The fitness market - United States

Coaching refers to the practice of providing a personalized support for the realization of the client’s improvement aimed at achieving a goal. Coaching has been traditionally associated with sports, although there are different areas one would want to improve, such as the personal or professional spheres. Referring to the most popular type of coaching, the sports one, it is possible to affiliate the latter with fitness instructors or personal trainers. Although the definition of coaching is slightly different from the one of trainer, for the scope and delimitation of the market study, we will refer to all three figures. The sport coaching market in the US has shown considerable growth in the last ten years, representing one of the fastest growing industries, as a number of macro trends affecting consumers’ behaviors, lifestyle and choices have proven to be positively impactful towards the rise of the market. According to Ibis the US sport coaching market size in 2021 has reached 9.3 billion dollars and it has grown 0.2% per year on average between 2016 and 2021 The fitness market, on the other hand, involves all sports centers where one can engage in physical activity related to the well-being of the body. Typically, fitness centers provide the resources for individual exercise, group classes, personalized coaching, and relaxation through for example spa and Zen rooms.  We can therefrore say that the coaching and the fitness markets are inevitably interrelated and are likely to move in similar directions and, within the scope of this study, we will therefore treat them and their figures as such.