the wedding Market | France

2.1 Profile Analysis: The French Consumer

Overview

Source: ****
The average age at which French people get married has increased significantly; in **** the value for men (***) years.
For same-sex marriages the average age to get married is **.* years olds for men and **.* for women. [***]
This trend points towards a shift in the French society where marriage is postponed ...

2.2 Demand Trends

Cyclicality in weddings

Source: ****
The graph above represents the proportion of searches for a given term in a given region during a specified amount of time, compared to when it was the most searched (***). Thus, a value of ** means that the keyword has been used less often in the region concerned, ...

2.3 COVID-19's impact on the industry

COVID-** has turned **** into a nightmare year for any business operating in the wedding industry. Since March, weddings have been completely forbidden. Only recently the French Government stated that "as part of the progressive deconfinement, it is once again possible since * June **** to celebrate weddings and to register PACS in town ...

3.1. Market structure

As has been previosuly emphasized, the wedding market consists of several actors which all play a part in the final wedding, such as dress retailers, wedding planners, and sources of financing. Below we provide a breakdown in the market structure of some of the players in the different sub-segments of the ...

3.2 Distribution

Distribution of components which are essential to weddings must again be broken down and analysed separatly.
In **** the wedding dress market in France was valued at around €*** million. In terms of the distribution of wedding dresses, the majority of distribution remains physical due to the necessity to find a good fit, ...

4.1 Product Analysis

Weddings include many services and goods to consider. This includes the venue, decoration: flowers, lightning, design, etc., clothing (***), and indirect services which are purchased in relation to the wedding such as the honeymoon.
Below follows an overview of the supply of wedding venues in France (***).

Source: ****
In ****, we find that **% of ...

4.2 Price Analysis

In this section, we provide an overview to all cost components which are integral to a wedding. The tables below show the average expenditure for different wedding components. In particular, the scope of the caterer in terms of costs should be emphasized. The figures serve as an overview and prices can ...

5.1 Regulation

Administrative aspects
The operation of an apartment, a reception room or even a country cottage is not subject to any specific professional status. The rental of real estate is possible without creating a company. Only the standards in force (***) and the tax return of this rental is mandatory.
To transform an ...

6.1 Positioning of the actors

• Pronuptia International
• Pronovias
• Laura Z Organisation