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  • Last update : 27/11/2023
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Summary and extracts

1 Market Overview

1.1 Definition and scope of study

Dietary supplements are food products that provide additional benefit to the body in the form of a concentrated source of nutrients and are marketed in dose form to supplement the diet. They may contain various ingredients (vitamins, minerals, plants and herbs) and be marketed in different formats (capsules, tablets, powder) to meet a wide range of needs and serve different purposes: fighting stress, fatigue, digestive disorders, slimming, skin beauty, hair beauty and sports performance.

However, they are neither foods nor drugs and cannot claim therapeutic action but are recommended, especially by health professionals. The uncertainties surrounding dietary supplements are further reinforced by the warnings that are regularly issued by scientific committees about some components of supplements, so it must be taken into account that some people question the benefits of these drugs and even report cases of side effects.

It expects the market to grow at a compound annual growth rate (CAGR) of9 percentfrom2023to2030, in light of the favorable outlook toward the medical nutrition market, considering the growing application for the treatment of malnutrition and cardiovascular diseases.The industry is largely dominated by the United States.

On the production side, there are many specialized or multipurpose players, while on the distribution side, sales are divided among pharmacies, parapharmacies, supermarkets, and direct or online sales.

Like the food industry in general, dietary supplements are now also being influenced by natural and customization trends, which leaves the door open for new small players to enter this renewing market. In a developing market, operators seek to diversify their offerings and capture the most promising segments. This study deals with dietary supplements as a whole, but there is a specific study on dietary supplements for sports.

1.2 Global market

The global market size for dietary supplements has been estimated at $*** billion in **** and is expected to grow at a compound annual growth rate (***) of *% from **** to ****.

The global market is expected to witness significant growth in light of the favorable outlook toward the medical nutrition market, considering the growing application ...

1.3 The U.S. market

The size of the U.S. nutritional supplements market has been estimated at $**.** billion in **** and is expected to grow at a compound annual growth rate (***) of *.* percent from **** to ****.

The main factors driving the market growth are the growing population of elderly people, increasing awareness and focus on preventive health ...

1.5 International trade

In the absence of comprehensive data on imports and exports of the general category of dietary supplements, we analyze U.S. international trade in vitamins, which is the most popular type of dietary supplement.

To present the following graphs, reference was made to the HS code of UN Comtrade heading ****, which ...

1.6 COVID-19 Impact

The main effect of the COVID-** pandemic has been to make people more careful and responsible about their health and well-being. As a result, the consumption of dietary supplements has increased significantly. In fact, the dietary supplement industry has experienced the highest growth in more than two decades, increasing by **.* percent ...

2 Demand analysis

2.1 Demand in the U.S

Trends in the demand for supplements over the past * years are shown below, with a percentage breakdown of generic users and a more specific one involving the adult age group, which is found to have a greater impact on total users in the US.

Trend in demand for supplements Usa, ****, % ...

2.2 Consumer profile

Age and gender

In recent years, penetration of the supplement category has increased organically across age and gender groups. However, there are some differences worth noting.

First, as far as age group is concerned, it appears that the adult group, thus ** years and older, is prevalent, accounting for about ** percent of ...

2.3 Demand drivers

The demand for dietary supplements is inevitably linked to consumers' habits and preferences, especially in terms of their focus on health and wellness and the specific use for which they need these products.

Attention to health in general

Customers' awareness and consciousness of the importance of health and wellness has grown ...

2.4 Exogenous factors influencing demand

In addition to consumer preferences for specific products, which can be considered an endogenous factor, there are some exogenous factors, mainly related to demographics, that directly influence the demand for dietary supplements. The main ones we have identified are:

Aging population

Taking dietary supplements and vitamins can also have positive effects ...

2.5 Geographic distribution of dietary supplement users

Source: ****

Although the range of different percentages of use is not too wide, we can still see that the southern states of the U.S. consume more dietary supplements than the other regions.

Overall, we can say that the use of these products is well distributed throughout the country.

3 Market structure

3.1 Market structure and major players

The market for dietary supplements in the United States is dynamic and evolving. Competitively, The market is moderately fragmented and moderate to high competition is expected among companies due to the presence of numerous players across the country. North America is one of the key regions with a large number of ...

3.2 Value chain

Source: ****

First, ingredient suppliers produce the raw materials, that is, the nutrients, but also the flavorings or colorings that will go into dietary supplements.

Manufacturers use these ingredients to produce dietary supplements. There are two types of manufacturers: processors, who supply the supplements to various companies that will market them, and ...

3.3 stages of production of dietary supplements

The manufacturing process of dietary supplements shapes the market structure of these products and consists of ** consecutive stages[***]:

Stage * The formula: formula refers to the mixture of appropriate doses of raw materials that enable manufacturers to provide the required structural and functional claims. Phase * Raw material selection: a well-formulated dietary supplement ...

3.4 Distribution channels

Overall, by **** , the offline distribution channel was estimated to dominate the market with a **.** percent revenue share. An increase in dietary supplements prescribed by physicians to treat gastrointestinal disorders, immunity-related problems, bone health, folic acid deficiencies, heart health, and age-related macular degeneration, among others, is a key factor driving demand for ...

4 Supply analysis

4.1 Formulations and classification of dietary supplements

Dietary supplements come in various packages, sizes and types, depending on how they are taken. More specifically, they can be taken in one of the following forms[***]:

Oral pills or powders for relatively rapid absorption; Sublingual drops or disintegrated oral tablets to facilitate intake and limit damage to their active ingredient; Nasal ...

4.2 Prices

The Drug Store News website published the results of a survey conducted by IRI in **** that showed the price ranges of different types of dietary supplements.

source: Drug Store News Drug Store News

All types of supplements have a fairly wide price range, ranging from the cheapest to the most expensive ...

4.3 What does the science say?

We have identified the different categories of dietary supplements. But what do scientists have to say about them and their effectiveness[***]?

Vitamins and minerals: Research shows that vitamin D plays an important role in bone health, immune function, and maintenance of cardiovascular health. Recent studies have also found an association between ...

5 Regulations

5.1 Federal regulations on dietary supplements

Dietary supplements are products intended to supplement the diet. They are not drugs and are not intended to treat, diagnose, mitigate, prevent, or cure disease. TheFDA is the federal agency that oversees both supplements and drugs, but FDA regulations for dietary supplements are different from those for prescription or over-the-counter ...

List of charts

  • Taille du marché mondial des compléments alimentaires
  • Les compléments alimentaires les plus populaires chez les adultes
  • Taille du marché des vitamines et des compléments alimentaires
  • Pourcentage d'Américains prenant des compléments alimentaires
  • Importations, Exportations et Taux de couverture pour les vitamines et les pro-vitamines
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Latest news

Abbott: improvement and investment - 20/06/2023
  • Abbott generates around 60% of its sales outside the United States
  • The company achieved sales of $43.6 billion in 2022
  • The company acquired St. Jude Medical in 2017 for $25 billion
Nestlé wants to conquer the vitamin market. - 19/04/2023
  • Nestlé has made more than 60 acquisitions since Mark Schneider took the helm in 2017.
  • Nestlé Health Science sales have almost tripled in 5 years, from 2.6 billion Swiss francs to 6.6 billion in 2022.
  • The global vitamin and mineral market is worth 140 billion Swiss francs (142 billion euros).
  • Nestlé has increased its market share in vitamins from 1% to 4% between 2018 and 2021, while it has risen from 18% to 19% over the same period in medical nutrition.
  • Nestlé acquired The Bountiful Company in 2021 for 5 billion Swiss francs.
  • Nestlé controls 14% of the US vitamin and dietary supplement market.
  • The French market for vitamins and dietary supplements reached 2.6 billion euros in 2022, up 3%.
  • Nestlé is the leader in clinical nutrition in France, with a market share of 30%.
Lyme disease: Pfizer acquires a stake in Valneva, and the share price soars. - 20/06/2022
  • Transmitted by ticks, Lyme disease is thought to affect 14.5% of the world's population, or 600,000 people a year
  • Valneva collapsed following regulatory setbacks for its anti-Covid vaccine
  • Valneva will invest 90.5 million euros to acquire an 8.1% stake in Valneva by June 22, at 9.49 euros per share.
  • Valneva will also receive development and commercialization milestone payments
  • Opening up its capital gives Valneva the financial resources to pursue the development of its vaccine candidate
  • Following the announcement of Pfizer's 8% stake, Valvena's share price jumped by almost 30%
Abbott Nutrition relaunches baby milk powder production - 04/06/2022
  • Abbott Nutrition is one of four companies that account for approximately 90% of baby milk powder production in the United States, including Reckitt and Gerber
Nestlé is in exclusive negotiations with the FnB fund to sell its Mousline purées. - 29/03/2022
  • 150 employees at the Rosières-en-Santerre plant (Somme).
  • FnB is a fund dedicated exclusively to supporting French and European SMEs in the food industry.
  • 72% of the dehydrated purée market.
  • Nestlé assures us that this sale will have "no impact" on the 150 employees at the site.
Nestlé earns over 16 billion euros - 17/02/2022
  • Nestlé targets growth of 7.5% in 2021
  • Recurring operating income up 1.4% to CHF 15.1 billion
  • Net profit up 38.2% to 16.9 billion Swiss francs
  • The leading category is hot and powdered beverages
  • The Group pursued its strategy of premiumization and value creation: high-end products account for 35% of Group sales and have grown by 12% in 2021

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Nestlé Groupe
Alacer Corporation
Post Holdings
Bountiful Company
Abbott Groupe
Nature's Bounty (Nestlé Health Science)
Now Foods
Garden Of Life
Optimum Nutrition (Glanbia Group)
Thorne Research

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