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MARKET OVERVIEW

1.1 Introduction and market definition

Coaching consists of personalised support aimed at helping the client achieve a goal . There are coaches in different fields such as personal and professional development or sport. In the latter case, the coach usually works in the following areas fitness room or home-based whether he is an employee or self-employed

If the sports coaching market is for the moment difficult to estimate globally (sports coaching networks are generally local or national), it can be noted that the market is concentrated in regions of the world where per capita income is the highest, such as Western Europe, North America and Oceania. It is also in these regions that the the link between health and the practice of a sport activity is subject to greater awareness.

A sports coach can work not only as a self-entrepreneur but also within sports halls, associations, professional sports clubs and even within health establishments such as Hospices. Thus, this study also looks at the place of sports halls and sports clubs. Fitness plays an important role here because sports coaching, as it is perceived today, consists in following a clientele in the framework of their fitness through the implementation of adapted exercises.

Following the emergence of new coaching applications of performance measurement technologies and new forms of education to the practice of sports, the profession of sports coach is evolving towards more personalised offers.

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