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MARKET OVERVIEW

1.1 Definition and scope of study

Escape games is a Japanese concept which arrived in France during the year 2013. The concept is simple: a team of players is locked in a room, and has a set time to get out (usually 60 minutes). This is achieved by solving puzzles and discoveries that plunge the player into a real universe defined by the room. The challenge, and the multiple possibilities of strategies generated by this concept is what contributes to the popularity.

The players in the escape game market are architects, scriptwriters, and actors. The sector is divided between individuals and franchises, but no major group dominates yet.

Over the past 10 years, the concept has been gaining ground around the world, but is still growing primarily in Western countries. Also, while the United States and China are the two countries with the most facilities, the leading countries in terms of the number of facilities per million inhabitants are European countries

In 2020, France accounted for more than 861 facilities with only 77 closures since the offer appeared. Escape games are still growing strongly and the French market is in the process of being structured. Nevertheless, the territorial network is now rather relevant, and competition should increase in the coming years. Indeed, in a sector where word-of-mouth and customer experience is paramount, seniority is not yet an argument, and many players contribute to a changing paradigm.

In 2020 the health crisis has interrupted the excellent dynamic in which players in the escape games market were operating. Nevertheless, escape games have nevertheless shown resilience and still have the potential for a solid recovery in 2021 with great opportunities for the future. Indeed, experts in the sector agree that the potential demand is still very high, and that there are still many people who are not familiar with the concept and can thus be reached. To achieve this, appropriate marketing is needed.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE PLAYERS

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Reviews (1)

The escape rooms market - France

Publicado en 02/12/2021 by Virginie Servajean - EDF

The note allowed me to understand the challenges of escape games in France.


Businesscoot Response:

Hello Virginie, Thank you for your feedback. We are glad that the study lived up to your expectations. We hope you will give us a 5/5 next time ;)