Summary of our market study

The dance market is part of the French health and fitness sector, estimated at around 500 million euros.

The French market for dance lessons has grown in popularity, with various forms such as artistic, sports, rock, country, leisure, social and pole dancing, mainly taught in dance schools and by tutors. Despite the impact of the COVID-19 pandemic on the sector in 2020, the market has shifted towards online and distance dance courses.

In 2020, dance will be the eighth favorite sport of the French, with 17% of the population practicing this activity, i.e. some 11 million people, with a more marked preference among women. The Fédération Française de Danse (FFD) recorded a 5% increase in the number of members, to a total of 84,872 in metropolitan France...

Dance classes are offered in a variety of settings, with prices varying according to location and type of dance, while technological advances such as fitness apps and gadgets have further popularized dance.

The dance market is part of France's health and fitness sector, estimated at around 500 million euros.

The sector is influenced by the media, digital tools, a wide range of offerings, and social factors such as stress relief and cultural expression, with country dancing and dance-fitness such as Zumba being notable trends.

Emerging dance trends and market dynamics in France

France has seen a growing enthusiasm for dance over the past decade, with the number of people practicing the activity doubling to almost 11 million, either occasionally or regularly. Of these, around 3.25 million are considered regular dancers, while almost 2 million are enrolled in dance classes.

The French Dance Federation (FFD) issued over 88,000 licenses, twice as many as in 2008 (around 40,000). Country dancing in particular is enjoying remarkable success, with around 4 million dancers, the majority of whom are in working-class or middle-income socio-economic categories.

It is estimated that 22% of the world's 18.5 million fitness enthusiasts, or around 4 million people, take part in dance-related activities. Fitness and dance studios generally offer salsa and zumba classes.

Although dance is more widespread in the southern half of France, all regions report active participation in this activity.

There are many reasons for taking up dance; in addition to the physical aspect, it plays an important role in cultural expression, social interaction, stress relief, therapeutic benefits and improved body image. TV shows like "Dancing with the Stars" and video games like "Just Dance" have influenced young people, fuelling dance culture in France.

This shift is driving innovation in the market, with digital trainers and mobile apps.

The dance market in France is showing flourishing trends both in terms of demand and diversification of offerings. The interplay between media influence, fitness integration, accessibility and cultural significance makes dance an expanding segment that appeals to a wide range of participants across the country.

Key players in the French dance instruction market

  • Le Ballet de l'Opéra national de Paris: A beacon of classical dance, the Paris Opera Ballet is a prestigious institution not only in France, but worldwide. It also plays an important role in training the next generation of ballet dancers.
  • Conservatoire national supérieur de danse de Paris: This renowned conservatory offers a rigorous program for dancers striving for professional excellence. It paves the way for graduates to secure positions with renowned dance companies and on stages around the world.
  • Ballet national de Marseille: A leading company in the south of France, Ballet national de Marseille presents a blend of innovative contemporary dance and classical ballet. The company actively engages with the community through performances and dance education programs.
  • Center de danse Chorea, CCL Bihorel, The SCC School: Although less renowned than the national conservatories, these centers are the backbone of local dance education.
  • Center des Arts Vivants de Paris: A notable association in the heart of Paris, this center offers a plethora of dance classes for amateurs of all levels.
  • Basic-fit and The Fitness Apartment: These modern fitness clubs have integrated dance into their programs, making dance more accessible as a form of exercise and recreation. They often offer classes in popular styles such as Zumba and Latino, which appeal to those looking to combine fitness with the fun of dance.
  • ZumbaFrance: Capitalizing on the worldwide Zumba craze, ZumbaFrance brings this energetic dance and fitness program to Parisians.
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Summary and extracts

1 Market overview

1.1 Definition and scope of the study

The dance is both a sport, an art and a hobby which consists of performing a sequence of ordered movements with one's body, most often accompanied by a musical background. This study focuses on the dance course market in France .

Various types of dances exist in France and are grouped into different segments

  • The artistic dance (hiphop, contemporary dance, jazz dance, modern dance, classical dance)
  • The sport dance (Latin dances, the 10 dances, etc.)
  • The rock dance (acrobatic rock, boogie woogie, lindy hop, etc.)
  • The country dancing (couple and line)
  • The leisure and social dances (Argentinean tango, salsa, world dances)
  • The pole dance

Dance is generally taught in dance schools, but also by tutors in institutions such as Houses of Youth and Culture in France s, of the sports centres or by private coaches .

Dance has become increasingly popular over the past decade, with a doubling the number of redundancies between 2008 and 2019 The Covid-19 crisis has nevertheless largely affected the activity since most dance halls had to close for a large part of the year 2020, which may have benefited the growth of online and offline dance classes.


1.2 The French dance course market

The difficulty of the market is that there is a wide range of dance courses on offer in France, and that the practice of dance does not mean that one takes classes

In France, for example, there are approximately :

** million regular or occasional practitioners (***) Approximately *.** million regular practitioners (***) Nearly * million ...

1.3 Summary of market determinants

The table below summarizes the main determinants of dance market activity; the evolution given for each factor is an assessment of the impact (***) in the coming years on the market under consideration.

2 Demand Analysis

2.1 The practice of dance in France

According to a study BVA of ****, dance appears as the france's eighth favourite sport **% of French people cite dance as one of their favorite sports and this proportion reaches **% for women (***)

According to a study Odoxa conducted in January **** with *,*** people over ** years of age, **% of French people practice dance . Which ...

2.2 Profile of the French Dance Federation licensees: number, age and gender

The number of licences issued in **** increased by *% compared to **** . There are therefore **,*** licences issued by the FFD in Metropolitan France, and **,*** all-inclusive (***)

In ****, there were half as many: about **,*** according to L'Express .

Number of licenses granted by the French Dance Federation Metropolitan France, **** - ****, in thousands of licenses Source: ****

The ...

2.3 Where do you find the most licensees in France?

The map below shows the distribution of dance licenses granted in France in ****: overall, dance is more practiced in the southern half of the country

Geographical distribution of dance licences issued

Metropolitan France, ****, in number of licenses

Source: ****

However, this distribution must also take into account the population of these regions ...

2.4 What are the reasons for practicing dance?

Example of reasons for dancing : [***]

The practice of dance is less handed down from generation to generation which explains the rise of dance clubs in France In this virtual age, the dances that establish an physical closeness - such as the Argentinean tango or couple dances for example - are also ...

2.5 Focus on two demand trends

*/ The country dancing has been a great success in France in recent years: there have been no less than * million practitioners in **** - especially in the popular categories. Indeed, the percentage of people practising in this category is *.* times higher in popular categories than the wealthiest. These dances are particularly practised ...

3 Market structure

3.1 Segmentation and stakeholder dynamics

In France, there are **,*** dance schools according to Francebleu in ****, of which *,*** are affiliated to the FFD, i.e. about *% of the schools There are different types of structures teaching dance. Depending on the dancer's objectives, they offer varying requirements and levels of instruction.

On the one hand, there is a ...

3.2 Dance clubs affiliated to the FFD

L' INJEP lists the number of clubs affiliated to the French Dance Federation: on en on *,*** in **** in France, i.e. **% less than in ****

Number of clubs affiliated to the FFD France, ****, by number of clubs Source: ****

The map below shows the distribution of clubs in France by region, with a ...

3.3 Dance classes in the fitness room

The dance market - fitness

There are more than *,*** fitness clubs in France in **** with Blue Orange, Keep Cool and Basic-Fit as leaders

The average price for a hall membership is ** € per month, but dance classes can be offered as an option.

The main courses offered are Freestyle, Latino, Collective, Zumba ...

4 Analysis of the offer

4.1 Typology of dance centres in France and associated prizes

According to Superprof Magazine s, the prices of dance classes differ according to the establishment in which the course is given The associations dance classes are generally of a lower level and are intended for a beginner audience, the rates are therefore more affordable The courses in accredited or non-accredited dance ...

4.2 The different types of dance in France

According to the French Dance Federation there are different types of dance (***) - almost all types of dance are available in dance classes

Artistic dance : ballet, contemporary dance, jazz. Since ****, the Dance Education Act has regulated classical, contemporary and jazz dance, requiring teachers to hold a state diploma.

Country dances : leisurely ...

4.3 The emergence of digital coaches and mobile applications

The technological change have resulted in an explosion of gadgets associated with fitness and dance (***), equipped with GPS chips to track distances more accurately. These digital advances allow customers to monitor their heart rate their arterial pressure and the number of calories lost .

In addition, according to Thot Cursus s, the ...

5 Regulation

5.1 Schools and teachers are subject to certain rules

Dance teaching institutions must respect a certain number of rules, and the same applies to teachers, who are subject to professional qualification prerequisites. [***]

Rules concerning teachers

A dance education institution may only employ dance teachers with recognized qualifications or experience. To justify this, the teacher may have different diplomas:

A state ...

6 Companies

6.1 Segmentation

  • Ballet de l’Opéra National de Paris
  • Conservatoire National Supérieur de Danse de Paris
  • Ballet National de Marseille
  • Centre Choréa Danse
  • CCL (Carrefour Culture et Loisirs) Bihorel
  • L’école du CCN (Centre Chorégraphique National)
  • Ecole de Danse Cannes-Mougins Rosella Hightower
  • Atelier Chorégraphique
  • Le centre des arts vivants de Paris
  • Zumba Fitness France
  • Repetto

List of charts presented in this market study

  • Pratique de la danse - que ce soit de façon personnelle, dans un club, une association ou une salle ?
  • En 2022, avez-vous l'intention de faire plus de sport et d'activités physiques ?
  • Sports que les français comptent pratiquer en 2022
  • Prix horaire moyen d'un cours à domicile selon le type de danse
  • Répartition des licences délivrées par la FFD selon l'âge
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Latest news

Death of Jean-Marc Gaucher, head of the prestigious Repetto shoe brand - 13/05/2023
  • Famous dance shoe manufacturer Founded in 1947 by Rose Repetto
  • 700,000 pairs of ballerinas sold each year
  • 250 employees
  • 149 boutiques worldwide, including 36 in France
  • inaugurated in 2012, the Repetto Leather Trades Training School has trained over 600 apprentices in the various leather trades
  • Collaborations with fashion greats such as Issey Miyake, Yohji Yamamoto, Comme des Garçons and Karl Lagerfeld

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Ballet de l’Opéra National de Paris
Conservatoire National Supérieur de Danse de Paris
Ballet National de Marseille
Centre Choréa Danse
CCL (Carrefour Culture et Loisirs) Bihorel
L’école du CCN (Centre Chorégraphique National)
Ecole de Danse Cannes-Mougins Rosella Hightower
Atelier Chorégraphique
Le centre des arts vivants de Paris
Zumba Fitness France

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