Content of the study:
The language travel market - France

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1.1 Market definition and presentation

The language holidays are stays of varying length by young people and adults in a foreign country, in order to to learn or improve their learning of the language of the country .

This market is developing in an era of globalisation and the need today to speak several languages, particularly in the professional world. Thus, language trips represent a fun alternative to this learning, whether they are carried out in total immersion in a family, in a language school, in immersion in a foreign school, between one week and one year, or in the context of a summer camp punctuated by daily language classes

And indeed, this market is very fragmented, because of all the travel alternatives that exist, but it is also a very promising market. It is estimated to be worth several billion euros with approximately 3 million bookings each year

Among the major players in the market are traditionally language travel agencies s, of the associations and specialized agencies owners of their own language schools.

In recent years, the offers and proposed formulas are evolving, as well as the audiences involved. The offer has expanded to include more countries, even though command of English remains the primary motivation for this type of stay.

The coronavirus crisis in 2020 has had a strong impact on this market which, with travel restrictions, falls by around 80% compared to 2019. Nevertheless, during this economically catastrophic year, many French people have registered on online platforms and applications to learn languages. This shows a growing interest in language learning, especially English, making the language travel market all the more promising in the aftermath of the crisis







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Reviews (5)

The performing arts market - France

Publicado en 22/09/2022 by Anais Reteux

Etude généraliste mais très bien réalisée du marché du spectacle vivant dont on trouve assez peu d'analyse aussi complète.

Businesscoot Response:

Merci infiniment Anaïs pour votre retour. Nous sommes ravis d'avoir été à la hauteur de vos attentes!

The holiday rental market - France


I am very satisfied with the contents of the study which will come to enrich my file of request for financing for a project related to the seasonal hiring

The board game market - France

Publicado en 13/01/2022 by Nicolas Silvani - LudoTech

A good overview of the market that doesn't neglect new market developments and at an affordable price. I am interested in a more in-depth study of new trends and players.

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The board game market - France

Publicado en 15/12/2021 by Client anonyme - Ce client a souhaité rester anonyme

Very useful

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The board game market - France

Publicado en 14/12/2021 by Client Anonyme - Ce client a souhaité rester anonyme

Etude sérieuse avec de bonnes références.

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