Content of the study

Available languages


1.1 Market definition

A sports article can be defined as equipment used to practice a sport . It can be clothing (shoes, jersey, etc.), equipment (tennis rackets, football, handball, etc.) or even machines, particularly those used for weight training (rowing machines or mats for example) Talking about the market means talking about two aspects, manufacturing and distribution .

Care must be taken to distinguish between sports goods and sports equipment, the latter designating a facility or construction that allows the practice of one or more sports

Nevertheless, the sportswear ...a type of clothing whose style was thought up in the United States, can be considered as sporting goods Although this is more of a clothing trend than real items developed for sports practice. This study will therefore focus as much on sportswear for the practice of sports as on sportswear for the practice of sport sportswear .

In a market once made up of small family businesses, the last few decades have definitively changed the established order. Production is no longer the same, transformed by technological innovations and globalisation; and large companies, such as Decathlon and Intersport, have taken over the distribution of sports goods. In addition, more and more startups are trying to succeed in a high-potential market.

The Covid-19 crisis has had a double-edged impact on the sporting goods market, causing both a drop in sales but also a revival of interest in sport in France






To keep reading, buy the full research

What is in this market study?

  • What are the figures on the size and growth of the market?
  • What is driving the growth of the market and its evolution?
  • What are the latest trends in this market?
  • What is the positioning of companies in the value chain?
  • How do companies in the market differ from each other?
  • Access company mapping and profiles.
  • Data from several dozen databases

  • This market study is available online and in pdf format (30 p.)
  • Consult an example PDF or online
Buy this market study 89€

Availability within 1 business day

Buy a pack and get an immediate discount

Pack 5 études (-15%) - France


  • 5 études au prix de 75,6€HT par étude à choisir parmi nos 800 titres sur le catalogue France pendant 12 mois
  • Conservez -15% sur les études supplémentaires achetées
  • Choisissez le remboursement des crédits non consommés au terme des 12 mois (durée du pack)

Consultez les conditions du pack et de remboursement des crédits non consommés.

Inclus dans ce pack: This study (The sports distribution market - France) + 4 other studies of your choice

Buy the 5 Study Pack 378€


Analysts 1 sector analyzed
in 40 pages


  • Top Universities
  • Expert opinion


  • Databases
  • Press
  • Company reports


  • Continuously updated
  • Permanent watch


  • Synthetic structure
  • Standardized charts

Reviews (2)

The sports distribution market - France

Publicado en 19/09/2021 by Geoffroy Boucheteil

Interesting remarks on the impact of digitalization, major sporting events and consumer behaviors on market growth. The classification of the various distribution players allows us to see more clearly the various distribution channels

Businesscoot Response:

Hello Geoffroy, Thank you for your feedback and we are delighted that this study has given you a good overview of the market.

The sports distribution market - France

Publicado en 17/02/2021 by Pascal MONTALI

I congratulate the Businesscoot team for offering everyone accessible, useful and exploitable market research to lay the "foundations" of a strategy for setting up and/or developing a company, a brand, a product... without being drowned by data!

Businesscoot Response:

Hello Pascal, Thank you for your feedback.