Summary of our market study

The size of the wedding market in France is estimated at €3.4 billion in 2022.

The French wedding market has undergone significant changes in recent years, with the overall size of the market showing a downward trend. The number of weddings has fallen significantly since 2004, dropping by almost 20% to between 215,000 and 244,000 in 2022.

One of the key trends in the French wedding market is the growing popularity of handmade arrangements, where elements such as invitations, decorations and other wedding-related products are often handcrafted. This trend has even extended to services such as hairdressing, make-up and photography. More and more couples are opting for services provided by friends and family.

Average wedding expenses reflect this frugal mindset. The average expenditure for a wedding is around 8,000 to 10,000.

Young people under 35 are more likely to spend more on their nuptials than their elders, with a projected budget closer to 10,000 euros.

cOVID-19 has had a considerable impact on the wedding market, with many weddings postponed to the following year and an estimated 50-90% drop in the market.

To finance these matrimonial events, most French couples turn to savings, which account for around 60% of financing sources. Contributions from relatives come in second, at around 10-15%, followed by participatory financing, external sponsors and credit financing.

Wedding dress manufacturers :

  • Pronuptia International: one of the historic leaders in the French wedding dress market.
  • Pronovias: a major Spanish player in the wedding dress sector

Wedding planners :

  • Laura Z: represents the boutique segment of wedding planning services in France.
  • Numerous wedding planners offer their services.
  • Weddings represent an important part of caterers' sales
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Summary and extracts

1 Market summary

1.1. Presentation and market definition

The wedding market includes all products and services revolving around marriage. This includes, among other things, clothing (wedding dress and costumes), venue, catering, decoration, etc. 

The size of the global wedding market is increasing in line with stronger disposable income, and the strong cultural and social ties linked to marriage. The US leads the global market in terms of expenditure. 

The size of the French wedding market is decreasing due to several factors: first, marriages overall are declining. Since 2004, the number of marriages in France has decreased by 21%, which puts pressure on companies operating in this industry. Secondly, consumers in France, unlike in the United States, are less willing to spend vast amounts on weddings. 

A trend which is emerging in France, and which is related to expenditure, is the rise of do-it-yourself (DIY) arrangements in weddings, where products related to the wedding (invitations, decoration etc.) are "home-made". Again, this means that market players in this industry forego potential sales in an industry which is already highly fragmented with pressure on margins.

Finally, COVID-19 will have a detrimental effect on the wedding market in France, a harm which will most likely persist going into 2021 as well.

List of charts presented in this market study

  • Evolution du chiffre d'affaires du marché gloabl du mariage
  • Age moyen au premier mariage
  • Intérêt de recherche pour le terme "mariage"
  • Répartition mensuelle des mariages
  • If you were planning such a wedding, on which of the following expenditure items would you be tempted to make savings?
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Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Pronuptia International
Pronovias
Laura Z Organisation
Ceremonize
Les Demoiselles De Madame - Wedding Planner
The Dessy Group
Sumptuous Events
Rosa Clará
Ooh la la! France Wedding Planner
Oksana Mukha
MS Private Events
Monsieur Gaspard

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the wedding Market | France

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