MARKET OVERVIEW
1.1 Definition and scope of the study
Gluten is a substance resulting from the processing of certain cereals (wheat, rye, barley, oats) which can be harmful for people diagnosed as intolerant. This is referred to as the Coeliac Disease; unlike popular belief, this is not synonymous to an allergy, but rather intolerance.
Included in the scope of the most frequently sold gluten-free products are:
- Beer;
- Aperitif biscuits;
- Pasta;
- Bread;
- Sweet groceries;
- The salty groceries;
- Prepared meals.
The world market for gluten-free food is booming and the value growth between 2016 and 2021 is expected to reach 11.6%. The market is dominated by the US which in 2019 accounted for over 40% of the market share. Moreover, bakery products dominate the global demand for gluten free products.
Driven by a diversification of the offer of gluten-free products, the market is also benefiting from a positive image among consumers, as gluten-free products are often associated with a healthier diet. Going forward, this health trend is expected to contribute to the growth of the market.
In the US, around 1 of 133 people suffer from celiac disease. In 2018, the term gluten was included in 26% of the nation’s menus. [ift] The market is expected to grow parallel to an increased consumer awareness around health. Moreover, a growing number of restaurant outlets are offering gluten-free alternatives which will boost sales in this distribution channel as well.
The market structure in the US is fragmented; there are many companies with niche products. Still today, gluten-free alternatives are relatively expensive. However, there are larger players trying to bring prices down in the likes of Hain Celestial Group, General Mills, Kellogg's Company, and The Kraft Heinz Company.
DEMAND ANALYSIS
MARKET STRUCTURE
ANALYSIS OF THE OFFER
REGULATION
POSITIONING OF THE PLAYERS
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Reviews (5)
The chocolate and chocolate factory market - France
Publicado en 23/06/2022 by Helie Krotoff
OK
The market for sports nutrition supplements - France
Publicado en 31/01/2022 by Thibaut Reinhard - Biocanna Technologies SRL
We got the numbers we needed. Excellent study
Businesscoot Response:
Thank you for your feedback. We are glad that the study lived up to your expectations. We hope you will give us a 5/5 next time ;)
The Farm Animal Feed Market - France
Publicado en 09/01/2022 by Hugo Schott - Businesscoot
Note the recent but steady take-off of organic feed for farm animals, which is leading to a renewal of research and development in the sector
Businesscoot Response:
Hello Hugo, Thank you for your feedback. We are glad that the study was up to your expectations. We hope you will give us a 5/5 next time ;)
The market for sports nutrition supplements - France
Publicado en 06/01/2022 by Amaury Wernert
The work of collection, data processing and the method to estimate the market still poorly known are very relevant. Interview with the market specialist on the impact of the Covid crisis very interesting
Businesscoot Response:
Hello Amaury, Thank you for your feedback. We are happy to read that the content and structure of the study have fully met your expectations. :)
The ready meal market - France
Publicado en 26/11/2020 by Lucie Piette - Cooperl
Good synthesis of the market with interesting figures
Businesscoot Response:
Hello Lucie, Thank you for your feedback. We are happy to read that you were completely satisfied with the content of the study. :)