French market
The vacation village market in France
A vacation village is a tourist establishment that welcomes families, couples, groups of friends or professionals for stays of varying lengths. Located in popular destinations, villages offer a complete experience where every detail is taken care of. Guests are welcomed in the form of a package (accommodation, catering or individual meal preparation facilities, leisure activities).
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A vacation village is a tourist establishment that welcomes families, couples, groups of friends or professionals for stays of varying lengths. Located in popular destinations, villages offer a complete experience where every detail is taken care of. Guests are welcomed in the form of a package (accommodation, catering or individual meal preparation facilities, leisure activities).
Vacation villages are characterized by their warm atmosphere and community spirit. They encourage encounters and exchanges with other residents through group activities and evening entertainment.
There are two ways of managing vacation villages in France:
Management by social tourism associations (affiliated to UNAT);
Private management by commercial companies (Pierre et Vacances);
By 2023, on a global scale, the tourism market has grown steadily, sustained by a compound annual growth rate of 5.5% (2023 - 2032). In terms of foreign visitor arrivals, Europe dominated the market with 54% of the total.
On the French market, tourist accommodation sales grew steadily between 2015 and 2019 before being impacted by the pandemic and falling to 3.84 billion euros in 2020. By 2021, sales have resumed their upward climb, and will continue to grow significantly until 2023.
There are many players in this market, including property developers, vacation village managers and service providers.
Vacation villages can be classified by range (luxury, budget, ecological...) and are located in three main areas:
By the sea
in the mountains
in the countryside
There are 920 vacation villages in France, comprising 64,000 units and 254,000 beds, and these numbers are constantly growing. These establishments welcome almost 5.5 million guests a year throughout France, more than half of whom are families.
Accommodation in these villages is generally offered in three formulas:
Full board
Half board
Self-catering
The main players in the French vacation village market include Pierre & Vacances, Club Med and Village Vacances France.
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