The golf operation market - France

In 2020, the French golf market has evolved, with 733 golf courses and 18 new structures under development. Although golf course revenues have fallen by 11%, reflecting the growing number of smaller structures, the golf industry remains significant, with reported sales of 1.5 billion euros and over 15,000 jobs linked to golf courses and golf tourism.

The market is dynamic, with different types of golf courses catering for different preferences, including 9-hole, 18-hole, compact and practice courses, each varying in size, construction costs and playing time. In high season, green fees for an 18-hole course can reach 64 euros at weekends, while subscriptions and training costs cater for a variety of budgets. Golf tourism remains a lucrative segment, with golf tourists spending far more than the average tourist, and French golf stays averaging 5.7 days.

The environmental aspect of golf course operations is controlled by legislation that guarantees sustainability and the preservation of biodiversity, addressing concerns about water use and the impact on ecosystems.

Golf market trends and dynamics in France

The French golf market, comprising a wide range of courses for amateurs, professionals and tourists, represents an important component of the leisure and tourism sectors. The landscape ranges from traditional 18-hole courses to compact and practice facilities, reflecting a diverse demand from players with varying levels of interest and expertise. The market has grown steadily, with the sector making a substantial contribution to the national economy, with over 7,000 direct jobs and sales accounting for a large proportion of the country's golf subsidiary.

The popularity of golf in France is reinforced by the growing number of members. The increase in the number of golfers is noteworthy, with between 400,000 and 450,000 licensees, indicating a positive trend in the practice of golf. The demographic breakdown is predominantly male, with a tendency towards the over-55s. However, golf caters for all ages, with a significant number of young golfers under 18.

The market is structured by a mix of independent courses, associations, chains and government-run facilities. Independent courses account for around half the market, underlining the vital role of small businesses in the sector. Geographically, the Paris region, Auvergne Rhône Alpes and Nouvelle Aquitaine are the biggest regions in terms of golf licensees, reflecting the importance of the sport at regional level.

In financial terms, the dynamic is marked by variable revenues depending on the size and management of the golf courses. Larger 18-hole courses tend to generate higher average sales than smaller structures, with commercial golf courses making a significant contribution to overall industry sales. The main sources of revenue for golf clubs are membership fees, subscriptions and green fees, which vary according to the business model.

Golf tourism has also become a key market segment, attracting both domestic and international visitors. Golf tourists, who tend to spend more than ordinary tourists, inject substantial revenue into the local economy. In particular, France attracts tourists from the UK, Ireland, the Netherlands and Belgium.

From an environmental point of view, golf course operators in France are increasingly aligning themselves with ecological and sustainable development practices, underlining an evolution towards environmentally-friendly operations. The industry is now subject to regulations designed to protect biodiversity and encourage environmentally-friendly management practices.

In conclusion, the French golf market shows robust demand characterized by a wide range of consumers, from local players to international tourists. The market makes a significant contribution to the growth of the French economy.

The French golf market boasts a variety of major players who not only contribute significantly to the industry's economic strength, but also shape the experience of golfers across the country, from the casual player to the seasoned professional.

Below, we explore the key entities whose strategic positioning and offerings define the contours of the French golf scene.

• Bluegreen: Pioneers of the golfing experience Bluegreen occupies a leading position in the market as a complete chain of golf courses. What sets Bluegreen apart is its wide range of sites, which cater for a broad spectrum of customers, from novices to hardened golfers. Its commitment to providing a tailor-made golf experience translates into well-maintained courses and customer-focused services aimed at enhancing the enjoyment of the sport for every participant.
• UGolf: at the forefront of golf accessibility UGolf is another major chain in the industry, recognized for its concerted efforts to make golf accessible to a wider public. It manages a significant number of golf courses across the country and strives to maintain high quality standards. Its services extend beyond golf courses - UGolf's portfolio includes the management of golf-related hospitality and retail, further reinforcing its role as a versatile supplier to the industry.
• Golfy: Champions of exclusivity and interconnectivity Golfy takes a unique approach by establishing a network that links several independent golf courses, promoting a sense of exclusivity and community among its members. This connectivity allows golfers to browse a tapestry of courses, offering diverse playing experiences under a consistent banner of quality and membership privileges.
• Open Golf Club: the synthesis of golf and luxury Offering a blend of sport and luxury, Open Golf Club is positioned among the cultivators of high-end golf experiences. With courses often located in picturesque and sought-after locations, they focus not only on the game, but also on the ambience and amenities that surround their golf destinations. Aimed at those seeking something more refined alongside their tee time, Open Golf Club is a testament to golf's more opulent side.
• Deauville Saint Gatien Golf Club: an independent pillar of the Normandy region
• Amidst these chains, Deauville Saint Gatien Golf Club is a proudly independent entity, distinguished by its rich history and regional charm. Located in the heart of Normandy, this golf club invites players not only to enjoy the game, but also to immerse themselves in the spirit of the region, making it an exceptional place to play.

Inforamtion

• Number of pages : 30 pages
• Format : Digital and PDF versions
• Last update : 15/02/2024

Summary and extracts

List of charts

• Breakdown of the 1.5 billion in sales generated by the golf economy
• Trends in the size of the French sports facility management market
• Trends in the size of the French golf market
• Members by gender
• Members by age and gender
• Distribution of licensees by gender and ranking
• Breakdown of members by type of membership
• Existing golf courses by type of management
• Existing golf courses by size
• Licensees by regional league
• New structures created by this type
• Average sales by structure size
• Breakdown of golf course sales by type of structure
• Sales and average operating income by operating mode
• Breakdown of sales by operating mode
• Number of golf licenses issued each year
• Distribution of licensees by order type
• Breakdown of new licenses by club type
• Trends in the size of the global golf equipment market
• Growth in the size of the U.S. golf course market
• Breakdown of the 90 million annual golfers
• 36,000 golf courses worldwide
• Jobs in the golf industry
• Breakdown of clubs by number of employees
• Expenses of a golfing tourist
• Countries of origin of international golf tourists
• Average length of international golf stays by nationality
• Evolution of interest in "Golf" research