the Motorcycle Helmet Market
Motorcycle helmets represent a specific category of protective helmets. To be sold as a "helmet for the use of motorized two-wheelers" in France, a helmet must complete specific French and/or European specifications. For example, helmets sold for cycling, skiing or any other activity will not be certified for the use of a motorized two-wheeler. The motorcycle helmet market in France has developed since 1973 when the wearing of this accessory was made mandatory for all drivers of motorized two-wheelers.
The global market for motorcycle helmets is in low growth. The French market is relatively dynamic and several growth drivers should enable it to grow in the coming years.
First, the number of potential consumers is expected to continue to grow due to the growing interest of women in two-wheelers. And, more generally, the motorcycle helmet market can count on the growth in the number of registrations.
It is also important to note the importance of the motorcycle helmet market's high-end segment, which represents a large part (by value) of the sector. The increase in prices on the market is also observed with the overall renewal of the various ranges, at the rate of innovations (safety, convenience, design features).
Motorcycle helmets have structurally high renewal rates since it is normally required to replace them approximately every five years to ensure their effectiveness. This feature promotes market dynamism. In addition, the figures from the Road Safety encourage greater caution for two-wheelers compared to car drivers, especially since head impacts account for the majority of accidents. Finally, as mentioned earlier, the legal context which oversees the market is crucial to understanding the challenges facing the sector.
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