American market
The food supplements market in United States
Dietary supplements are food products that provide additional benefit to the body in the form of a concentrated source of nutrients and are marketed in dose form to supplement the diet. They may contain various ingredients (vitamins, minerals, plants and herbs) and be marketed in different formats (capsules, tablets, powder) to meet a wide range of needs and serve different purposes: fighting stress, fatigue, digestive disorders, slimming, skin beauty, hair beauty and sports performance.

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Dietary supplements are food products that provide additional benefit to the body in the form of a concentrated source of nutrients and are marketed in dose form to supplement the diet. They may contain various ingredients (vitamins, minerals, plants and herbs) and be marketed in different formats (capsules, tablets, powder) to meet a wide range of needs and serve different purposes: fighting stress, fatigue, digestive disorders, slimming, skin beauty, hair beauty and sports performance.
However, they are neither foods nor drugs and cannot claim therapeutic action but are recommended, especially by health professionals. The uncertainties surrounding dietary supplements are further reinforced by the warnings that are regularly issued by scientific committees about some components of supplements, so it must be taken into account that some people question the benefits of these drugs and even report cases of side effects.
It expects the market to grow at a compound annual growth rate (CAGR) of9 percentfrom2023to2030, in light of the favorable outlook toward the medical nutrition market, considering the growing application for the treatment of malnutrition and cardiovascular diseases.The industry is largely dominated by the United States.
On the production side, there are many specialized or multipurpose players, while on the distribution side, sales are divided among pharmacies, parapharmacies, supermarkets, and direct or online sales.
Like the food industry in general, dietary supplements are now also being influenced by natural and customization trends, which leaves the door open for new small players to enter this renewing market. In a developing market, operators seek to diversify their offerings and capture the most promising segments. This study deals with dietary supplements as a whole, but there is a specific study on dietary supplements for sports.
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Guilhem Cournut
Food, retail and consumer goods

Denis Monnoyeur
Industry, energy and construction

Marie-Annick Cournède
Health, beauty and personal services

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Digital, media and telecommunications
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