
- Compare perspectives on the market
Produced by experts — Analysis backed by 35 years of experience in professional information. Our experts select sources, cross-check data and explain the issues shaping your market.
Beyond AI — Professional sources and expert analysis that go beyond ChatGPT or Claude answers based solely on the public web.
IndexPresse press database — Professional press articles covering market news, business strategies and industry developments. All articles are .
Open-access databases — Freely accessible data and publications to enrich the analysis and cross-check the information available on each market.
Official statistics databases — Economic and demographic indicators published by statistical agencies to measure trends and compare markets.
Specialist industry databases — Specialist data and reports to deepen your understanding of the players, segments and dynamics of each industry.
Trusted by professionals
Professionals share their experience of the clarity and usefulness of our studies and the Businesscoot service.
- Clear, structured analysis
- Insights for business projects
- Responsive customer service
As a business valuation expert, I need reliable strategic analysis of potential targets in their industries. For several years, I have relied on Businesscoot's industry analysis, where expertise and relevant data are essential.

David Jeanne
Managing director •
I am very satisfied with Businesscoot's market studies. The information is clear and well structured, making it easy to understand an industry's trends and key figures. Their catalogue is extensive and varied, and customer service is responsive. I recommend Businesscoot for reliable, accessible analysis.

Time Albouy
Business development expert •
Our team of industry experts
Talk to our team to check that the study's subject and scope match your project.
- Check the market scope
- Choose the right study for your project
- Ask a question before ordering

Guilhem Cournut
Food, retail and consumer goods

Denis Monnoyeur
Industry, energy and construction

Marie-Annick Cournède
Health, beauty and personal services

Arthur Lefeuvre
Digital, media and telecommunications
Related studies
Explore complementary studies to broaden your analysis.
- Explore related markets
- Compare market dynamics
- Refine your project
The swimwear market in Spain
The swimwear market is part of the broader swimwear category, which covers all clothing designed for swimming and water activities. There are two main types of product: technical swimwear, designed for sports activities (especially swimming in pools), and leisure swimwear, more geared to summer trends,
The swimwear market in France
The swimwear market in France refers to the economic activity related to the production and sale of swimwear, with a focus on women's and men's swimwear. It is a garment intended to be worn in the water, particularly for swimming or recreational bathing. The swimwear
The swimwear market in United Kingdom
The swimwear market can be divided into two broad categories:

























