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MARKET OVERVIEW

1.1 Definition and scope of the study

Board games have distinguished themselves by their ability to survive through the ages and, even today, they are at the heart of consumer habits leisure of the French. Indeed, since the game of go through the Monopoly or the 1000 terminals , board games have gained a special place in the leisure habits of French households . Just like Dungeons and Dragons or Diplomacy Some games create and gather entire communities and a myriad of derivative products.

But what is a board game?

Difficult to define in absolute terms, board games are generally characterized by :

A more or less complex rule of the game ;
A minimum of 2 participants
The need for one or more material supports (game board, counters, pen, dice, cards)

Despite the revolution it represents, the advent of digital technology has not upset the market for board games, which are still finding takers, accounting for approximately 14% of the toy market.

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