Detailed content of our market study

Inforamtion

  • Number of pages : ~ 40 pages
  • Format : Digital and PDF versions
  • Last update :
Update Details

Summary and extracts

1 Market overview

1.1 Definition and scope of the study

Dance is considered a sport, an art and a hobby. It can be practised professionally or as an amateur, which of course greatly varies the training and lesson times involved. In France, there are currently around 11,000 professional dancers and 97,000 licensed dancers. In reality, there are many more dancers in France, since amateur dance lessons can be given à la carte, without prior license or registration.

Different types of dance exist in France and are grouped into different segments:

  • Artistic dance (hiphop, contemporary dance, jazz dance, modern dance, classical dance)
  • Sport dance (Latin dances, 10 dances, etc.)
  • Rock dance (acrobatic rock, boogie woogie, lindy hop, etc.)
  • Country dance (couple and line)
  • Leisure and social dances (Argentine tango, salsa, world dances)
  • Pole dancing

In this study, we will focus on dance schools, divided into two categories:

  • professional schools
  • amateur schools

The dance school market is highly fragmented, and there are many different structures for teaching dance, which we will describe in greater detail later in this study.

Dance is generally taught in dance schools, but also by private tutors in institutions such as the Maisons de la Jeunesse et de la Culture in France, gyms or private coaches.

Dance has enjoyed growing success over the last ten years, with the number of members doubling between 2008 and 2022 . However, the Covid-19 crisis has had a major impact on the industry, with most dance halls having to close for most of 2020, which may have led to a boom in online and outdoor dance classes. However, the impact of Covid was largely offset by the impressive increase in the number of dance licenses in 2022 (+39%), which continued to rise in 2023.

1.2 The French market for dance lessons

The difficulty of the market is that there's a wide range of dance classes on offer in France, and taking dance classes doesn't mean taking dance classes.

in France, for example, there are around :

around **,*** professional dancers in France(***) between *.* million and *.** million regular or occasional dancers in ****(***) Nearly ***** French Dance ...

2 Demand analysis

2.1 Dance practice in France

In December ****, the INJEP (***) published its annual sports barometer, providing valuable information on French sporting habits. In ****, **% of French people aged ** and over said they practiced a sport on a regular basis, and **% on an occasional basis. These figures have remained relatively stable over the years.

Year-round sports participation rate France, ...

2.2 Profile of French Dance Federation members: number, age and gender

While the number of licenses issued by the FFD (***) was rising steadily before ****, with *% growth between **** and ****, it has been severely impacted by the health crisis. As a result, the number of licenses issued by the FFD fell by almost **% between **** and ****, and has still not returned to its pre-crisis level. ...

2.3 Where do you find the most licensees in France?

The map below shows the distribution of dance licenses granted in mainland France in ****: overall, dance is more popular in the southern half of the country.

Source: ****

However, this distribution must also take into account the population of these regions (***), which gives an average rate of licenses per *,*** inhabitants. The table ...

2.4 Why dance?

An example of the reasons for taking up dance:[***]

The practice of dance is less passed down from generation to generation, which explains the boom in dance clubs in France in the age of the virtual, dances that create physical proximity - such as Argentine tango or couple dances, for example ...

2.5 Focus on demand trends

*/ Country dancing has enjoyed great success in France in recent years: no fewer than * million people have already practiced or are practicing this dance in clubs or associations in **** - particularly among the working classes. In fact, the number of dancers is *.* times higher in the working classes than in the ...

3 Market structure

3.1 Segmentation and player dynamics

According to Francebleu, there were **,*** dance schools in France in ****, including *,*** affiliated to the FFD, i.e. around *% of all schools. In ****, there were *,*** clubs or EPAs affiliated to the FFD. It was very difficult to find information on the number of private dance schools today. There are many different types ...

3.2 FFD-affiliated dance clubs

INJEP reports on the number of clubs affiliated to the French Dance Federation: there will be *,*** in **** in France, **% more than in **** .

Number of clubs affiliated to the FFD France, ****, in number of clubs Source: ****

The drop in the number of FFD-affiliated clubs observed in **** stems from a general decline in ...

3.3 The emergence of dance fitness and line dancing

The dance - fitness market:

There will be over *,*** fitness clubs in France by **** [***], with Orange Bleue, Keep Cool and Basic-Fit leading the way.

Source: ****

The average price of a gym membership is €** per month, but dance classes may be offered as an optional extra.

The main classes offered are freestyle, ...

4 Offer analysis

4.1 Typology of dance centers in France and associated prices

There are different categories of professional dance schools: CNSMDs (***): Paris and Lyon Écoles supérieures de danse sous statut associatif, under State control Other public establishments: Opéra national de Pairs dance school, CND (***) Regional (***), departmental, communal and inter-communal conservatories also provide basic training for future dance professionals. [***] Here are the ...

4.2 Different types of dance in France

According to the Fédération Française de Danse, there are several different types of dance (***) - virtually all of which are available in dance classes.

Artistic dance: ballet, contemporary and jazz. Since ****, the law on dance teaching has regulated ballet, contemporary and jazz, requiring teachers to hold a state ...

4.3 The emergence of digital coaches and mobile applications

Recent technological developments have spawned an explosion in fitness and dance gadgets(***), equipped with GPS chips for more precise distance tracking. These digital advances enable customers to monitor their heart rate, blood pressure and number of calories lost.

What's more, dance apps and video games are encouraging young people to take ...

5 Regulations

5.1 Schools and teachers are subject to certain rules

Dance teaching establishments must comply with a certain number of rules, as must their teachers, who must meet certain professional qualification requirements. [***]

Rules concerning teachers

A dance teaching establishment may only employ dance teachers with recognized qualifications or experience. To prove this, the teacher may hold various diplomas:

State diploma (***) Recognition ...

6 Companies

6.1 Segmentation

  • Ballet de l’Opéra National de Paris
  • Conservatoire National Supérieur de Danse de Paris
  • Ballet National de Marseille
  • Centre Choréa Danse
  • CCL (Carrefour Culture et Loisirs) Bihorel
  • L’école du CCN (Centre Chorégraphique National)
  • Ecole de Danse Cannes-Mougins Rosella Hightower
  • Atelier Chorégraphique
  • Le centre des arts vivants de Paris
  • Zumba Fitness France
  • Repetto

List of charts presented in this market study

  • Year-round sports participation rate
  • First and second reasons for practising sport
  • Household sports expenditure
  • Breakdown of male and female sports enthusiasts
  • Percentage of the population taking part in fitness and gymnastics activities
Show more Hide

All our studies are available online in PDF format

Take a look at an example of our research on another market!

Do you have a question about this study?   +44 238 097 0676

Latest news

Death of Jean-Marc Gaucher, head of the prestigious Repetto shoe brand - 13/05/2023
  • Famous dance shoe manufacturer Founded in 1947 by Rose Repetto
  • 700,000 pairs of ballerinas sold each year
  • 250 employees
  • 149 boutiques worldwide, including 36 in France
  • inaugurated in 2012, the Repetto Leather Trades Training School has trained over 600 apprentices in the various leather trades
  • Collaborations with fashion greats such as Issey Miyake, Yohji Yamamoto, Comme des Garçons and Karl Lagerfeld

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Ballet de l’Opéra National de Paris
Conservatoire National Supérieur de Danse de Paris
Ballet National de Marseille
Centre Choréa Danse
CCL (Carrefour Culture et Loisirs) Bihorel
L’école du CCN (Centre Chorégraphique National)
Ecole de Danse Cannes-Mougins Rosella Hightower
Atelier Chorégraphique
Le centre des arts vivants de Paris
Zumba Fitness France
Repetto

Choosing this study means :

Access to more than 35 hours of work

Our studies are the result of over 35 hours of research and analysis. Using our studies allows you to devote more time and added value to your projects.

Benefit from 6 years' experience and over 1,500 industry reports already produced

Our expertise enables us to produce comprehensive studies in all sectors, including niche and emerging markets.

Our know-how and methodology enable us to produce reports that offer unique value for money.

Access to several thousand articles and paid-for data

Businesscoot has access to all the paid economic press as well as exclusive databases to carry out its market research (over 30,000 articles and private sources).

To enhance our research, our analysts also use web indicators (semrush, trends, etc.) to identify market trends and company strategies. (Consult our paying sources)

Guaranteed support after your purchase

A team dedicated to after-sales service, to guarantee you a high level of satisfaction. +44 238 097 0676

A digital format designed for our users

Not only do you have access to a PDF, but also to a digital version designed for our customers. This version gives you access to sources, data in Excel format and graphics. The content of the study can therefore be easily retrieved and adapted for your specific needs.

Our offers :

the dance school market | France

99 €
  • What are the figures on the size and growth of the market?
  • What is driving the growth of the market and its evolution?
  • What is the positioning of companies in the value chain?
  • Data from several dozen databases

Pack 5 études (-15%) France

75.6 € / study
378 € instead of 445 € -15%
  • 5 études au prix de 75,6€HT par étude à choisir parmi nos 800 titres sur le catalogue France pendant 12 mois
  • Conservez -15% sur les études supplémentaires achetées
  • Choisissez le remboursement des crédits non consommés au terme des 12 mois (durée du pack)

Consultez les conditions du pack et de remboursement des crédits non consommés.

Updates

Our customer references

They have consulted our studies Discover the opinions (+500)

Malcolm Vincent
Linkedin logo

Malcolm Vincent

Astoria Finance

Gregoire de Castelnau
Linkedin logo

Gregoire de Castelnau

Stags Participations

Timothé Huignard
Linkedin logo

Timothé Huignard

PWC

Paul-Alexis Kebabtchieff
Linkedin logo

Paul-Alexis Kebabtchieff

BCG

Aymeric Granet
Linkedin logo

Aymeric Granet

Publicis Consultant

interviews & case studies All interviews and case studies (45)

La pépite Interview

BFM Business

Paul-Alexis Kebabtchieff

Boston Consulting Group

Marie Guibart

Kea Partners

Elaine, Durand

Crédit Agricole, Information & Veille

Philippe Dilasser

Initiative & Finance

Anne Baudry

Metro

Amaury Wernert

Kroll (Duff & Phelps)

Smart Leaders Interview

B-Smart

Do you have a question ?
Our team is at your disposal at   +44 238 097 0676