French market
The outdoor market in France
The outdoor sector, encompassing outdoor activities and the products dedicated to them, is enjoying remarkable growth momentum on a global, European and French scale. This market, which includes clothing, equipment and accessories, responds to a growing demand for active lifestyles, in harmony with nature and focused on well-being.
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The outdoor sector, encompassing outdoor activities and the products dedicated to them, is enjoying remarkable growth momentum on a global, European and French scale. This market, which includes clothing, equipment and accessories, responds to a growing demand for active lifestyles, in harmony with nature and focused on well-being.
on a global scale, the outdoor market is showing solid growth, with an estimated average annual growth rate of 5.4% to 2030. Currently valued at several billion dollars, this market is benefiting from structural trends such as the growing interest in health and outdoor physical activities, as well as innovation in materials and technologies dedicated to outdoor equipment.
In Europe, the outdoor market has recorded significant growth, particularly between 2021 and 2022, with an 11.5% increase in sales. This growth is partly driven by the apparel category, which dominates the sector, accounting for almost 46% of total sales. The growing adoption of outdoor activities as accessible and sustainable leisure activities is also underpinning this dynamic.
In France, outdoor activities are booming. In 2023, 59% of French people aged 15 and over took part in a regular physical activity, marking a 5-point increase on 2018. Walking and running largely dominate this universe, with 47% of French people having taken part in these activities at least once a year, compared with 40% in 2018. The main motivation for exercisers remains improving their health, although the search for pleasure and fun is gaining in importance.
In addition, sports brands such as Decathlon play a central role, with 74% of French consumers strongly in favor. The market is also marked by strategic moves, such as Intersport's acquisition of Go Sport and JD Sports' takeover of Courir.
The outdoor sector is moving towards more sustainable practices and products, incorporating environmentally-friendly materials and innovative technologies. Minimalism is also gaining in popularity, responding to a demand for lightweight, functional products. Finally, the concept of "urban outdoor" is emerging, enabling city dwellers to enjoy outdoor activities without leaving urban areas.
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