Content of the study:
The chocolate and chocolate factory market - France

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1.1 Definition and scope of study

French supermarket sales of chocolate are expected to fall by 2.3% in 2022 in value and 4% in volume terms, following 10% growth in 2020. The French chocolate and confectionery manufacturing market grew by 6.82%, this growth being driven by general price increases despite a loss of sales volume

In 2022, chocolatiers faced a tricky year, characterized by inflationary surges,purchasing power issues and health scandals, which created significant challenges for the industry. In 2023, many challenges remain, including record inflation in the food sector, which should lead to more difficult choices for consumers, impacting consumer trends at market research. In addition, energy and wage costs are rising significantly, requiring a reassessment of pricing strategies and targeted market segments.

At the same time, cocoa prices are trending upwards, affecting the competitiveness of chocolate products on the world market, and this must be taken into account in supply chain analyses.

However, despite these challenges, chocolatiers continue to invest in expanding their production capacities, reflecting their confidence in growth prospects, and underlining the importance of market research in identifying opportunities. It also appears that companies are beginning to adapt their growth strategies to new market conditions, integrating research data to better target their markets and customer segments.

Overall, manufacturing is still particularly concentrated in the hands of large multinationals such as Nestlé and Lindt. However, many French craftsmen and SMEs still manage to keep traditional French products alive.

In response, the market is developing premium products, which are more personalized and healthier, creating a differentiating factor in relation to private label and multinational products.

The sector's trade balance improved by almost 9% in 2022, thanks to a drop in imports linked to lower French consumption of chocolate. However, the trade balance remains highly negative, at almost 1 billion euros.

1.2 Growing global and European market

Cocoa bean production is very demanding, requiring a warm climate all year round, as well as high humidity accompanied by significant rainfall (***). These conditions are best found in tropical forests. This explains why cocoa is produced in so few different countries. Côte d'Ivoire and Ghana alone account for **% of the ...

1.3 A French market with solid fundamentals

The chocolate market grew from **** to ****, rising from *.*** billion euros to *.*** billion euros. This market size has been established using data on Grandes Surfaces Alimentaires (***).

In ****, with the loss of household purchasing power due to inflation, sales of chocolate in supermarkets fell by *.**%.

Size of the French chocolate market France, ****-****, ...

1.4 A market dependent on imports

The balance of trade in chocolate and chocolate products is particularly negative, with a coverage ratio of just **% in **** (***). This reflects the French market's heavy dependence on foreign imports, particularly in the chocolate bonbon and chocolate bar segments. [***]

exports of chocolate and other food preparations containing cocoa fell by *.**% in **** Exports ...

1.5 The positive effects of Covid-19 on the chocolate market

Sales in these three categories during the containment period France, April * to May *, ****, in % Source: ****

The health crisis and confinements have boosted sales of chocolate products. Indeed, the French looked for several ways to relax during the lockdown, and chocolate was one of them. Over the period April * to May *, ****, chocolate ...


2.1 Regular chocolate consumption

The average French budget for chocolate is around €*** per person per year. This is due to the high consumption of chocolate-based products, divided between bars, spreads and bars (***). [***]

Chocolate segment sales France, ****, € billion Source: ****

In fact, each French person consumes an average of **.* kg of Chocolate per year

Yet chocolate consumption ...

2.2 France's favorite chocolates

The French say they prefer some forms of chocolate more than others. Chocolate bars are enjoyed by almost */* of French **-year-olds. Fondants, moelleux and pains au chocolat are appreciated by over **% of the population. [***]

It is important to note that preferences change significantly with age. While bars are enjoyed by only ...

2.3 Chocolate and the holidays

An important aspect of chocolate is its high consumption during the festive season (***). The first two holidays alone account for **.*% of chocolate consumption over the year. [***]

In fact, **% of French people say they couldn't do without chocolate during the festive season (***). [***]

Breakdown of chocolate consumption by time of year France, ****, in Source: ...

2.4 Towards healthier food consumption

CHD-Expert has carried out a study on trends in French food consumption. [***] It identified several trends at work:

The Vegan trend, which is lived as a philosophy of life, concerns only *% of French people. The more general healthy trend, which concerns more and more French people. Consuming healthy food is becoming ...

2.5 France's favorite chocolate shops and bars

The graph below is based on OpinionWay's survey of French consumers' favorite chocolate brands in February ****. These are the respondents' answers to the question "Do you like such and such a chocolate shop?" for each brand, the percentage corresponding to the proportion of respondents who answered "yes". These answers are compared ...


3.1 A relatively concentrated market

An overview of the market

It is possible to distinguish * types of manufacturers on the chocolate and chocolate factory market in France. [***]

Number of companies by size and number of employees France, ****, in % Source: ****

The main players are foreign multinationals (***), which have processing plants in France and abroad, and export their ...

3.2 Chocolate production

Chocolate production is a relatively long and complex process, spread over several months and often several countries. It is important to distinguish between the stages of cultivation, processing, chocolate manufacture and distribution. [***].

After crushing, roasting and grinding, the cocoa powder is extracted from the beans, then mixed and refined with sugar ...

3.3 Geographical distribution of players

Companies in the sector

The number of companies making chocolate products continues to rise, from nearly *** in **** to **** in ****. [***]

Growth in the number of chocolate and chocolate-related companies France, ****-****, in units Source: ****

The number of employees in companies manufacturing chocolate products will increase by only *% between **** and ****, reaching **,*** employees.

Number ...


4.1 A wide range of products

An initial distinction between cocoa and chocolate products can be made according to the type of chocolate used to make them. The most common types of chocolate are dark and milk. They differ from each other in their cocoa, cocoa butter, milk and sugar content.

Source: ****

Secondly, these types of chocolate ...

4.2 Prices usually stable but rising sharply in 2022 and 2023

Prices for sugar, jam, chocolate and ice cream rose very little between **** and **** (***). [***]

However, in **** and ****, with inflation in France and rising energy costs, prices of sugar, jam, chocolate and ice cream will rise by *.*% in ****, and by **% in the first half of ****.

Price index for sugar, jam, chocolate and ice ...

4.3 The premiumization of chocolate

Cocoa and chocolate manufacturers are undergoing a number of changes, notably with the development of organic products and premiumization.

The organic trend

Today, **% of French people consider the "organic" label to be important for chocolate (***). This contrasts with stagnant or even declining sales in the sector. [***]

As a result, organic today ...


5.1 Regulations for cocoa and chocolate products

Cocoa and chocolate products are subject to the regulations set out in European Directive ****/**/EC, which covers product composition and labeling. [***]

The regulations distinguish between * main product categories:

Cocoa Chocolate Chocolate sweets

The cocoa butter content of powdered cocoa is a minimum of **% for lean cocoa, **% for "sweet" cocoa and **% for ...


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The chocolate and chocolate factory market - France

Publicado en 23/06/2022 by Helie Krotoff


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