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Summary and extracts

1 Market overview

1.1 Definition

Motorcycle helmets represent a specific category of protective helmets. To be sold as a "helmet for use on motorized two-wheelers" in France, a helmet must meet specific French and/or European specifications. For example, helmets sold for cycling, skiing or any other activity will not be approved for use on motorized two-wheelers.the motorcycle helmet market in France has been growing since 1973, when it was made compulsory for all motorized two-wheelers to wear a helmet.

The world market for motorcycle helmets is growing slowly. The French market, on the other hand, worth several hundred million euros by 2023, is relatively dynamic, and several growth drivers should enable it to expand over the next few years.

Firstly, the number of potential consumers should continue to grow as a result of women's growing interest in two-wheeled vehicles, and, more generally, the motorcycle helmet market can count on growth in the number of registrations.

It's also worth noting the importance of the high-end segment of the motorcycle helmet market, which accounts for a large share (by value) of the sector. The increase in market prices can also be seen in the overall renewal of the various ranges, in step with innovations (safety, practicality, design features).

Motorcycle helmets have structurally high renewal rates, since they normally need to be replaced every five years or so to guarantee their effectiveness. This feature contributes to the market's dynamism. Furthermore, figures from the French road safety authority ( Sécurité routiè;re) suggest that two-wheelers should be even more cautious than motorists, especially as head impacts account for the majority of accidents. Finally, as mentioned earlier, the legal framework in which the market operates is a determining factor in understanding the challenges facing the sector.

1.2 Global market

The global motorcycle helmet market is showing a gradual growth trend, rising from estimated sales of *.* billion USD in **** to a projected *.* billion USD by ****, with a CAGR of *.*%.

Worldwide motorcycle helmet market World, ****-*****, in billions of USD

Trends in the motorcycle helmet market can be considered to follow those ...

1.3 The French market for two-wheelers and motorcycle equipment

Estimated market for motorcycle helmets

The number of motorcycle riders in France is estimated at between *.* and *.* million[***], we can estimate the lower limit of the market at: *.* / * * *** = €** million, and the upper limit at: *.* / * * *** = €*** million.

Sales for the helmet market would therefore be between €*** million and €*** million . Although wide, this range ...

2 Demand analysis

2.1 The role of motorcycles in individual transport in France

In ****, the car remains by far the most popular means of transport for daily travel (***).

Travel modes most frequently used by the French France, ****, % of total Source: ****

Practicality is the most important criterion for choosing a means of transport, cited by **% of participants, closely followed by journey time, at **%. Cost is ...

2.2 Profile of motorcycle riders

Profile of two-wheeler drivers by gender France, **** Source: ****

This graph shows that men are proportionally more likely to use two-wheelers, with *% of male respondents, compared with just *% of female respondents. This distribution indicates a male predominance among two-wheeler users, which could be influenced by various socio-cultural, economic or individual preference ...

2.3 The number of motorized two-wheelers in France

Motorized two-wheeler registrations have been almost stable since **** (***). Used motorcycles account for the majority of new registrations: in ****, there were ***,*** new motorcycle registrations, ***,*** used motorcycle registrations and **,*** new scooter registrations.

Annual registrations of motorized two-wheelers France, ****-****, in units Source: ****

Among new motorcycle registrations in ****, *CV models accounted for the largest ...

2.4 Consumption of motorcycle equipment and helmets

More specifically, when it comes to choosing a motorcycle helmet, the main selection criteria are product trials, particularly in the motorcycle press and on specialized motorcycle websites (***). It's interesting to note here that the first choice criterion is product trials, conducted and published in magazines or on sites specializing in the ...

2.5 France's favorite brands

The helmet market is characterized by a large number of regular customers, who are generally loyal to a particular brand. Below is a panorama of French helmet preferences.

Helmet brands preferred by the French France, **** in

Shoei takes first place with **** votes, winning a comfortable and well-deserved victory thanks to this ...

3 Market structure

3.1 Value chain

Motorcycle helmet production begins with the synthesis of polycarbonate and the manufacture of fiber composites. These materials are then processed to form the impact-resistant outer shells. The helmets are then assembled with foam liners, visors and ventilation systems, and subjected to rigorous testing to obtain the essential safety certifications (***).

Once manufactured, ...

3.2 Production and trade/repair of motorcycles and accessories

This section looks at the following activity codes according to INSEE's NAF nomenclature:

**.**Z : Manufacture of motorcycles **.**Z : Trade and repair of motorcycles

These two codes encompass all motorcycle-related activities and, as such, cover a broader perimeter than that of our study. Nevertheless, in the absence of more detailed levels ...

3.3 The main players in the French market

Shark

The Shark brand, which originated in Marseille, is now the European leader in the motorcycle equipment market, but also has a strong presence in the rest of the world. In ****, Shark entered the North American market, and has identified strong growth potential in Asia and South America (***). The Shark brand ...

4 Offer analysis

4.1 Product typology

Moto Sécurité indicates that a motorcycle helmet consists of an outer shell and an inner liner. The shell's main function is to prevent a blunt object from penetrating the inside of the helmet - it's the primary shock absorber. The main materials used in helmet manufacture are :

Polycarbonate helmets : the ...

4.2 Market prices

Motorcycle helmet prices vary enormously depending on helmet type, material, brand, etc. Moto Sécurité reports, for example, that on the French market, helmets can be found for as little as ** euros in supermarkets (***), and in excess of **** euros for top-quality helmets featuring technological innovations. The same source explains that below ...

4.4 Innovation-driven competition

The challenge of ergonomics and skin comfort

Numerous innovations have been made to avoid discomfort for people wearing glasses, or simply when putting on the helmet, or discomfort linked to sweating. Most of today's helmets use vents on the shell to circulate cool air through the shock-absorbing polystyrene lining to the ...

5 Regulations

5.1 Regulatory framework

In France, helmets have been compulsory for all users since **** , and article R***-* of the Highway Code sets out the principle of this law: "all drivers of motorized two-wheelers must wear an E**-approved helmet". What's more, the helmet must fit the rider's head, be properly fastened and bear four ...

6 Positioning the players

6.1 Segmentation

  • Dainese
  • Alpinestars
  • Shark Helmets (2R Holdong)
  • Nolan Group
  • AGV
  • Roof
  • D3T Distribution Motoblouz
  • Bihr
  • Ekoï
  • Furygan
  • Racer 1927
  • Cambox Helmet Camera

List of charts presented in this market study

  • Establishments registered under code 30.91Z
  • Employees registered under code 30.91Z
  • Establishments registered under code 45.40Z
  • Employees registered under code 45.40Z
  • Motorcycle trade and repair sales
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Latest news

Cambox finds new uses for its "third eye" helmet camera - 28/05/2024
  • - Company founded: 2013 in Clisson, Loire-Atlantique, France
  • - Camera weight: 80 grams
  • - Selling price of cameras: between 449 and 529 euros (inc. VAT)
  • - Number of employees: 13
  • - Recent fundraising: 1.3 million euros from private investors
  • - Number of 3D printing machines: 48
  • - Sales in 2023: 1 million euros
Ekoï aims to revolutionize the bicycle pedal - 28/03/2024
  • - Weight of the new pedal developed by Pédalissime: 85 grams, compared with 120 grams for competitors.
  • - Pédalissime takes on market giants such as Look and Shimano.
  • - Pédalissime was founded by Jean-Christophe Rattel, head of Ekoï, in association with Raphaël Dalle
  • - The "PW8" pedal has been tested by several professional teams and is homologated by the International Cycling Union.
  • - All pedals will be made in France.
  • - The bicycle pedal market is a niche but global one.
Motorcycle equipment: Furygan sets up in Vauvert - 19/12/2023
  • Furygan has signed a contract for the construction of a new 4,000 square meter building.
  • Furygan uses over 100,000 square meters of leather every year.
  • It produces 230,000 gloves and 70,000 garments every year.
  • Furygan has sold over 3 million jackets worldwide.
  • The company's competition department designs 270 made-to-measure suits every year.
  • Furygan is present in 50 countries and employs around 50 people.
Cycling equipment manufacturer Ekoï sets out to conquer the American market | Ekoï conquers cycling America - 18/10/2023 Creation of the Ekoï brand: 2001 Year of Ekoï's shift to online sales: 2008 (7 years after its creation) Expected sales for Ekoï in Germany: 10 million euros this year, 15 million euros next year Trocadéro Capital stake: 22% since 2020 Number of professional athletes wearing Ekoï: over 400 Textiles account for: 60% of Ekoï sales Number of Ekoï employees: 68 Ekoï's goal: to double sales within 4 years.
Ekoï, a French cycling equipment supplier on the Tour - 04/07/2023
  • The SME Ekoï was created over 20 years ago
  • The Tour de France is watched by over 40 million television viewers in France and 150 million in Europe
  • Ekoï supplies around 500 helmets and 400 goggles per team per season, as well as large quantities of textile parts.
  • Ekoï is based in Fréjus
  • 66 employees
  • 65% of sales generated outside France
  • The company is aiming for sales of 45 million euros in 2023, with a medium-term target of close to 100 million euros
  • Ekoï has been selling its products exclusively online since 2011
  • Helmets are made in Asia and textiles in the European Union, specifically Italy.
Motorcycle equipment supplier Bihr goes under US flag - 14/11/2022
  • Alsace-based company, European leader in the distribution of equipment for motorcycles and motorcyclists
  • Acquisition by American Arrowhead Engineered Products, world leader in spare parts distribution
  • Presence in fifteen European countries
  • Objective: to expand the company's own reference portfolio, drawing on the buyer's own products
  • Over the past twelve years, sales have risen from 40 to 220 million euros
  • Bihr, 900 to 1,200 employees depending on the season
  • 200,000 products from 350 different brands
  • network of 15,000 dealers and repairers

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Dainese
Alpinestars
Shark Helmets (2R Holdong)
Nolan Group
AGV
Roof
D3T Distribution Motoblouz
Bihr
Ekoï
Furygan
Racer 1927
Cambox Helmet Camera

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the Motorcycle Helmet Market | France

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