Detailed content of our market study


  • Number of pages : ~ 40 pages
  • Format : Digital and PDF versions
  • Last update :
Update Details

Summary and extracts

1 Market overview

1.1 Definition and scope of the study

Hunting is the pursuit of animals with the aim of capturing, killing or eating them. When hunting is subject to regulation, the practice of hunting outside its legal framework is called poaching. Destruction operations are subject to the right of destruction, which differs in part from the right to hunt. Cynégétique is the art of hunting.

The global hunting, fishing and trapping market is expected to grow at a sustained rate of 6.2% a year between 2020 and 2027. The United States is the largest national market, accounting for almost 30% of total market sales.

In France, for the 2022-2023 season, the number of validated hunting licenses totaled 963,571, a figure that has been declining for the past ten years.

The main players in the hunting market are rifle manufacturers such as France's Chapuis Armes and Verney Carron, Russia's Kalashnikov and Italy's Benelli and Beretta, hunting equipment manufacturers such as Decathlon, Jumfil and Club Interchasse, distributors such as Terres & Eaux and game breeders such as Gibovendée.

For several years now, hunting has been strongly contested, with a majority of French people opposed to it, and public opinion becoming more sensitive to animal suffering. However, the hunting market still has certain development prospects. One potential driver is market value: while hunters are becoming fewer in number, they tend to spend more on their hobby. The second potential driver is the development of hunting among women, who in 2023 will account for just 3.3% of all hunters.

1.2 Global market

At both global and European level, data on the hunting sector is patchy and dated. However, we do know that the United States, with its relatively flexible gun-licensing laws in most states, is a major player in this sector. It therefore seems interesting to examine the evolution of the number of ...

1.3 A national market suffering from declining volumes

A good indicator of the size of the French hunting market is the number of hunting licenses validated each season:

Evolution of the number of hunting licenses France, ****-****, in millions of permits Source: ****

This has been falling steadily since its peak in ****. In ** years, the annual number of new hunters ...

1.4 France, a net importer of shotguns

The Harmonized Commodity Description and Coding System, or Harmonized System (***), is an international nomenclature developed by the world's customs organization to classify products traded internationally. Three different codes cover the shotgun sector:

******** - Shotguns and rifles for hunting or sporting purposes, smooth-bore (***) ******** - Shotguns and rifles for hunting or sporting ...

2 Demand analysis

2.1 Typical hunter profile


Hunters by gender France, ****, in Source: ****

The overwhelming majority of hunters are male, with women representing just *.*% of licensees in ****. However, this figure has been rising sharply over the past decade. In ****, women accounted for *.*% of licensees.


Breakdown of hunters by age France, ****, in Source: ****

**% of hunters are ...

2.2 Hunters' expenses

Hunter's personal expenses

Average expenditure by item France, ****, in Source: ****

The majority of expenditure is devoted to the purchase of a vehicle for hunting, which accounts for **% of total expenditure. Equipment is the second largest expenditure item at **%, followed by hunting access fees and territory maintenance at **%. Expenditure on transport, accommodation ...

2.3 Public opinion is generally anti-hunting

A large proportion of French people consider this activity to be problematic, particularly for safety reasons:

Do you personally feel safe walking in nature during hunting season? France, ****, in Source: ****

One of the reasons why the French are unfavorable to hunting stems from the sense of insecurity they feel when walking ...

2.4 Hunters' motivations

Hunters' primary motivation is the privileged contact with nature that this activity provides.

Hunters' main motivations France, ****, in Source: ****

Conviviality and contact with one's dog are the other two main motivations. But hunters also emphasize the benefits of eating their own game:

"What are your two main motivations for eating ...

3 Market structure

3.1 Hunting industry value chain

Source: ****

3.2 French hunting companies threatened by deindustrialization and foreign competition


The weakness of French shotgun exports (***) has been exacerbated over the past ** years by the closure of the famous Manufacture Française d'Armes et de Cycles de Saint-Etienne, better known as Manufrance, whose famous "Robust" shotgun has delighted generations of hunters. The shotgun market was fueled by demand from a ...

3.3 Hunting: a major revenue generator for local communities

The French hunting industry generates annual sales of *.* billion euros, contributing *.* billion euros in added value to the national economy (***). [***]

Hunting sales by region (***)

Source: ****

Share of hunting in regional GDP (***)

Source: ****

A comparison of the above maps is rich in lessons. While the regions in which the hunting market generates ...

4 Offer analysis

4.1 Hunting typologies

Types of hunting

Free-range hunting: the hunter is often alone or with two guns, sometimes accompanied by a tracker, but above all with his dog Hunting with hounds: this hunting method is mainly used for battues with trackers. It accounts for most of the roe deer and wild boar hunted in ...

4.2 A market in constant innovation

Although the hunting market has a rather traditional image, it is not immune to innovation. This mainly concerns hunting weapons, where numerous technological advances are made every year.

The high-end segment is, quite logically, the one where innovation is most prevalent. In particular, hunting optics are constantly being improved, with ever ...

5 Regulations

5.1 A strictly regulated market

Hunting opening and closing dates

Hunting season opens by ministerial decree, from the *st Sunday in September to the *th Sunday in September, depending on the department.

Hunting closes on the last day of February.

Hunting hours

As the notion of day is vague, the law specifies that the day begins ...

5.2 Hunting permits

The vast majority of French hunters hold departmental licenses (***). National and temporary licenses account for only **% of the total. The national license authorizes the holder to hunt in the various regions of France, while the departmental license limits hunting to the borders of the department in question. Finally, the temporary license ...

6 Positioning the players

6.1 Segmentation of the hunting industry in France

  • Beretta
  • Kalashnikov Concern (Baïkal)
  • Benelli Armi
  • Chapuis Armes
  • Verney Carron (Cybergun groupe)
  • Jumfil
  • CI LVC Club Interchasse
  • Gibovendée
  • Le-Chasseur
  • Chasseur Français
  • Armurerie du Moulin
  • Armurerie Auxerre
  • Armurerie Loisir (SD Equipements)
  • Chasse Market
  • Chasse Nature Passion
  • Hourvari
  • Naturabuy
  • Solognac
  • Rivolier

List of charts presented in this market study

  • Number of hunting licenses issued
  • Number of hunting licenses issued
  • Balance of trade in hunting rifles and shotguns
  • Shotgun imports
  • Shotgun exports
Show more Hide

All our studies are available online in PDF format

Take a look at an example of our research on another market!

Do you have a question about this study?   +44 238 097 0676

Latest news

Verney-Carron rifles to equip Ukrainian army - 21/11/2023
  • 10.000 assault rifles, 2,000 sniper rifles and 400 grenade launchers to be delivered to Ukraine
  • The contract for this order is valued at 36 million euros
  • The Verney-Carron arms factory employs around 120 people
  • Sales at the Verney-Carron factory total 5.3 million euros
  • Production capacity increased to 30,000 assault rifles per year
  • The Cybergun Group, which owns Verney-Carron, has sales of 43 million euros
  • The Cybergun Group employs a total of 350 people at six manufacturing sites in France.
Rivolier strengthens its position in pet accessories - 04/09/2023
  • Groupe Rivolier entered the dog and cat accessories market in 2016 with the acquisition of Brandy.
  • It recently acquired Compagnie des Pet Food, a 40-employee SME generating 10 million euros in sales.
  • Compagnie des Pet Foods products are available in 2,500 points of sale in France and Europe.
  • Sales of pet accessories now account for 25 million euros of the 125 million euros in sales that the 270-employee group aims to achieve this year.
  • The group has enriched its offering through acquisitions, including Saint-Etienne-based Januel and Stagunt in 2019, and a stake in cartridge manufacturer Jocker two years later.
  • 60% of Rivolier's sales come from its nature division.
  • The security and defense market accounts for 40% of the Group's sales.
Hunting: a rural passion. - 20/05/2023
  • Publication date of promotional video: March 2023
  • Types of jobs featured in the video: winegrower, market gardener, oyster farmer
  • Work environments featured: greenhouse cultivation, vineyards, shellfish farming
Rules for engaging hunting pens - 23/04/2023
  • Law no. 2023-54 of February 2, 2023 on limiting the enclosure of natural areas.
  • Maximum fence height limited to 1.20 m.
  • Fences must be installed 30 cm above ground level.
  • Existing fences must be brought into compliance by January 1, 2027.
  • Penalty for infringement: 3 years' imprisonment and a maximum fine of €150,000.
Registration of 40,000 icaunais on the new SIARM - 05/02/2022
  • Approximately 40,000 gun owners in the Yonne département and 176,000 in the Bourgogne Franche-Comté region.
  • Approximately 81,000 weapons held in the Yonne and 458,000 in the Bourgogne Franche-Comté region.
  • A quarter of gun owners in Yonne are hunters.
  • The new "Weapons Information System" (SIA) will replace the old Agrippa application, created in 2007.
  • The deadline for creating a personal holder account in the SIA is June 30, 2023.
  • The AIS will ensure real-time traceability of category A, B and C firearms.
  • Category D weapons are not covered by the AIS.
  • The AIS will automatically generate the European firearms registration card, saving time for prefectures, which used to issue an average of 25,000 cards a year.
  • The players concerned by the AIS in France include: a. Five million user-holders of firearms b. 2,500 professionals (manufacturers, importers, gunsmiths) c. 400 prefecture officials d. Four federations (hunting, shooting, ball-trap, ski-biathlon) e. Police and gendarmerie services
  • there are 18 gunsmiths in the Yonne département.

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Kalashnikov Concern (Baïkal)
Benelli Armi
Chapuis Armes
Verney Carron (Cybergun groupe)
CI LVC Club Interchasse
Chasseur Français
Armurerie du Moulin
Armurerie Auxerre

Choosing this study means :

Access to more than 35 hours of work

Our studies are the result of over 35 hours of research and analysis. Using our studies allows you to devote more time and added value to your projects.

Benefit from 6 years' experience and over 1,500 industry reports already produced

Our expertise enables us to produce comprehensive studies in all sectors, including niche and emerging markets.

Our know-how and methodology enable us to produce reports that offer unique value for money.

Access to several thousand articles and paid-for data

Businesscoot has access to all the paid economic press as well as exclusive databases to carry out its market research (over 30,000 articles and private sources).

To enhance our research, our analysts also use web indicators (semrush, trends, etc.) to identify market trends and company strategies. (Consult our paying sources)

Guaranteed support after your purchase

A team dedicated to after-sales service, to guarantee you a high level of satisfaction. +44 238 097 0676

A digital format designed for our users

Not only do you have access to a PDF, but also to a digital version designed for our customers. This version gives you access to sources, data in Excel format and graphics. The content of the study can therefore be easily retrieved and adapted for your specific needs.

Our offers :

the hunting market | France

99 €
  • What are the figures on the size and growth of the market?
  • What is driving the growth of the market and its evolution?
  • What is the positioning of companies in the value chain?
  • Data from several dozen databases

Pack 5 études (-15%) France

75.6 € / study
378 € instead of 445 € -15%
  • 5 études au prix de 75,6€HT par étude à choisir parmi nos 800 titres sur le catalogue France pendant 12 mois
  • Conservez -15% sur les études supplémentaires achetées
  • Choisissez le remboursement des crédits non consommés au terme des 12 mois (durée du pack)

Consultez les conditions du pack et de remboursement des crédits non consommés.


Our customer references

They have consulted our studies Discover the opinions (+500)

Malcolm Vincent
Linkedin logo

Malcolm Vincent

Astoria Finance

Gregoire de Castelnau
Linkedin logo

Gregoire de Castelnau

Stags Participations

Timothé Huignard
Linkedin logo

Timothé Huignard


Paul-Alexis Kebabtchieff
Linkedin logo

Paul-Alexis Kebabtchieff


Aymeric Granet
Linkedin logo

Aymeric Granet

Publicis Consultant

interviews & case studies All interviews and case studies (45)

La pépite Interview

BFM Business

Paul-Alexis Kebabtchieff

Boston Consulting Group

Marie Guibart

Kea Partners

Elaine, Durand

Crédit Agricole, Information & Veille

Philippe Dilasser

Initiative & Finance

Anne Baudry


Amaury Wernert

Kroll (Duff & Phelps)

Smart Leaders Interview


Do you have a question ?
Our team is at your disposal at   +44 238 097 0676