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MARKET OVERVIEW

1.1 Definition and scope of the study

Board games have distinguished themselves by their ability to survive through the ages and, even today, they are at the heart of consumer habits leisure of the French. Indeed, with the game of go through the Monopoly or the 1000 terminals , board games have gained a special place in the leisure habits of French households . Just like Dungeons and Dragons or Diplomacy Some games create and gather entire communities and a myriad of derivative products.

Difficult to define in absolute terms, board games are generally characterized by :

A more or less complex rule of the game ;
A minimum of 2 participants
The need for one or more material supports (game board, counters, pen, dice, cards)

The main strength of the board game market is french players' attraction to board games . Indeed, as mentioned above, more than 85% of French people play board games regularly This makes them one of the world's most avid consumers of this type of entertainment. The board game sector in France is experiencing a multitude of actors, more and more numerous This diversity gives consumers more purchasing power and they can afford to be more demanding. This diversity gives consumers more purchasing power and they can afford to be more demanding.

Despite the revolution it represents, the advent of digital technology has not upset the market for board games, which are still finding takers, accounting for approximately 18% of the toy market

The containment and crisis of COVID-19 confirmed the good health of the sector. According to an article published by Le Point, about one board game was sold per second during the containment period. More globally, board game sales exploded by 11% over 2020 compared to 2019.

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