The food supplements market - France

Dietary supplements are foodstuffs providing a concentrated source of nutrients to supplement the diet, marketed in dose form. They may contain various ingredients (vitamins, minerals, plants and herbs...) and be marketed in a variety of formats (capsules, tablets, powder...), to meet a wide range of objectives: fighting stress, fatigue, digestive disorders, slimming, skin and hair beauty, sports performance. However, they fall somewhere between food and medicine, and although they cannot claim to have a therapeutic effect, they are recommended, particularly by health professionals. The uncertainties surrounding dietary supplements are further heightened by the warnings regularly issued by scientific committees on certain components of supplements, which sometimes call into question their benefits, or even denounce cases of side-effects. The global market is set to grow by 8.4% a year between 2021 and 2030, thanks to growing public awareness of the importance of their health and accelerating lifestyles, which are driving demand for effective, vitalizing products. The sector is largely dominated by the United States. In France, the market is also experiencing strong growth,rising by 87% between 2013 and 2022. On the production side, there are many specialized and multi-purpose players, such as Arkopharma and Juvamine. On the distribution side, sales are divided between pharmacies, parapharmacies, supermarkets and direct or online sales. Like the wider foodstuffs industry, dietary supplements are today affected by trends towards naturalness and personalization, leaving the door open for new, smaller players to position themselves in this renewing market.in a developing market, players are seeking to diversify their offer and capture the most promising segments. This study deals with dietary supplements as a whole, although there is a specific study on dietary supplements for sport.