The Wedding Planners market


1.1 Definition and presentation

The wedding planner is a professional qualified to advise and assist in the organization of weddings. The role covered today by the so-called wedding planner has ancient origins, in fact, such a figure, committed to assisting the wedding, dates back to the birth of weddings, undoubtedly in different ways. In fact, the wedding planner, private or agency, is related to the value of marriage and has evolved over time following the social, cultural and religious transformations related to marriage.

The profession is still quite young in France, unlike in the United States for example, since the wedding planner activity has only appeared in France in the last fifteen years. The budgets allocated to weddings in France are increasing. This is a market that therefore has real growth potential.

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Research Analyst

Pierre-Antoine MOGENOT

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MS Media, Arts & Creation - HEC

Guillaume Belie

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Pierre Doussau

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