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Agriculture

Food

Foodstuffs

The chocolate and chocolate factory market - France

An analysis with all the essential information for a clear, complete and quantified view of this market.

Available in French

The chocolate and chocolate factory market - France

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Study Overview

The chocolate and confectionery market is enjoying sustained growth, driven by strong consumer demand and product diversification. In France, this industry is influenced by economic, behavioral and geographical trends. Retail sales fluctuate, with a notable rise to 3.572 billion euros in 2023, following a period of saturation in 2022. Market sales continue to expand, rising from 7.80 billion euros in 2023 to 8.72 billion euros in 2024. France's cocoa and chocolate trade balance remains in deficit, with exports of €1,711 million against imports of €2,718 million, revealing a heavy dependence on European imports. Belgium (24.98% ) andGermany (24.65%) dominate trade, while the share of the Netherlands, Spain and Italy remains significant. Consumption habits are changing, with a marked preference for chocolate bars (34.9% of supermarket sales) and spreads (27.2%). Despite an exceptional rise in cocoa prices (+162%) and inflation affecting raw materials, the market shows notable resilience, with growth of 6.9% in value. There was a shift in purchases towards adult chocolates (+8.7% in volume and +11.8% in value), contrasting with a slight decline in children's chocolates. In terms of brand awareness, Jeff de Bruges stands out as France's favorite brand(60.7% of those polled were in favor), while De Neuville remains the least well-known and least appreciated. The geographical distribution of chocolate companies in France reflects regional dynamics, with a high concentration in Auvergne-Rhône-Alpes (217 companies), Île-de-France (202) and Nouvelle-Aquitaine (135), against more limited presence in Corsica (6), Hauts-de-France (49) and Normandy (47). Finally, the effects of inflation are impacting the sector: after a moderate rise in chocolate prices between 2010 and 2020 (+3.9%), a sharp 13% increase in 2023 is explained by energy costs and economic pressures. The aim of this study is to analyze market dynamics, key players and future prospects, in order to understand the challenges and opportunities facing the chocolate sector.

Key takeaways

Growth and sector challenges
Demand analysis
Market structure and organization
Supply and pricing analysis
Player segmentation
Latest trends and innovations

Methodology

Our methodology

Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector

Broad source base

• National, international, and private databases
• Professional press and polling institutes
• Industry reports, company financial statements...

Exclusive data

• Indexpresse sectoral database
• Preferred Brands database
• Expert interviews and proprietary indicators

Human expertise

• Experienced research analysts
• Know-how developed through 1500+ studies
• In-depth and rigorous analysis

Visual and actionable reports

• Graphic studies with synthetic structure
• Downloadable data
• Link to original sources

Contents

Sommaire

1. Market overview
- 1.1 Definition and scope of study
- 1.2 Growing markets worldwide and in Europe
- 1.3 A French market with solid fundamentals
- 1.4 A market dependent on imports
2. Demand analysis
- 2.1 Regular chocolate consumption
- 2.2 France's favorite chocolates
- 2.3 Chocolate and the holidays
- 2.4 France's favourite chocolate shops and bars
3. Market structure
- 3.1 Value chain
- 3.2 Number of companies and number of employees
- 3.3 Chocolate distribution
- 3.4 A relatively concentrated market
- 3.5 Strategic changes altering the market landscape
4. Offer analysis
- 4.1 A wide range of products
- 4.2 Prices rising sharply in 2022 and 2023
- 4.3 A variety of suppliers
5. Regulations
- 5.1 Regulations for cocoa and chocolate products