The escape games market - Germany

1.1 Scope of the study

Escape rooms are an interactive game in which a group of players are locked in a room, which they have to escape in a certain time. In order to escape this room, the players must complete various tasks, search for certain clues and solve puzzles. The rooms are themed and can represent different scenarios such as a prison, an abandoned house, a spaceship or an archaeological site. The atmosphere is often enhanced by background stories, props and special effects to make the experience more realistic and exciting.The concept of Escape Rooms originated in Japan and has become popular in Germany since 2013.

The global market for Escape Rooms is growing: it is expected to increase at a compound growth rate of 5.5% between 2020 and 2027.[Varified Market Reports] Over thepast decade, the concept has gained global acceptance. The U.S. is the world's largest market for Escape Rooms, with over 2,250 Escape Rooms [Room Escape Artist, 2022], followed by China with 1,100 [Nikkei, 2019].

In the early years, Escape Rooms were still relatively rare in Germany, but their success and popularity led to a rapid growth of the industry. Over time, more and more companies opened Escape Rooms in different cities, offering a variety of themes and difficulty levels. In 2023, there are 371 providers in Germany with 954 Escape Rooms. These are currently spread across Germany in 179 cities .Strong growth is also expected in the future in the market for Escape Games in Germany [Escaperoomgames.de, 2023] Currently, the industry is still divided between private individuals and franchises and there is no established market leader in the market yet.

Escape rooms appeal to a wide range of audiences, from families to friends to businesses seeking teambuilding activities, as they promotePromote teamwork, communication and problem-solving skills.

Other industry trends and consumer typology are examined in the following study. In addition, the structures of the market and the competitors in the market are analyzed to draw insightful conclusions.