MARKET OVERVIEW
1.1 Definition and scope of the study
The dance is both a sport, an art and a hobby which consists of performing a sequence of ordered movements with one's body, most often accompanied by a musical background. This study focuses on the dance course market in France .
Various types of dances exist in France and are grouped into different segments
- The artistic dance (hiphop, contemporary dance, jazz dance, modern dance, classical dance)
- The sport dance (Latin dances, the 10 dances, etc.)
- The rock dance (acrobatic rock, boogie woogie, lindy hop, etc.)
- The country dancing (couple and line)
- The leisure and social dances (Argentinean tango, salsa, world dances)
- The pole dance
Dance is generally taught in dance schools, but also by tutors in institutions such as Houses of Youth and Culture in France s, of the sports centres or by private coaches .
Dance has become increasingly popular over the past decade, with a doubling the number of redundancies between 2008 and 2019 The Covid-19 crisis has nevertheless largely affected the activity since most dance halls had to close for a large part of the year 2020, which may have benefited the growth of online and offline dance classes.
1.2 The French dance course market
The difficulty of the market is that there is a wide range of dance courses on offer in France, and that the practice of dance does not mean that one takes classes
In France, for example, there are approximately :
** million regular or occasional practitioners (***) Approximately *.** million regular practitioners (***) Nearly * million ...
1.3 Summary of market determinants
The table below summarizes the main determinants of dance market activity; the evolution given for each factor is an assessment of the impact (***) in the coming years on the market under consideration.
DEMAND ANALYSIS
2.1 The practice of dance in France
According to a study BVA of ****, dance appears as the france's eighth favourite sport **% of French people cite dance as one of their favorite sports and this proportion reaches **% for women (***)
According to a study Odoxa conducted in January **** with *,*** people over ** years of age, **% of French people practice dance . Which ...
2.2 Profile of the French Dance Federation licensees: number, age and gender
The number of licences issued in **** increased by *% compared to **** . There are therefore **,*** licences issued by the FFD in Metropolitan France, and **,*** all-inclusive (***)
In ****, there were half as many: about **,*** according to L'Express .
Number of licenses granted by the French Dance Federation Metropolitan France, **** - ****, in thousands of licenses Source: ****
The ...
2.3 Where do you find the most licensees in France?
The map below shows the distribution of dance licenses granted in France in ****: overall, dance is more practiced in the southern half of the country
Geographical distribution of dance licences issued
Metropolitan France, ****, in number of licenses
Source: ****
However, this distribution must also take into account the population of these regions ...
2.4 What are the reasons for practicing dance?
Example of reasons for dancing : [***]
The practice of dance is less handed down from generation to generation which explains the rise of dance clubs in France In this virtual age, the dances that establish an physical closeness - such as the Argentinean tango or couple dances for example - are also ...
2.5 Focus on two demand trends
*/ The country dancing has been a great success in France in recent years: there have been no less than * million practitioners in **** - especially in the popular categories. Indeed, the percentage of people practising in this category is *.* times higher in popular categories than the wealthiest. These dances are particularly practised ...
MARKET STRUCTURE
3.1 Segmentation and stakeholder dynamics
In France, there are **,*** dance schools according to Francebleu in ****, of which *,*** are affiliated to the FFD, i.e. about *% of the schools There are different types of structures teaching dance. Depending on the dancer's objectives, they offer varying requirements and levels of instruction.
On the one hand, there is a ...
3.2 Dance clubs affiliated to the FFD
L' INJEP lists the number of clubs affiliated to the French Dance Federation: on en on *,*** in **** in France, i.e. **% less than in ****
Number of clubs affiliated to the FFD France, ****, by number of clubs Source: ****
The map below shows the distribution of clubs in France by region, with a ...
3.3 Dance classes in the fitness room
The dance market - fitness
There are more than *,*** fitness clubs in France in **** with Blue Orange, Keep Cool and Basic-Fit as leaders
The average price for a hall membership is ** € per month, but dance classes can be offered as an option.
The main courses offered are Freestyle, Latino, Collective, Zumba ...
ANALYSIS OF THE OFFER
4.1 Typology of dance centres in France and associated prizes
According to Superprof Magazine s, the prices of dance classes differ according to the establishment in which the course is given The associations dance classes are generally of a lower level and are intended for a beginner audience, the rates are therefore more affordable The courses in accredited or non-accredited dance ...
4.2 The different types of dance in France
According to the French Dance Federation there are different types of dance (***) - almost all types of dance are available in dance classes
Artistic dance : ballet, contemporary dance, jazz. Since ****, the Dance Education Act has regulated classical, contemporary and jazz dance, requiring teachers to hold a state diploma.
Country dances : leisurely ...
4.3 The emergence of digital coaches and mobile applications
The technological change have resulted in an explosion of gadgets associated with fitness and dance (***), equipped with GPS chips to track distances more accurately. These digital advances allow customers to monitor their heart rate their arterial pressure and the number of calories lost .
In addition, according to Thot Cursus s, the ...
REGULATION
5.1 Schools and teachers are subject to certain rules
Dance teaching institutions must respect a certain number of rules, and the same applies to teachers, who are subject to professional qualification prerequisites. [***]
Rules concerning teachers
A dance education institution may only employ dance teachers with recognized qualifications or experience. To justify this, the teacher may have different diplomas:
A state ...
COMPANIES
6.1 Segmentation
- Ballet de l’Opéra National de Paris
- Conservatoire National Supérieur de Danse de Paris
- Ballet National de Marseille
- Centre Choréa Danse
- CCL (Carrefour Culture et Loisirs) Bihorel
- L’école du CCN (Centre Chorégraphique National)
- Ecole de Danse Cannes-Mougins Rosella Hightower
- Atelier Chorégraphique
- Le centre des arts vivants de Paris
- Zumba Fitness France
- Repetto
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