The food supplements market - United States

1.1 Definition and scope of study

Dietary supplements are food products that provide additional benefit to the body in the form of a concentrated source of nutrients and are marketed in dose form to supplement the diet. They may contain various ingredients (vitamins, minerals, plants and herbs) and be marketed in different formats (capsules, tablets, powder) to meet a wide range of needs and serve different purposes: fighting stress, fatigue, digestive disorders, slimming, skin beauty, hair beauty and sports performance.

However, they are neither foods nor drugs and cannot claim therapeutic action but are recommended, especially by health professionals. The uncertainties surrounding dietary supplements are further reinforced by the warnings that are regularly issued by scientific committees about some components of supplements, so it must be taken into account that some people question the benefits of these drugs and even report cases of side effects.

It expects the market to grow at a compound annual growth rate (CAGR) of9 percentfrom2023to2030, in light of the favorable outlook toward the medical nutrition market, considering the growing application for the treatment of malnutrition and cardiovascular diseases.The industry is largely dominated by the United States.

On the production side, there are many specialized or multipurpose players, while on the distribution side, sales are divided among pharmacies, parapharmacies, supermarkets, and direct or online sales.

Like the food industry in general, dietary supplements are now also being influenced by natural and customization trends, which leaves the door open for new small players to enter this renewing market. In a developing market, operators seek to diversify their offerings and capture the most promising segments. This study deals with dietary supplements as a whole, but there is a specific study on dietary supplements for sports.

1.2 Global market

The global market size for dietary supplements has been estimated at $*** billion in **** and is expected to grow at a compound annual growth rate (***) of *% from **** to ****.

The global market is expected to witness significant growth in light of the favorable outlook toward the medical nutrition market, considering the growing application ...

1.3 The U.S. market

The size of the U.S. nutritional supplements market has been estimated at $**.** billion in **** and is expected to grow at a compound annual growth rate (***) of *.* percent from **** to ****.

The main factors driving the market growth are the growing population of elderly people, increasing awareness and focus on preventive health ...

1.5 International trade

In the absence of comprehensive data on imports and exports of the general category of dietary supplements, we analyze U.S. international trade in vitamins, which is the most popular type of dietary supplement.

To present the following graphs, reference was made to the HS code of UN Comtrade heading ****, which ...

1.6 COVID-19 Impact

The main effect of the COVID-** pandemic has been to make people more careful and responsible about their health and well-being. As a result, the consumption of dietary supplements has increased significantly. In fact, the dietary supplement industry has experienced the highest growth in more than two decades, increasing by **.* percent ...

2.1 Demand in the U.S

Trends in the demand for supplements over the past * years are shown below, with a percentage breakdown of generic users and a more specific one involving the adult age group, which is found to have a greater impact on total users in the US.

Trend in demand for supplements Usa, ****, % ...

2.2 Consumer profile

Age and gender

In recent years, penetration of the supplement category has increased organically across age and gender groups. However, there are some differences worth noting.

First, as far as age group is concerned, it appears that the adult group, thus ** years and older, is prevalent, accounting for about ** percent of ...

2.3 Demand drivers

The demand for dietary supplements is inevitably linked to consumers' habits and preferences, especially in terms of their focus on health and wellness and the specific use for which they need these products.

Attention to health in general

Customers' awareness and consciousness of the importance of health and wellness has grown ...

2.4 Exogenous factors influencing demand

In addition to consumer preferences for specific products, which can be considered an endogenous factor, there are some exogenous factors, mainly related to demographics, that directly influence the demand for dietary supplements. The main ones we have identified are:

Aging population

Taking dietary supplements and vitamins can also have positive effects ...

2.5 Geographic distribution of dietary supplement users

Source: ****

Although the range of different percentages of use is not too wide, we can still see that the southern states of the U.S. consume more dietary supplements than the other regions.

Overall, we can say that the use of these products is well distributed throughout the country.

3.1 Market structure and major players

The market for dietary supplements in the United States is dynamic and evolving. Competitively, The market is moderately fragmented and moderate to high competition is expected among companies due to the presence of numerous players across the country. North America is one of the key regions with a large number of ...

3.2 Value chain

Source: ****

First, ingredient suppliers produce the raw materials, that is, the nutrients, but also the flavorings or colorings that will go into dietary supplements.

Manufacturers use these ingredients to produce dietary supplements. There are two types of manufacturers: processors, who supply the supplements to various companies that will market them, and ...

3.3 stages of production of dietary supplements

The manufacturing process of dietary supplements shapes the market structure of these products and consists of ** consecutive stages[***]:

Stage * The formula: formula refers to the mixture of appropriate doses of raw materials that enable manufacturers to provide the required structural and functional claims. Phase * Raw material selection: a well-formulated dietary supplement ...

3.4 Distribution channels

Overall, by **** , the offline distribution channel was estimated to dominate the market with a **.** percent revenue share. An increase in dietary supplements prescribed by physicians to treat gastrointestinal disorders, immunity-related problems, bone health, folic acid deficiencies, heart health, and age-related macular degeneration, among others, is a key factor driving demand for ...

4.1 Formulations and classification of dietary supplements

Dietary supplements come in various packages, sizes and types, depending on how they are taken. More specifically, they can be taken in one of the following forms[***]:

Oral pills or powders for relatively rapid absorption; Sublingual drops or disintegrated oral tablets to facilitate intake and limit damage to their active ingredient; Nasal ...

4.2 Prices

The Drug Store News website published the results of a survey conducted by IRI in **** that showed the price ranges of different types of dietary supplements.

source: Drug Store News Drug Store News

All types of supplements have a fairly wide price range, ranging from the cheapest to the most expensive ...

4.3 What does the science say?

We have identified the different categories of dietary supplements. But what do scientists have to say about them and their effectiveness[***]?

Vitamins and minerals: Research shows that vitamin D plays an important role in bone health, immune function, and maintenance of cardiovascular health. Recent studies have also found an association between ...

5.1 Federal regulations on dietary supplements

Dietary supplements are products intended to supplement the diet. They are not drugs and are not intended to treat, diagnose, mitigate, prevent, or cure disease. TheFDA is the federal agency that oversees both supplements and drugs, but FDA regulations for dietary supplements are different from those for prescription or over-the-counter ...

6.1 Segmentation

• Nestlé Groupe
• Pfizer
• Alacer Corporation
• Post Holdings
• Pharmavite
• Bountiful Company
• Abbott Groupe
• Nature's Bounty (Nestlé Health Science)
• Now Foods
• Garden Of Life
• Optimum Nutrition (Glanbia Group)
• Thorne Research
• MegaFood
• Smartypants