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MARKET OVERVIEW

1.1 Presentation and definition of the market

Hunting is an essentially rural activity in France and is practiced by people over 40 years old on average. It is difficult to transmit this practice to the youngest populations as it is legally necessary to pass an official permit for buy a shotgun and practice hunting in France.

The shotgun is a long barrel firearm It has a smooth core and is composed of a shoulder stock whose use is almost essentially intended for the practice of hunting small and large game. To a lesser extent, these weapons are used for sporting purposes, in particular the use related to ball-trap . Different types of shotguns can be distinguished on the market according to the type of gun core (smoothbore or rifled barrel) and according to their mechanism.

The smoothbore barrel is the historic shotgun barrel used to fire jiggerheads (multiple projectiles placed in the same ammunition) while the rifled bore barrel is less frequently considered a hunting rifle as it allows a single bullet ammunition shot with increased accuracy and greater range The rifled barrel is popular in areas where the use of the hunting rifle is forbidden (this is for example the case of sports where guns are used).

This study deals with these weapons, their use in hunting, the main players and distributors in this market in France, as well as the trends that may influence it.

The market for hunting rifles and shotguns is mainly an import market in France, despite some jewels in the express rifle sector such as Vernon Carrey and Chapuis

In France, the number of hunters is declining over time, but this trend is offset by a growing average basket of purchases per hunter, which reduces the decline in the market. In addition, the drop in the price of the national hunting permit in 2018 from 400 to 200 euros should give a new impetus to the arms market, and examination application rates have been rising sharply since this measure was taken.

The regulations on this market are rigidly (hunting licence required to buy a rifle and controlled sale), however, the growth of informal sale of hunting rifles and the fact that a minority of hunters in France have a licence is undermining the professionalization of this market. This study will deal only with official data on the acquisition and possession of hunting firearms

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE PLAYERS

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chargé d'études économiques, Xerfi

Hugo Schott

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Associate Consultant

Mathieu Luinaud

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PhD Industrial transformations

Robin Charbonnier

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Analyst

Pierre Doussau

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President Ross Alumni Club France

Arnaud Walter

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Consultant

Pierrick Cudonnec

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Project Finance Analyst, Consulting

Maelle Vitry

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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EDHEC

Imane Essadiq

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Vincent Defrenet

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Eva-Garance Tison

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Market Research Analyst

Michela Grimaldi

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Azelie Prigent

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Cantiane Gueguen

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Consultant

Jules Decour

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Alexia Vacheron

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Emil Ohlsson

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Anna Oeser

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Gabriel Salvitti

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