French market
The sports coaching market in France
Coaching involves personalized support aimed at helping the client achieve a goal. Coaches are available in a variety of fields, including personal development, professional development and sport. In the latter case, the coach generally works in a gym or at home, whether as a salaried employee or self-employed.
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Coaching involves personalized support aimed at helping the client achieve a goal. Coaches are available in a variety of fields, including personal development, professional development and sport. In the latter case, the coach generally works in a gym or at home, whether as a salaried employee or self-employed.
A sports coach can work not only as a self-employed entrepreneur, but also in gyms, associations, professional sports clubs and even health establishments such as EHPAD. This study also looks at the role of gyms and sports clubs. Fitness plays an important role here, as sports coaching, as it is perceived today, consists of helping customers to get back into shape through the implementation of adapted exercises.
The European sports coaching market is booming, with growth set to reach 3% in 2019. Markets are strongest in this part of the world, as well as in North America and Oceania, due to relatively high per capita incomes and greater awareness of the link between health and sporting activity. The French market is also on a positive trend, with growth of 1% in 2019.
As the sports market was hugely impacted by the Covid period, it is difficult to draw up a recent assessment, as post-Covid data are not available. We do know, however, that the market experienced a real brake during this period and suffered heavy economic losses. There is, however, reason for hope, thanks to the growing awareness among many French people of the importance of maintaining their bodies physically. This trend will enable the market to cope with greater demand than before the Covid period.
With the emergence of new coaching applications, performance measurement technologies and new methods of sports education, the sports coaching profession is going digital and evolving towards more personalized offers.
This study focuses on the sports coaching market in general, with a marginal focus on the online sports coaching market. However, a specific Businesscoot study on this market segment is available here.
The main players on the market are matchmaking platforms such as TrainMe or ABC Coaching Sportif, remote coaching applications such as FizzUp or Freeletics, and gyms such as Basic Fit or Neoness.
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