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MARKET SUMMARY

1.1 Definition and presentation

"Truffle" is the vernacular name of mushrooms that can be found in the ground and are round-shaped. The color of a truffle can differ greatly from one species to another, the main ones sold in the United States are

  • Tuber melanosporum , also called "the black truffle"
  • Tuber aestivum whose nickname is the "black summer truffle"
  • Tuber magnatum the "white truffle" or the" trifola d'Alba Madonna"
  • Leucangium carthusianum the "Oregon black truffle

Truffles are harvested during summer or winter, depending of the species and harvests often rely on the help of animals such as dogs or pigs, because of their acute sense of smell.

Truffles are often called black or white gold because of their high prices on the markets . They are mainly used in gourmet restaurants for the preparation of elaborate meals and are highly sought after because of their fine and complex taste and rarity

Once characterized as an "European ingredient", truffle production is slowly shifting from the Old World to the New World thanks to a better understanding of their cultivation, better awareness and a renewed interest in North America.

 

1.2 A small mushrooms and truffles global market

It is very difficult to get precise numbers on the global truffle market. However, it is possible to use the FAO's data about the global mushroom and truffle production, to have an idea of what countries are important in terms of production. In **** according to the FAO, over * million tons of ...

1.3 A niche market

A **** market analysis provided by the USDA (***) shows the truffle market in the U.S. is still in its infancy . In the country, "revenues from harvesting[***] grossing about $***,*** per year" with less than *,*** pounds harvested in ****. A few years later, in ****, the U.S. imports of truffles accounted for $** million according ...

DEMAND ANALYSIS

2.1 Demand overview

Targeted markets
The **** postponement by the USDA identified * categories of markets targeted by truffles suppliers :
Restaurants and resorts (***): generally, gourmet chefs and restaurants prefer to buy local products because they keep their flavors the main problem of overseas supply is the great loss of flavors from the truffles - and delivery ...

2.2 Lifestyle and new habits change consumption

Lifestyle of health and sustainability consumers
Consumers are increasingly cautious about what they eat and how it was produced . This lifestyle trend means more and more people shop in stores where organic products are sold Farmers' markets and special grocers benefit from a renewed interest from consumers as they are perceived ...

MARKET STRUCTURE

3.1 Organization and dynamics of the market

Suppliers
France and Italy are the * main countries where truffles are produced . However, the market organization is really specific with one market leader and many individual producers:
The The market leader Urbani Tartufi of Urbani Truffles in the U.S., it controls **% of the global legal truffle market , making it the ...

3.2 Production and harvest

Truffles production
Truffles can be found naturally in fields and forests but can also be cultivated, since the ** th century. They need somewhat specific conditions to be produced:
They They must be planted near the roots of a mature trees such as oaks or hazelnuts and take * to ** years to develop ...

3.3 Distribution

The distribution of truffles is similar to the one of other food products, which can be split in * times.
Business to Business
After they have been cultivated, truffles are either sold by the harvesters to consolidators or bigger companies that will ship them to other stores or customers; or they are ...

ANALYSIS OF THE OFFER

4.1 Truffles products: raw and processed

Raw truffles
The first kind of truffles that can be bought in the markets, or during festivals, is the raw truffle . Harvesters just clean them and sell them to consumers or restaurants. There are many sorts of truffles, each has its own savor, fragrance, and appearance. The most common ones, also ...

4.2 Extremely high prices

In the truffle industry, prices vary a lot but are generally very high: buying Péridords truffles can cost more than $*** per pound while buying Prized white truffles from the Italian Piedmont can reach $**** a pound.
The prices are generally determined by * explicit parameters and another one, more implicit:
The The ...

4.3 Supply trends

The possible rise of the Oregon truffle
Traditional production places are located in France and Italy , where large-scale cultivation has been successfully put in place. However, in recent years, farmers in the U.S. started cultivating truffles (***) the American production is only worth $***,***,*** at the moment, even though it is hard ...

RULES AND REGULATIONS

5.1 Mushroom regulation in the U.S.

Although there is no regulation specifically edited for the truffle market, regulations do exist for mushrooms cultivation and harvest. The USDA's main guidelines are:
Each mushroom farm shall have a food safety plan that identifies and documents potential hazards, hazard control measures, and monitoring and verification procedures Water quality shall be ...

POSITIONING OF THE ACTORS

6.1 Segmentation

  • New World Truffieres
  • Pat Long
  • Urbani Tartufi
  • Tartufi & Delizie
  • Truffle Hunter
  • Eataly
  • Mikuni Wild Harvest
  • Lincoln Ristorante
  • The French Laundry
  • Dean & Deluca
  • Marky’s
  • Gourmet Food Store
  • Amazon

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Analysts

chargé d'études économiques, Xerfi

Hugo Schott

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Associate Consultant

Mathieu Luinaud

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PhD Industrial transformations

Robin Charbonnier

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Analyst

Pierre Doussau

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President Ross Alumni Club France

Arnaud Walter

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Consultant

Pierrick Cudonnec

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Project Finance Analyst, Consulting

Maelle Vitry

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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EDHEC

Imane Essadiq

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Auditeur

Vincent Defrenet

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Eva-Garance Tison

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Market Research Analyst

Michela Grimaldi

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Azelie Prigent

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Cantiane Gueguen

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Consultant

Jules Decour

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Alexia Vacheron

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Emil Ohlsson

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Anna Oeser

Anna Oeser

Gabriel Salvitti

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