MARKET OVERVIEW
1.1 Definition and scope of the study
The dance is both a sport, an art and a hobby which consists of performing a sequence of ordered movements with one's body, most often accompanied by a musical background. This study focuses on the dance course market in France .
Various types of dances exist in France and are grouped into different segments
- The artistic dance (hiphop, contemporary dance, jazz dance, modern dance, classical dance)
- The sport dance (Latin dances, the 10 dances, etc.)
- The rock dance (acrobatic rock, boogie woogie, lindy hop, etc.)
- The country dancing (couple and line)
- The leisure and social dances (Argentinean tango, salsa, world dances)
- The pole dance
Dance is generally taught in dance schools, but also by tutors in institutions such as Houses of Youth and Culture in France s, of the sports centres or by private coaches .
Dance has become increasingly popular over the past decade, with a doubling the number of redundancies between 2008 and 2019 The Covid-19 crisis has nevertheless largely affected the activity since most dance halls had to close for a large part of the year 2020, which may have benefited the growth of online and offline dance classes.
DEMAND ANALYSIS
MARKET STRUCTURE
ANALYSIS OF THE OFFER
REGULATION
COMPANIES
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