Content of the study

Available languages

MARKET OVERVIEW

1.1 Definition and scope of the study

The fitness market involves all sports center where one can engage in physical activity related to the well-being of the body. Typically, fitness centers provide the resources for individual exercise, group classes, personalized coaching, and relaxation through for example spa and Zen rooms.

In addition to fitness clubs, the fitness market has recently added services to its portfolio, such as personal coaches, outdoor fitness communities, and connected performance measurement applications and objects. This step is taken as consumers demand more personalization and customization.

In Europe in 2019, market growth is primarily driven by a 4.6 % increase in the number of clubs across all countries, driving a total increase in members of 3.5 % to 62.2 million. [Deloitte]

The market in the United States has been growing at a positive, albeit low, rate for the last years. The main reasons are that barriers to entry are low, and competition is fierce, which limits revenue. Nevertheless, participation in sport activities is expected to increase as consumers in become more concerned by health. This rising awareness about health issues is a growth opportunity which players in the industry should leverage on through offering a wide portfolio of services to cater the needs of different clients.

The penetration rate of fitness activity is relatively high; in 2019 19.3% of citizens in the US exercised on a daily basis. For men, the rate was higher (20.7%) than for women (18.0%). [bls]

In 2019 there were over 100,000 fitness facilities in the United States. The market is characterized by a large number of players, and it is thus fragmented in this sense. Nevertheless, there are some larger players operating through chains of clubs across the country; in terms of revenue, the largest players in 2018 were LA Fitness, Life Time, 24 Hour Fitness, and Equinox.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE PLAYERS

To keep reading, buy the full research

What is in this market study?

  • What are the figures on the size and growth of the market?
  • What is driving the growth of the market and its evolution?
  • What are the latest trends in this market?
  • What is the positioning of companies in the value chain?
  • How do companies in the market differ from each other?
  • Access company mapping and profiles.
  • Data from several dozen databases

  • This market study is available online and in pdf format (30 p.)
  • Download an example
  • Recent reviews ★★★★☆ 
Buy this market study 89€

Availability within 10 business days

Method

Data
Analysts 1 sector analyzed
in 40 pages
Method
Control

Analysts

  • Top Universities
  • Expert opinion

Data

  • Databases
  • Press
  • Company reports

Control

  • Continuously updated
  • Permanent watch

Method

  • Synthetic structure
  • Standardized charts

Analysts

Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

Hugo S. logo 1 Hugo S. logo 2
Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

Mathieu Luinaud logo 1 Mathieu Luinaud logo 2
Education Formation
Robin C.

PhD Industrial transformations

Robin C.

Robin C. logo 1 Robin C. logo 2
Pierre D.

Analyst

Pierre D.

Pierre D. logo 1 Pierre D. logo 2

Ross Alumni Club France

Arnaud W.

Arnaud W. logo 1 Arnaud W. logo 2

Analyste de marché chez Businesscoot

Amaury de Balincourt

Amaury de Balincourt logo 1 Amaury de Balincourt logo 2
Pierrick C.

Consultant

Pierrick C.

Pierrick C. logo 1 Pierrick C. logo 2
Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

Héloise Fruchard logo 1 Héloise Fruchard logo 2
Imane E.

EDHEC

Imane E.

Imane E. logo 1 Imane E. logo 2
Vincent D.

Auditeur

Vincent D.

Vincent D. logo 1 Vincent D. logo 2
Eva-Garance T.

Eva-Garance T.

Eva-Garance T. logo 1 Eva-Garance T. logo 2
Michela G.

Market Research Analyst

Michela G.

Michela G. logo 1 Michela G. logo 2
Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

Azelie P. logo 1 Azelie P. logo 2
Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

Cantiane G. logo 1 Cantiane G. logo 2
Jules D.

Consultant

Jules D.

Jules D. logo 1 Jules D. logo 2
Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.