French market
The Wedding Planners market in France
The wedding market encompasses all the products and services that revolve around weddings. It includes, among other things, clothing (wedding dresses and suits), the wedding venue, catering, decoration and so on. In particular, it includes the wedding planning markets. Wedding planners are professionals qualified to advise and assist in the organization of weddings.
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The wedding market encompasses all the products and services that revolve around weddings. It includes, among other things, clothing (wedding dresses and suits), the wedding venue, catering, decoration and so on. In particular, it includes the wedding planning markets. Wedding planners are professionals qualified to advise and assist in the organization of weddings.
Worldwide, the wedding planning market is dominated by the United States. Around 80-90% of weddings in the USA use a wedding planner. The contrast with France, where the figure is between 0% and 10%, is particularly marked[Wedding Academy].
Indeed, trends in the global wedding planner market are driven by markets such as the USA, South Korea and China. Generally speaking, Asia is experiencing rapid growth. In Europe, the market is still in its infancy, with the exception of the UK and Norway, where wedding planners have been well established for several years.
In France , the penetration rate of the profession remains relatively low, due to the immaturity of the market and its recent nature. According to estimates, it has only existed in France for one or two decades. The market appears to be stagnating at a time when the number of weddings in France is falling. Between 2004 and 2019, the number of weddings in France fell by 21% [INSEE] . Meanwhile, the average budget per wedding in France has remained stable over the past five years, hovering around €8,100 [MoneyVox].
This has a negative impact on the wedding planner market, which is heavily dependent on the number of weddings.
The wedding planning market in France is highly fragmented, with between 300 and 900 players. Barriers to entry are very low, as there is no diploma or training required to enter the business.
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