Content of the study:
The mushroom market - France

Available languages

MARKET OVERVIEW

1.1 Definition and scope of study

There are countless varieties of mushroom, but the most widely cultivated in France and around the world are limited to four:

  • The button mushroom takes first place: it is by far the most widely cultivated variety in the world. China accounts for over 50% of world production;
  • Shiitake, from Asia, is the second most widely produced variety in the world;
  • Oyster mushrooms come third;
  • Bluefoot closes the list of the most cultivated varieties.

(A specific study on the truffle market is available here).

in addition to these four main varieties, there are a large number of more confidential varieties, most of which grow wild.

France produces almost 100,000 tonnes of mushrooms every year (the vast majority of which are button mushrooms), a quantity that has been declining in recent years, despite a return to prominence in 2021. France thus ranks fourth in Europe in terms of production. French production is concentrated in a few regions: Pays de la Loire, Centre, Picardie, etc.

In fact, 97% of French mushroom production involves button mushrooms. Mushrooms grown in mushroom houses are available all year round, unlike wild mushrooms. These mushroom beds contain manure-based substrates which go through several stages before producing mushrooms for harvesting. When they are to be sold fresh, which is the main market in Europe, the mushrooms are hand-picked, sorted according to their characteristics, refrigerated and stored in a refrigerator. s according to their characteristics, refrigerated and packaged for dispatch to distribution outlets.

Mushrooms that are not sold fresh are said to be processed. This means that, as soon as the harvest is complete, they are delivered to processing plants, where they are appertized (canned), deep-frozen or freeze-dried.

The harvest of woodland mushrooms, estimated at a few thousand tonnes, is not enough to meet French demand, since, in addition to industrially-grown mushrooms, French consumers are fond of "wild" varieties. Moreover, the high volatility of French production reinforces the need for imports.

1.2 A stable global market dominated by China

The many health benefits of mushrooms are driving demand worldwide. This is particularly true of the Asia-Pacific region, which dominates the market with extremely high demand for mushrooms from Japan, China and even India.

North America and Europe are major markets for exotic mushrooms, both in terms of imports and regional ...

1.3 The European market dominated by Poland

In Europe, mushroom production has remained broadly stable in recent years, at around *,***,*** tonnes a year. A distinction is made between fresh and processed mushrooms (***). The desired shelf life, the clientele and transport time all determine the fate of mushroom production.

European mushroom production Europe, **** - ****, in thousands of tons Source: ...

1.4 The French market dominated by button mushrooms

In France, the market is largely dominated by the button mushroom (***), which alone accounts for **% of production. [***] Thus, the share of other mushrooms in French production can be considered negligible on the scale of the national market.

According to the website of[***], the Association Nationale Interprofessionnelle du Champignon de couche, the ...

1.5 Domestic consumption outstrips production

In France, demand for mushrooms is on the rise, particularly demand for fresh mushrooms. According to[***], **% of French production is already destined for the fresh market (***), but this production is far from sufficient to meet national demand. As shown by the mushroom trade balance over the last few years, France imports ...

DEMAND ANALYSIS

2.1 A global trend towards local consumption and fresh produce

The French pay close attention to the health, social and environmental impact of their food. This awareness often goes hand in hand with a desire to change towards a more responsible diet. A sustainable trend has been underway for several years now.

Motivations for sustainable food consumption France, ****, in Source: ****

The ...

2.2 French mushrooms: a consumer demand

Mushrooms are one of France's most popular vegetables among consumers. It's common knowledge that mushrooms are good for your health, as evidenced by the plethora of online articles singing their praises.

Mushrooms are also becoming increasingly popular. Between **** and ****, it was in the top * in terms of purchases in the vegetable ...

2.3 Growing overall demand for fresh mushrooms

Mushrooms are fairly common in the French diet. Fresh mushrooms top the list with a penetration rate of **%, followed by appertized mushrooms (***).

Penetration rate of cultivated mushrooms France, **** - ****, in Source: ****

In line with trends towards local consumption and environmental protection, more and more French people prefer fresh produce, available from ...

2.4 Towards a trend for Asian medicinal mushrooms

A great unknown on the European and French markets just a few years ago, even though it is the second most widely consumed mushroom in the world (***), Shiitake is gradually making its appearance in dietary supplements and in several products.this trend is confirmed by the fact that more and more ...

2.5 Close-up of the morel sub-segment

Morels, part of the Morchellaceae family, are edible spring mushrooms. Its nutty taste and distinctive woody aromas make it a rare and delicate prestige mushroom. Morels form a complex group that includes many varieties, some of which are difficult to recognize. However, two groups can be distinguished fairly easily in France: ...

MARKET STRUCTURE

3.1 A small number of producers in France

In France, the market is organized around producers (***), manufacturers offering preservation solutions, distributors, restaurants and, finally, end customers. Other players operate on the periphery of the market, such as composting centers and suppliers of horse manure, essential for cultivation. Growers, on the other hand, distinguish themselves from the classic wild harvest ...

3.2 A wide variety of growers: from industrial companies to seasonal and hobby growers

The diversity of market players is real. This can be seen by observing the protagonists who share the cultivated mushroom sector. According to[***], there are :

Large-scale industrial companies (***); More extensive producers, sometimes seasonal, who combine this activity with other sources of income (***); Hobbyists, who obtain their supplies from garden centers or ...

3.3 A diversity of production methods

Once again, diversity is reflected in production methods. It goes without saying that each mushroom species has its own specific method.

There are * different cultivation methods for the cultivated mushroom, depending on technical developments (***). Today, cultivation in tubs is the most widespread, but all methods follow the same steps. And * months ...

3.4 Button mushroom processing plants, a discreet but important B2B player in the sector

It's difficult to know what market share these plants hold in France, but it's certain that they are indispensable in mushroom processing and storage.

These factories act as the link between producers and distributors. They source fresh mushrooms from a variety of producers, and diversify the methods and forms of preserving ...

OFFER ANALYSIS

4.1 The main mushroom species

There are hundreds of thousands of mushroom species worldwide. But, as already mentioned several times in this study, very few of them are currently cultivable.

The website[***] offers a typology of the main cultivable mushrooms.

Cultivated mushroom: A smooth, white or blond skin with invisible lamellae and a supple cap. The ...

4.2 Different preservation methods

Source: ****

4.3 Cultivated mushrooms: fresh prices rise, processed prices fall

In line with the growing demand for fresh French cultivated mushrooms, and although the share of fresh production has increased, it is still insufficient to meet demand. As a result, prices for fresh mushrooms have risen in recent years, as shown in the graph below.

Change in the average retail price ...

4.4 A breath of fresh air, with some innovative start-ups boosting the sector

New players have emerged as UFOs among the sector's traditional protagonists. Riding the wave of medicinal mushroom and home-growing trends already widespread in the USA, Canada and the UK, they are reinventing the sector with solutions tailored to the real demand for local, healthy consumption.

As a result, we're seeing a ...

REGULATIONS

5.1 Marketing standards and regulations :

As vegetables that are often processed or frozen, mushrooms in all their forms must comply with a number of standards.

The international food standards for fruit and vegetables are listed in this book:[***].

European Union standards for cultivated mushrooms are available in this document [***]

UN and EEC standards:[***]

In general ...

5.2 Picking regulations

Mushroom picking is highly regulated, and in France it's forbidden to sell mushrooms that have been picked on a plot of land you don't own. Picking on private land is therefore punishable by a fine of up to €*** (***)

The[***] website lists the various laws in force concerning mushroom picking:

Article L. ...

5.3 UN Comtrade product identification codes

****** Vegetables ; mushrooms fresh or chilled.

****** Vegetables ; mushrooms of the genus Agaricus whole cut sliced broken or in powder but not further prepared dried.

****** Vegetables ; mushrooms of the genus Agaricus provisonally preserved but unsuitable in that state for immediate consumption.

****** Vegetables ; mushrooms other than of the genus Agaricus and ...

POSITIONING THE PLAYERS

To keep reading, buy the full research

What is in this market study?

  • What are the figures on the size and growth of the market?
  • What is driving the growth of the market and its evolution?
  • What are the latest trends in this market?
  • What is the positioning of companies in the value chain?
  • How do companies in the market differ from each other?
  • Access company mapping and profiles.
  • Data from several dozen databases

  • This market study is available online and in pdf format (30 p.)
  • Consult an example PDF or online

Our other products

Our other products

Pack 5 études (-15%) - France

378 €

  • 5 études au prix de 75,6€HT par étude à choisir parmi nos 800 titres sur le catalogue France pendant 12 mois
  • Conservez -15% sur les études supplémentaires achetées
  • Choisissez le remboursement des crédits non consommés au terme des 12 mois (durée du pack)

Consultez les conditions du pack et de remboursement des crédits non consommés.

Buy

Method

Method
Data
Analysts 1 sector analyzed
in 40 pages
Method
Control

Analysts

  • Top Universities
  • Expert opinion

Data

  • Databases
  • Press
  • Company reports

Control

  • Continuously updated
  • Permanent watch

Method

  • Synthetic structure
  • Standardized charts

Reviews (3)

Reviews (3)

The mushroom market - France

Publicado en 18/11/2022 by Audrey Bonnet

Étude complète sur le sujet. Cependant, la partie entreprise aurait dû être plus étayée et avoir un chapitre sur la production (€)

The mushroom market - France

Publicado en 26/10/2022 by Jimmy Andreotti

La note est maximale car le document répondait totalement le besoin d'avoir une vision globale d'un produit (ici le champignon) en France, sa place dans la société, et des donnés concernant sa commercialisation.


Businesscoot Response:

Merci infiniment Jimmy pour ce retour positif ainsi que pour la confiance accordée. Nous sommes ravis que notre produit ait répondu à vos attentes!

The mushroom market - France

Publicado en 30/11/2021 by Marie Badie

The study is very complete. The graphs are very clear and are systematically accompanied by analyses. The sources are mentioned and accessible.


Businesscoot Response:

Hello Marie, Thank you for your feedback. We are happy to read that the content and structure of the study have completely met your expectations. :)

Customer cases and references

Customer cases and references
La pépite Interview
Linkedin logo

BFM Business

La pépite Interview

Paul-Alexis Kebabtchieff
Linkedin logo

Boston Consulting Group

Paul-Alexis Kebabtchieff

Marie Guibart
Linkedin logo

Kea Partners

Marie Guibart

Elaine, Durand
Linkedin logo

Crédit Agricole, Information & Veille

Elaine, Durand

Philippe Dilasser
Linkedin logo

Initiative & Finance

Philippe Dilasser

Anne Baudry
Linkedin logo

Metro

Anne Baudry

Amaury Wernert
Linkedin logo

Kroll (Duff & Phelps)

Amaury Wernert

Smart Leaders Interview
Linkedin logo

B-Smart

Smart Leaders Interview