Summary of our market study

The global market for recreational fishing equipment is growing steadily and is expected to reach $16.11 million by 2027, with a compound annual growth rate (CAGR) of 4% from 2021 to 2027. Despite a decline in fishing participation in industrialized countries due to factors such as urbanization, aging populations and economic challenges, the market continues to be driven by new structures and the development of eco-responsible fishing practices.

Analysis of the global leisure fishing equipment market: trends, prospects and ecological impacts.

Europe remains an important market, with key contributions from the UK, France and Norway. France, in particular, estimates the size of its leisure fishing market at around 2.3 billion euros. Recreational anglers spend in particular on equipment and boats, with additional expenditure on insurance and maintenance. The market is supported by some 4,000 associations in France, which manage vast stretches of shoreline. Freshwater fishing is subject to licensing and regulations designed to preserve the aquatic ecosystem and species populations.

Overall, the market is characterized by eco-conscious growth, increased spending on fishing equipment and boats, and regulatory efforts to ensure sustainable fishing practices. The recreational fishing market in France experienced moderate growth, capitalizing on the country's abundant marine and freshwater environments.

With a wide range of equipment and services from fishing tackle to accommodation and boats, the sector has attracted a diverse customer base. France plays an important role, with statistics indicating a solid base of enthusiasts devoted to this leisure activity. The country boasts between 15 and 25 fishing resorts, over 1,000 accommodations suitable for leisure fishing and around 1,300 stores selling fishing-related goods.

In addition, the social aspect is emphasized by some 3,900 local fishing associations (AAPPMA), which focus on community involvement and environmental stewardship. The fish most frequently targeted by recreational anglers are mackerel, sea bass and bream, reflecting the wide variety of aquatic habitats available. Unfortunately, overexploitation of certain species is a pressing problem, which has led to an increase in eco-responsible fishing practices, such as catch-and-release, to minimize negative ecological impacts.

Looking at the demographic and behavioral patterns of the recreational angler, we find that annual spending on gear and equipment amounts to some72 euros on average, but this can increase significantly for dedicated or exclusive anglers. However, fishing boat owners incur high additional costs for maintenance and associated activities, with an average annual expenditure of over 1,000 euros.

Key players in the French leisure fishing market:

Overall, the French leisure fishing market embodies a blend of passion for nature, concern for sustainability and a penchant for outdoor activities. The sector continues to evolve, adapting to socio-economic changes and environmental challenges, while engaging hundreds of thousands of people every year.

The leisure fishing sector boasts a large number of companies whose products and activities have significantly shaped this market. Below are some of the notable entities that stand out within the fishing community, based on their contributions and specializations.

  • Rapala VMC Corporation:

This company has established itself as a world leader in the manufacture and distribution of fishing lures and related accessories. Its name has become synonymous with fishing tackle, largely due to its innovation in the manufacture of larger-than-life lures that attract a wide range of fish species. Rapala VMC's market presence is marked by strong brand recognition and a reputation for quality.

  • Fonderie Lemer:

Specializing in lead products, the Lemer foundry produces a wide range of fishing sinkers and weights. Its expertise lies in molding lead into different shapes and sizes to suit different fishing techniques and environments. These essential accessories play a crucial role in ensuring that baits and lures are cast accurately and reach the desired depths for successful angling.

  • Daiwa Corporation:

Daiwa is a brand revered by anglers worldwide, offering high-performance reels and rods. Continuous innovation and a commitment to sustainability have made Daiwa products a preferred choice for both amateur and professional anglers. The company's extensive product range underlines its commitment to enhancing the fishing experience through advanced technology and design.

  • Fédération du Finistère pour la Pêche et la Protection du Milieu Aquatique (FPPMA):

This departmental federation represents a collective of local fishing associations known as AAPPMAs, who work together to manage fisheries, enforce regulations and protect aquatic habitats. The efforts of these organizations are essential to maintaining fishing activities by ensuring responsible management of aquatic resources in their respective regions.

  • Pescalis Nature and Fishing Center:

A notable destination for recreational anglers, Pescalis offers a complete fishing experience with a mix of accommodations, workshops and courses designed to meet the needs of newcomers and seasoned anglers alike. The center has played a key role in the development of fishing tourism, making fishing vacations an attractive niche for those looking to combine leisure with their passion for fishing.

These players testify to the diversity and dynamism of the leisure fishing market. From manufacturing to conservation efforts, and from fishing education to tourism-oriented fishing experiences, each player plays a specicific role, ultimately contributing to the vitality and sustainability of recreational fishing as a popular outdoor activity.

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Summary and extracts

1 Market overview

1.1 Definition and scope of the study

Recreational fishing is an activity that is practised outdoors, on the shore, on the sea, or inland on open waters, such as lakes or rivers. It is an activity quite distinct from commercial fishing, since it is practised only by individuals who are forbidden to resell their catch, and refers to the practice for sporting or recreational reasons.

The recreational fishing market therefore refers to the equipment and services that enable the practice of non-commercial fishing and therefore includes fishing equipment, fishing licences, guides, transport, accommodation and the boats that make fishing possible.

France is one of the main markets for recreational fishing in Europe, benefiting from an important maritime interface in the North, West and South of the country, coupled with numerous freshwater aquatic areas. The moderate growth of the market reflects the interest of the French in this activity, which combines sporting and technical requirements with the proximity of nature.

The last few years have been marked by the development of new structures (Station Pêche, Parcours Pêche...), which are supposed to facilitate access to new amateurs, whose expenses support various sectors (fishing equipment, catering, fishing clothes...).

One of the major challenges of the sector remains the pressure on fish resources caused by the overexploitation of certain species, which encourages the development of more eco-responsible leisure fishing.

List of charts presented in this market study

  • Volume of fish from recreational fisheries, by species
  • Evolution du chiffre d'affaires des équipements de pêche récréative
  • Evolution du chiffre d'affaires européen de la pêche récréative
  • Recreational fishing market
  • Main species caught by recreational anglers when fishing at sea
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Latest news

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Pacific Pêche acquires and relaunches the Rive brand (well known to anglers) - 16/02/2023
  • AFL Pêche Group, parent company of the Pacific Pêche network taken over by Agathe Boidin in 2020, pursues its development strategy
  • Pacific Pêche 250 employees, 17% of sales on the Internet, €39.2 million in sales by 2022
  • Acquisition of Rive, a French brand of cutting and feeder fishing tackle, 2,000 references and sales in 2019 of €4.5 million, which will have halved by 2022
  • Rive is a benchmark brand positioned at the top end of the market.

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Rapala VMC
Fonderie Lemer
Daiwa France
Fédération de pêche et de protection du milieu aquatique du Finistère
Pacific Pêche
Viellard Migeon groupe- Rapala Lisi

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