The global dietary supplements market has shown significant growth, with an estimated size of $164 billion in 2022 and a forecasted compound annual growth rate (CAGR) of 7.8% from 2023 to 2032, potentially reaching about $346.36 billion by 2032. The sector's expansion is fueled by an increased public focus on health and fast-paced lifestyles. The United States dominates the market, with Europe, including a rapidly growing Eastern European sub-segment, following behind.

Key Trends & Figures Shaping the Dietary Supplements Market in France

The French dietary supplements market is observing an impressive growth trajectory fueled by an increased awareness regarding health and wellness among consumers. In recent years, the market has expanded by approximately 87%, signaling a strong upward trend. The United States dominates the sector globally, but France is also experiencing significant momentum. Within the French context, pharmacies hold the lion's share of the market, accounting for almost half the total sales, which highlights the importance of this distribution channel.

Consumers in France acknowledge dietary supplements for numerous health benefits, particularly in addressing dietary deficiencies. There is a clear gender divide, with women over 35 years of age emerging as the majority consumers. This segment of the population increasingly turns to dietary supplements for various health-related reasons such as natural defense reinforcement, energy boosts, and beauty concerns. One of the trends shaping demand is the growth of probiotics and organic supplements. The probiotic supplements segment, while slowing, still represents over 222 million euros in France, and organic products are witnessing more substantial growth rates compared to non-organic ones. The aging French population further propels the demand, especially in categories associated with aging gracefully and maintaining vitality in later life years.

The production and distribution of dietary supplements in France engage a multitude of actors ranging from ingredient suppliers to food supplement manufacturers who either develop products for various brands or their own. The market is composed of versatile specialists, advice-channel specialists, major nutrition and cosmetics groups, and big pharma. All are tapping into the potential of this growing industry through varied strategies. When it comes to distribution, customers favor pharmacies and parapharmacies, but there's also significant traction in specialized stores, particularly organic outlets, which resonate with current consumer trends towards naturalness and health consciousness. 

The role of e-commerce is notable, holding the majority within the direct and online sales segment. In conclusion, the French dietary supplements market, set within a robust global context, is driven by health-aware consumers, an aging population, and burgeoning.

Key Market Participants in the Dietary Supplements Industry

The dietary supplements market is characterized by a diverse array of companies ranging from specialized health brands to major conglomerates. These key players have strategically positioned themselves across different segments of the market, catering to various consumer needs from health optimization to beauty enhancement. Below, we showcase some of the companies that have made a significant impact in the industry based on their market presence and consumer reach.

  • Multifaceted Specialists Offering Affordable Solutions  - Juva Santé and Léa Nature are versatile specialists that stand out for their broad product offerings. These companies operate predominantly in the slimming supplements and phytotherapy sectors, offering products at competitive prices mainly through supermarkets. Their presence in the market is notable for the accessible wellness solutions they provide to a wide customer base.

  • Leaders in the Pharmacy and Parapharmacy Channels  - Arkopharma is a specialist with a strong position in the health advice channel, targeting pharmacies and parapharmacies for the distribution of its products. With a comprehensive catalogue of dietary supplements, they present themselves as a trusted brand for consumers seeking expert-endorsed health products. Other notable brands in this segment include Forté Pharma and Oenobiol, which also have captured significant market shares through offerings that promise to deliver health improvements and meet specific wellness needs.

  • Major Groups Venturing Beyond their Core business -  Large nutrition and cosmetics firms have tried to leverage their market dominance to foray into the dietary supplements space. Danone, through its specialized nutrition branch, has shown interest in the growing demand for health-related foods. Similarly, global giants like Nestlé and L'Oréal have ventured into this market through joint ventures, albeit with mixed results, indicating the challenging nature of establishing a foothold in the competitive supplements landscape.

  • Pharmaceutical Giants Expanding into Wellness Pharmaceutical laboratories such as Boiron and Bayer come with a strong legacy in medicine, which they have extended into the domain of dietary supplements. Their entry into the market is backed by a medical legitimacy that resonates with health-conscious consumers. Through their ranges of health supplements and phytotherapeutic products, both companies aim to meet the rising demand for supplementary health aids that support the overall well-being of individuals.

These key players showcase the dynamic nature of the dietary supplements market, demonstrating how brands from various sectors and backgrounds are converging in the space to cater to the evolving health demands of modern consumers. 

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Summary and extracts

1 Market overview

1.1 Definition and scope of study

Dietary supplements are foodstuffs providing a concentrated source of nutrients to supplement the diet, marketed in dose form. They may contain various ingredients (vitamins, minerals, plants and herbs...) and be marketed in a variety of formats (capsules, tablets, powder...), to meet a wide range of objectives: fighting stress, fatigue, digestive disorders, slimming, skin and hair beauty, sports performance.

However, they fall somewhere between food and medicine, and although they cannot claim to have a therapeutic effect, they are recommended, particularly by health professionals. The uncertainties surrounding dietary supplements are further heightened by the warnings regularly issued by scientific committees on certain components of supplements, which sometimes call into question their benefits, or even denounce cases of side-effects.

The global market is set to grow by 8.4% a year between 2021 and 2030, thanks to growing public awareness of the importance of their health and accelerating lifestyles, which are driving demand for effective, vitalizing products. The sector is largely dominated by the United States.

In France, the market is also experiencing strong growth,rising by 87% between 2013 and 2022. On the production side, there are many specialized and multi-purpose players, such as Arkopharma and Juvamine. On the distribution side, sales are divided between pharmacies, parapharmacies, supermarkets and direct or online sales.

Like the wider foodstuffs industry, dietary supplements are today affected by trends towards naturalness and personalization, leaving the door open for new, smaller players to position themselves in this renewing a developing market, players are seeking to diversify their offer and capture the most promising segments. This study deals with dietary supplements as a whole, although there is a specific study on dietary supplements for sport.

1.2 A buoyant global market with good growth prospects

PrecedenceResearch estimates the size of the global market at nearly $*** billion in ****.

They forecast a CAGR of *.*% per year between **** and ****, with the market expected to generate around $***.** billion worldwide by ****.

Global dietary supplements market size World, ****-*****, in billions of dollars Source: ****

Growing awareness of the importance of diet to ...

1.3 A fast-growing national market

Sales (***) of dietary supplements France, ****-****, in millions of euros Source: ****

Observation of the national market shows very rapid market growth: from **** to ****, the market grew by **%.

Market share breakdown France, ****, in percent Source: ****

This growth can be explained by the French's increased attention to their well-being and health, with dietary ...

1.4 International trade

It's complicated to study dietary supplements as a whole, as this segment encompasses a wide variety of products classified under different customs codes. However, we can analyze part of it and look, for example, at trade in vitamins and provitamins, which make up a large proportion of dietary supplements and are ...

2 Demand analysis

2.1 French consumer profile

Consumer behavior

In this section we use both the **** and the **** Opinionway for Synadiet surveys, as some relevant questions were removed from the much shorter **** edition. The year of the data analyzed is indicated in each graph. We will also use Synadiet data for the **** key figures.

Responses to the question: ...

2.2 Health, the main reason for consuming dietary supplements

Benefits of dietary supplements as perceived by the French

The French widely recognize the health benefits of dietary supplements, particularly when it comes to compensating for dietary deficiencies: **% of French people think they can be useful in this context. **% of French people also think they can be useful at certain times ...

2.3 France's ageing population should drive demand in certain segments

As we have already shown, senior citizens consume dietary supplements on a regular basis, and many of the reasons given for taking these products relate to old age (***). The aging of the French population is therefore a direct factor in the growing demand for dietary supplements designed to help people age ...

2.4 Demand trends: probiotics and organic products

The boom in the probiotics market:

Probiotics - micro-organisms (***) is unclear.

Pending clarification, the probiotic supplements sector already represented over *** million euros in France in ****. We don't have more recent figures, but we do know that the market for probiotics as a dietary supplement is slowing down (***).

Probiotics sales Europe, ****, in ...

2.5 Impact of COVID-19 on demand for dietary supplements

For the French, the health crisis has been accompanied by a heightened awareness and attention to their health. * out of ** French people have sought to strengthen their immune system. And **% of them chose food supplements to do so.

Preferred means of strengthening the immune system during the health crisis France, ****, in ...

2.6 Audience analysis

FOOD SUPPLEMENTS MARKET - Audience breakdown by age group France, ****, % Source: ****

Audience analysis for the market studied shows a significant representation of the ** to ** age bracket, with **.**% of the total audience, compared to **.**% in the French population. The **-** age group is the most represented, with **.**%, compared with **.**% in the French ...

3 Market structure

3.1 Market structure

Source: ****

In the first instance, ingredient suppliers produce raw materials, i.e. the nutrients, but also the flavors or colorants that will make up the dietary supplements.

from these ingredients, producers manufacture the dietary supplements. There are two types of producer: processors, who supply supplements to a number of companies for ...

3.2 Production stages and market players

Stages in the production of food supplements

As a foodstuff, food supplements are subject to very strict regulations, laid down at European level by EC regulation ***/****. A declaration of first marketing has also been mandatory since ****.

The production of food supplements itself comprises several stages, the details of which may vary ...

3.3 Market competition varies by product type

Vitamins and minerals, which make up a large proportion of the dietary supplements marketed, offer very little scope for product differentiation. In fact, these products are essentially elementary molecules, neither patented nor patentable, which means that barriers to market entry are fairly low. For these supplements, the brand image is based ...

3.4 Distribution channels and their evolution

Places of purchase for dietary supplements (***) France, ****, in Synadiet

According to dietary supplement consumers, pharmacies and parapharmacies are the preferred places to buy dietary supplements.

Market sales by distribution channel and %France, **** - ****, in millions of euros and as a % of total sales

Source: ****

Focus on specialist stores

As for specialist ...

4 Offer analysis

4.1 Product families and packaging types

According to Synadiet, food supplements can be composed of the following ingredients

Vitamins and minerals: Vitamins : Vitamin A for visual health, B vitamins (***) for metabolic functions, vitamin C for vitality, vitamin D for bone health, vitamin E for its antioxidant properties and vitamin K for the blood coagulation system. Minerals and ...

4.2 Products purchased vary according to distribution channel

As we saw earlier, pharmacies account for the bulk of dietary supplement sales. They are particularly popular for products to aid digestion and transit, combat stress and enhance vitality.

Pharmacies also account for virtually all sales of most products.

However, slimming products are bought just as much in supermarkets as in ...

4.3 Price and product examples

According to a study by MyProtein, the average French person spends €** a month on food supplements, the highest figure in Europe. The site does, however, include ultra-high-protein foods and drinks, which is slightly beyond the scope of our study, but demonstrates the importance of the French taking care of their health. ...

4.4 Trend: a recent broadening of the product offering

A market driven by innovation

The number of products launched each year in the dietary supplements sector is very high, a sign of the rapid need for product renewal, the expansion of existing ranges and the quest to conquer new segments and new consumers. Marketing, original tastes, made-to-measure cures: the new ...

5 Regulations

5.1 The European framework for the food supplements market

The European Union has established a series of regulations, through Directive ****/**/EC of the European Parliament, aimed at protecting consumer health and guaranteeing the transparency of information provided on food supplements. This directive defines food supplements as foodstuffs intended to supplement the daily diet, providing a source of nutrients with a ...

5.2 Specific French regulations

In ****, European Directive ****/**/EC established a specific regulatory framework for food supplements. This framework provides a strict definition (***) and distinguishes between two groups: nutrients and other substances with a nutritional or physiological effect. It also sets out the procedures for labeling and marketing European supplements in Europe. Decree no. ****-*** transposes ...

5.3 Social security reimbursement

An article in Le Figaro reports on food products included on the list of products and services reimbursable by social security (***). The admission of "G-Nutrition" enriched bread to this list in July **** raises the question of more widespread reimbursement of food products, of which dietary supplements are a part, by social ...

List of charts

  • Size of the global dietary supplements market
  • Global market share breakdown
  • Breakdown of the European dietary supplements market by product
  • Sales (incl. VAT) of dietary supplements
  • Market share breakdown by dietary supplements sector
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Latest news

How France's Havea is capitalizing on the dietary supplements boom - 27/12/2023
  • 59% of French people have consumed dietary supplements in the last two years, according to a survey conducted by Harris Interractive for Synadiet, the industry's trade association.
  • Estimated at 2.6 billion euros in France and 15 billion euros in Europe, the dietary supplements market has been growing at an average annual rate of 5% over the past ten years.
  • French company Havea, number one in Europe with sales of almost 300 million euros in 2023, 40% of which are exported, has been recording annual growth of 10% to 20% for the past five years.
  • Group sold in 2022 by 3i fund to BC Partner
  • The site has already doubled its production in three years with 12 million euros of investment Havea consolidates its industrial base in Vendée
  • Havea acquires Biocyte's nutricosmetics business

  • Aragan, the group's flagship brand along with Biolane, Densmore, Vitavea, Dermovitamina and Bears with benefits.
  • The Aragan brand, distributed in pharmacies, accounts for a quarter of the Group's sales, and is growing by over 25% a year.
  • This success is linked to the waves of delisting that affect around twenty drugs a year.
  • 54% of sales of supplements are made in pharmacies
  • Non-reimbursed business represents less than 15% of sales
  • Havea acquired Germany's Bears for Benefits in 2022. Thanks to its gums, the beauty supplements specialist has doubled its sales in one year to 30 million euros in 2023
Nestlé sorts out its healthcare activities - 07/09/2023
  • Nestlé acquired Aimmune, a US company specializing in food-based anti-allergics, for a valuation of $2.6 billion (€2.2 billion) almost three years ago.
  • Nestlé Group sales of 98.8 billion euros by 2022
  • Nestlé Health Science division sales of 16.5 billion euros
  • According to Mordor Intelligence, the dietary supplements market is expected to grow at an average annual rate of almost 7% until 2026.
  • In March 2022, Nestlé acquired a majority stake in US specialist Orgain, valuing the latter at 1.45 billion euros.
  • Nestlé has completed more than 100 mergers, acquisitions or disposals in five years, renewing the equivalent of 22% of its sales.
NaturAvignon digitalizes its health nutrition mail order business with Qilibri - 04/09/2023
  • SP2L laboratory acquires 60% stake in Qilibri
  • Qilibri was created in Paris before the health crisis.
  • Since 2019, nearly 20,000 customers have placed their trust in the brand, and the company expects to achieve sales of 5.5 million euros this year.
  • The SP2L laboratory has a range of over a hundred variations of dietary supplements and massage gels.
  • Since 2019, it has sold over 10 million units of its flagship product, Argel 7.
  • SP2L employs 35 people and achieves sales of €20 million with 300,000 customers, mainly senior citizens aged 55 to over 85.
  • The personalized nutrition market for the elderly in France is estimated at 2.4 billion euros, driven by the aging of the population.
  • With the acquisition of Qilibri, SP2L expects to double its sales over the next four years.
  • The laboratory has set up an e-commerce site, which now accounts for 15% of sales.
Vitavea, Havea's factory of 1,000 natural health products in Vendée, France - 11/08/2023
  • The Havea site covers 25 hectares near Montaigu, in the Vendée region
  • The company employs 900 people, half of whom are based in Montaigu.
  • Havea produces 1,200 products a year, 1,000 of which are manufactured in its Vendée plant
  • The group estimates the natural health market in Europe at around 15 billion euros, including 2 billion in France.
  • Havea achieved sales of 232 million euros in 2022 and forecasts total sales of 290 million euros in 2023.
  • The Vitavea and Biolane brands account for over 30% and 22% respectively of Havea's sales.
  • 60% of Havea sales are centered in France, and 90% in Europe.
  • The Group is also present in markets outside Europe, such as China and Canada.
Vinpai, the specialist in algae-based ingredients, aims to raise over 5 million euros on Euronext - 06/07/2023
  • Sales in 2022: 6.2 million euros, up by more than 21%.
  • Vinpai, the green chemistry specialist, goes public on Euronext Growth Paris.
  • The company plans to raise between 5.5 and 7 million euros.
  • Sales target to be reached by 2025: at least 16 million euros and profitability in excess of 10%.
  • The company has two sites in Saint-Dolay, south-east of Vannes (Morbihan) and Saint-Nazaire (Loire-Atlantique).
  • Since its creation in 2011, Vinpai has developed over 3,500 formulas and recipes. Vinpai has around 160 customers in some 30 countries.
  • 50% of the company's production is exported.
  • Vinpai owns IFS concept arôme, a natural flavor specialist based in Seine-et-Marne.

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Juva Santé (Urgo Groupe)
Forté pharma
Vemedia Consumer Health France (Oenobiol)
Les Miraculeux
Solgar France
Laboratoire UNAE
Nutri & Co

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