French market
The chocolate and chocolate factory market in France
The chocolate and confectionery market is enjoying sustained growth, driven by strong consumer demand and product diversification. In France, this industry is influenced by economic, behavioral and geographical trends. Retail sales fluctuate, with a notable rise to 3.572 billion euros in 2023, following a period of saturation in 2022. Market sales continue to expand, rising from 7.80 billion euros in 2023 to 8.72 billion euros in 2024.
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The chocolate and confectionery market is enjoying sustained growth, driven by strong consumer demand and product diversification. In France, this industry is influenced by economic, behavioral and geographical trends. Retail sales fluctuate, with a notable rise to 3.572 billion euros in 2023, following a period of saturation in 2022. Market sales continue to expand, rising from 7.80 billion euros in 2023 to 8.72 billion euros in 2024.
France's cocoa and chocolate trade balance remains in deficit, with exports of €1,711 million against imports of €2,718 million, revealing a heavy dependence on European imports. Belgium (24.98% ) andGermany (24.65%) dominate trade, while the share of the Netherlands, Spain and Italy remains significant.
Consumption habits are changing, with a marked preference for chocolate bars (34.9% of supermarket sales) and spreads (27.2%). Despite an exceptional rise in cocoa prices (+162%) and inflation affecting raw materials, the market shows notable resilience, with growth of 6.9% in value. There was a shift in purchases towards adult chocolates (+8.7% in volume and +11.8% in value), contrasting with a slight decline in children's chocolates.
In terms of brand awareness, Jeff de Bruges stands out as France's favorite brand(60.7% of those polled were in favor), while De Neuville remains the least well-known and least appreciated. The geographical distribution of chocolate companies in France reflects regional dynamics, with a high concentration in Auvergne-Rhône-Alpes (217 companies), Île-de-France (202) and Nouvelle-Aquitaine (135), against more limited presence in Corsica (6), Hauts-de-France (49) and Normandy (47).
Finally, the effects of inflation are impacting the sector: after a moderate rise in chocolate prices between 2010 and 2020 (+3.9%), a sharp 13% increase in 2023 is explained by energy costs and economic pressures. The aim of this study is to analyze market dynamics, key players and future prospects, in order to understand the challenges and opportunities facing the chocolate sector.
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