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Summary of our market study
The global soccer equipment market, with an estimated compound annual growth rate (CAGR) of 5.3% between 2020 and 2027, is mainly driven by strong performance in Europe, particularly France.
The global sports market is estimated at 90 billion euros in 2020, representing 3.9% of the country's GDP. The French Football Federation (FFF) alone reported sales of 236 million euros at the end of the 2020-2021 financial year.
The health crisis has led to a drop in the number of FFF licensees to 2.18 million in 2020-2021, but the sport's popularity remains high. Ligue 1 boasts over 259,000 season ticket holders for the 2022-2023 season, and has seen a 26% increase in stadium attendance in 2023.
Equipment manufacturers such as Nike, Adidas, Puma and Kappa hold a significant share of the market, while clubs and the media also exert considerable influence.
Regulations such as the 2017 Ethics, Transparency and Competitiveness Act govern the ethical and financial aspects of sport, alongside the Sports Code and sports betting rules.
The French soccer market
Soccer is the country's most loved and played sport, yet almost half the French population harbors a negative view of professional soccer attributed to scandals and the role of money.
Demand for soccer is linked to the performance of national teams at international events. Major tournaments such as the World Cup considerably stimulate public interest and participation. Following France's victory at the 2018 World Cup, the number of soccer licensees climbed by around 9%, reaching between 2.3 and 2.5 million people.
The COVID-19 health crisis briefly interrupted this upward trend, leading to a drop to around 2.18 million licenses in the 2020-2021 season.
Stadium attendance, particularly for League 1 matches, increased by around 26% between 2011 and 2023, although League 2 saw a slight decline over the same period.
The number of season ticket holders for Ligue 1 is between 259,000 and 263,000 for the 2022-2023 season. Ligue 1 fans spend an average of between 750 and 800 euros a year, with a significant proportion of their budget devoted to merchandising.
The increasing visibility and popularity of women's soccer is a key factor in the market's expansion. Public interest in women's soccer matches has more than doubled in recent years, with the positive image of the sport among the French exceeding 85%, and the number of amateur women's clubs doubling to 9,000.
The soccer market is by nature cyclical, following the calendar of international sporting events and Ligue 1 matches.
Players in the French soccer market
The French soccer landscape is dominated by a number of federations, clubs, equipment suppliers and media companies, all of which play a crucial role in the vitality of the sport within the country.
The heart of French soccer: The Federation and professional clubs
At the heart of French soccer is the Fédération Française de Football (FFF), an organization that orchestrates the governance, development and regulation of soccer in France. It supports a network of clubs and oversees national teams, ensuring the growth of the sport and its participants, from grassroots to professional level.
FC Paris Saint-Germain (PSG), Olympique de Marseille (OM), Olympique Lyonnais (OL) and Lille Olympique Sporting Club (LOSC) are professional clubs that not only dominate the sport in terms of athletic performance, but also make a significant contribution to its development.tic performance, but also make a significant contribution to the soccer economy through match-day revenues, merchandise sales, brand image, etc.
Equipment manufacturers
The style and substance of soccer No match can be played without the right equipment, and that's where equipment manufacturers like Nike, Adidas, Macron, Puma, Kappa, Uhlsport and Patrick come in. These companies design and produce the sportswear and equipment that players wear on the pitch. They also contribute to the economic vitality of the sport through sponsorship, partnerships and considerable merchandising efforts.
Soccer broadcasting
The media segment is represented by companies such as beIN Sport, a broadcaster that brings the excitement of French soccer to millions of viewers at home and abroad. The negotiation of television rights and the subsequent broadcasting of matches are essential to maintaining the sport's visibility. Not only do they enable fans to follow their favorite teams and players, but they also generate substantial revenues, which are then reinvested in the sport.
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Summary and extracts
1 Market overview
1.1 Definition and scope of study
Soccer equipment refers to all the items and clothing worn by soccer players during matches and training sessions, whether at professional or amateur level . This equipment is designed to offer protection and comfort to players, while allowing them to move freely on the pitch. Here are just a few of the key items that make up soccer equipment: soccer boots, soccer socks, soccer shorts, soccer shirts, shin guards, goalkeeper gloves and compression garments. We can also mention all the objects and tools used for training: flags for corners, cages, training studs, etc.
Soccer remains France's favorite and most practiced sport, but alsothe most polarizing: many French people have a negative image of soccer, not least because of the increasingly high stakes involved, making the sporta real social issue.
Worldwide, the CAGR for soccer equipment is estimated at 5.3% between 2020 and 2027. France, with almost 2.2 million soccer licensees and the fact that the French spend over €200 a year on sports equipment, has a sizeable market.
Four brands -Nike, Adidas, Puma and Kappa - share a large part of the market for equipment aimed at both professional and amateur players, while some companies, such as Décathlon, focus exclusively on private individuals with their own brands at very affordable prices.
List of charts presented in this market study
- European soccer market
- Sales of soccer equipment
- Economic weight of sport
- FFF sales
- French people interested in soccer
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Latest news
Paris 2024: Le Coq Sportif gets back in touch with Olympism - 12/01/2024
- Le Coq Sportif will be supplying around 400,000 items for the Paris Olympic and Paralympic Games.
- The outfits will be supplied for around 4,000 people, including 840 athletes (560 for the Olympics and 280 for the Paralympics).
- Le Coq Sportif's Romilly-sur-Seine site employs 147 people.
- Le Coq Sportif generated sales of 141 million euros in 2022, of which just under two-thirds in France.
- The company is hoping for a 20-30% increase in sales with the Paris Olympics.
- The organizers of the Paris 2024 Olympics plan to sell 2 billion euros worth of licensed products.
PSG abandons bid to buy the Stade de France - 04/01/2024
- PSG is valued at 4 billion euros.
- The current concession for the Stade de France expires in 2025.
- Four bids are currently in the running to take over the concession or buy the Stade de France.
- Among the candidates are the Vinci-Bouygues duo, GL Events and Paris Entertainment Company, and the "Le Stade de France notre bien commun" consortium comprising ASM Global, NGE and Dubrac TP.
US fund Arctos Partners takes a minority stake in PSG - 11/12/2023
- Soccer club Paris Saint-Germain is no longer 100% owned by Qatar Sports Investments (QSI).
- Arctos Partners is to take a minority stake in PSG, which could rise to 12.5%
- The total value of the club is 4.25 billion euros.
- Arctos Partners was founded in 2019, with headquarters in Dallas (Texas) and offices in New York.
- Arctos Partners owns stakes in more than 20 professional sports organizations worldwide.
Adidas still going strong despite the Kanye West scandal. - 20/11/2023
- Adidas had a colossal stock of Yeezy sneakers, estimated at over a billion euros.
- Yeezy sneaker sales accounted for 7% of Adidas sales.
- Adidas organized two massive destocking operations, generating 400 million euros in the first online sale and almost the same amount in the second.
- Resale prices for Yeezy sneakers vary between 100 and 300 euros.
Soccer: OL Groupe sinks into the red - 26/10/2023
- Revenue up 15% for OL Groupe
- Net loss of 99 million euros for OL Groupe in fiscal 2022-2023
- Previous year's loss of 55 million euros
John Textor ready to sell Olympique Lyonnais assets - 28/09/2023
- Olympique Lyonnais was acquired last year by American businessman John Textor for almost 900 million euros.
- John Textor is also the owner of the Eagle Football holding company, which wholly or partly owns Crystal Palace in England, Rio De Janeiro in Brazil and Molenbeek in Belgium.
- A 16,000-seat multi-purpose hall, the LDLC Arena, is up for sale.
- The group is also looking to sell OL Reign, the women's team in the American championship
- In May, the group sold control of the women's OL to American businesswoman Michele Kang.
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