Content of the study:MARKET OVERVIEW
1.1 Definition and scope of the study
A vacation village is a tourist establishment that welcomes holidaymakers for stays of varying lengths. Families are welcomed in the form of a package (accommodation, catering, or individual means of preparing meals, leisure activities). Two types of vacation villages exist in France:
- Management by social tourism associations (affiliated to UNAT) ;
- Private management by commercial companies (Pierre et Vacances);
The players in the French market are social and solidarity tourism players, groups managing vacation village and tourist accommodation sites, networks of independent players, and specialized online booking platforms.
The French market has been concentrated and stable for several years. The players are divided between vacation villages with associative status, or participating in social and solidarity tourism, and private players whose aim is to make a profit. The former seek to make tourism more accessible and more responsible and in 2018 achieved a turnover of 421 million euros .
The Covid-19 pandemic has strongly impacted the business. Bookings were slowed and the sector suffered from government-imposed restrictions. The activity's revenue in April 2020 dropped by 83.7%.
Private players are driving the growth of the market, and continue to invest in new types of accommodation: more respectful, more consistent with the landscape and aiming for better waste management. After a phase of market concentration, the market seems to have reached maturity, the competition between the players motivates the differentiation of the offer and it takes place on the websites and the marketplaces which are the windows and stores of the sector.
Demand is divided between French and international clients, and French vacation villages are still benefiting from the attraction of foreigners to the country. Moreover, the clientele of the vacation villages is rather old and family oriented, with a good rate of loyalty and a fairly regular purchasing power.
1.2 The global hospitality market
The global hospitality market grew from $*,***.** billion in **** to $*,***.** billion in ****, at a compound annual growth rate (***) of **.*%. The hospitality market is expected to reach $*,***.** billion in ****, at a CAGR of *.*%.
Global Hospitality Market Size World, ****-****, USD billion Source: ****
The war between Russia and Ukraine has disrupted the chances of ...
1.3 The French short-term tourist accommodation market
In the Insee nomenclature, vacation village activities are recorded under NAF code **.**Z: Tourist accommodation and other short-term accommodation. This code does not only concern vacation villages but remains a good indicator of the general dynamics of the market.
revenue growth in tourist accommodation and other short-term accommodation (***) France, ****-****, in ...
1.4 The impact of the health crisis on the French market
Insee presents the evolution of the turnover index of activities recorded under NAF code **.**Z (***).
change in the turnover index for tourist accommodation and other short-term accommodation (***) France, September **** - August ****, index *** in **** Source: ****
The index reflects the very poor performance of **** compared to ****. Despite a very positive start to the ...
ANALYSIS OF THE DEMAND
2.1 Holiday village clientele: age, income bracket, social class
You can find more figures on French tourism in **** and **** on the following studies: The online travel marketThe youth hostel marketThe ecotourism marketThe market for luxury campsites
UNAT published its Holiday Village Customer Study in ****. This study is the result of a survey conducted among the target clientele. Because the sector ...
2.2 Characteristics of the stays: services, activities and loyalty
Types of stay
On average, the clientele makes *.* tourist stays per year, generally between * and * nights. The survey also reveals the type of services chosen by the clientele during their stay in a vacation village.
Type of service chosen by the demand during a stay in a vacation village France, ****, in ...
2.3 Seasonality of demand
The online tool Google Trends, allows us to obtain the evolution of the interest for a given term, according to the number of times this term was searched on a given period in a defined region. The graph below reports the evolution of the interest for the term "Village vacances"
evolution ...
MARKET STRUCTURE
3.1 vacation village in the area
Vacation villages in France
In France, two types of vacation villages can be distinguished: those that have a commercial function, and those that participate in social and solidarity tourism (***). In the Tourism chapter of the **** edition of the Tables de l'économie française - Insee, you can find the table ...
3.2 The different structures and main actors
As mentioned earlier, vacation villages are divided between villages that participate in social and solidarity tourism affiliated with UNAT, and private group villages (***).
However, it should be remembered that UNAT declares *** vacation villages in its network at the end of **** - so this breakdown may have become more evenly distributed since ...
3.3 Focus on a market leader Pierre et Vacances - Center Parcs
Pierre et Vacances Center Parcs Group (***)
The group is one of the leaders in France in the sector. The group's ****/**** registration document carries out a review of its activities. It brings together more than *** sites operated in Europe under * tourism brands, three of which concern vacation villages:
Pierre et Vacances: (***): The ...
ANALYSIS OF THE OFFER
4.1 The classification of vacation villages
A typology of the vacation village offer can be made according to a classification from * to * stars which defines the level of standing of these establishments. This classification is relative to the arree of July *, **** setting the standards and procedure for the classification of vacation villages (***) modified by order of May ...
4.2 France offers a great diversity of destinations and vacation villages
The table below is intended to show the great diversity of vacation villages in France. This list is not exhaustive and is intended to illustrate the current offer of the sector in France
REGULATION
5.1 Regulations and general definition
Definition of a tourist residence :
article D. ***-* of the Tourism Code:
"A classified commercial accommodation establishment, subject to permanent or seasonal operation. It is made up of one or more individual or collective housing buildings grouping together, in a homogeneous whole, furnished housing premises and premises for collective use. ...
5.2 Quality labels
Qualité Tourisme :
Qualité Tourisme is a brand that federates the steps taken by tourism professionals whose objective is the quality of service for customer satisfaction. Registered by the Ministry of Tourism, the Quality Tourism mark is a guarantee of confidence for tourism professionals and their customers.The "Tourism and Handicap" ...
POSITIONING OF THE ACTORS
6.1 Segmentation of actors
6.2 Study of the companies' websites
Web traffic of the main vacation village websites in France France, ****-****, in thousands of visits Source: ****
Web traffic of the other main vacation village websites in France France, ****-****, in thousands of visits Source: ****
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Reviews (5)
The performing arts market - France
Publicado en 22/09/2022 by Anais Reteux
Etude généraliste mais très bien réalisée du marché du spectacle vivant dont on trouve assez peu d'analyse aussi complète.
Businesscoot Response:
Merci infiniment Anaïs pour votre retour. Nous sommes ravis d'avoir été à la hauteur de vos attentes!
The holiday rental market - France
Publicado en 26/04/2022 by MATTHIEU VANDERPERRE - ETS VANDERPERRE
I am very satisfied with the contents of the study which will come to enrich my file of request for financing for a project related to the seasonal hiring
The board game market - France
Publicado en 13/01/2022 by Nicolas Silvani - LudoTech
A good overview of the market that doesn't neglect new market developments and at an affordable price. I am interested in a more in-depth study of new trends and players.
Businesscoot Response:
Hello Nicolas, Thank you for your feedback and we are delighted that this study has given you a good overview of the market.
The board game market - France
Publicado en 15/12/2021 by Client anonyme - Ce client a souhaité rester anonyme
Very useful
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The board game market - France
Publicado en 14/12/2021 by Client Anonyme - Ce client a souhaité rester anonyme
Etude sérieuse avec de bonnes références.
Businesscoot Response:
Merci pour votre retour et la confiance accordée :)
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