The sportswear market - France

"Sportswear" or "sportswear" is a category of clothing that initially covered garments dedicated to individual or collective sports practice, and designed according to features that enhance athletes' performance and provide them with comfort and technicality. Over the past two decades, however, the use of such garments has increased and is no longer exclusively dedicated to sporting activities. For reasons of comfort and aesthetics, sportswear has become an integral part of French people's clothing habits. Thus, sportswear has evolved from a strictly sporting use to a more varied one (sport, daily life), and today constitutes a style of dress for many people. The sports market is considered one of the most dynamic markets of recent years, and sportswear is no exception to this growth, both in France and abroad. In fact, sportswear is the main component of the sports market in France, accounting for almost 60% of the country's sporting goods market . This is due in part to the growth in sporting activities, but also to the development and promotion of lifestyle sportswear. These changes are creating new challenges and problems for market players, who must adapt to changing consumer habits and cope with the emergence of new players keen to enter this dynamic market. Worldwide, the sector is expected to grow at a CAGR of 6.1% between 2022 and 2026. In terms of players, the French market is dominated by major multisport retailers (such as Decathlon and Intersport), which account for around 80% of the total market.