The fitness market - United States

INFORMATION ON THE STUDY

Prix: 89€ HT
Last update: 07/09/2020
Language: EN
Category: Well-being, body care and dietetics
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Content of the study

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MARKET OVERVIEW

1.1 Definition and scope of the study

The fitness market involves all sports center where one can engage in physical activity related to the well-being of the body. Typically, fitness centers provide the resources for individual exercise, group classes, personalized coaching, and relaxation through for example spa and Zen rooms.

In addition to fitness clubs, the fitness market has recently added services to its portfolio, such as personal coaches, outdoor fitness communities, and connected performance measurement applications and objects. This step is taken as consumers demand more personalization and customization.

In Europe in 2019, market growth is primarily driven by a 4.6 % increase in the number of clubs across all countries, driving a total increase in members of 3.5 % to 62.2 million. [Deloitte]

The market in the United States has been growing at a positive, albeit low, rate for the last years. The main reasons are that barriers to entry are low, and competition is fierce, which limits revenue. Nevertheless, participation in sport activities is expected to increase as consumers in become more concerned by health. This rising awareness about health issues is a growth opportunity which players in the industry should leverage on through offering a wide portfolio of services to cater the needs of different clients.

The penetration rate of fitness activity is relatively high; in 2019 19.3% of citizens in the US exercised on a daily basis. For men, the rate was higher (20.7%) than for women (18.0%). [bls]

In 2019 there were over 100,000 fitness facilities in the United States. The market is characterized by a large number of players, and it is thus fragmented in this sense. Nevertheless, there are some larger players operating through chains of clubs across the country; in terms of revenue, the largest players in 2018 were LA Fitness, Life Time, 24 Hour Fitness, and Equinox.