The escape games market - Spain

Escape games or escape rooms originated in Japan before gradually spreading throughout the rest of the world. A team of players has to solve enigmas that will enable them to escape within a given timeframe. Escape games are often themed (Hall Escape, Street Escape, etc.), and located in urban centers. Around 72% of escape games last 60 minutes and only a few of them exceed 90 minutes. In Spain, the escape game market has seen impressive growth over the past five years. 677 companies were already on the market back in August 2018, and there has been a 451% growth in the two years that followed, leading some companies to exceed one million euros in sales, such as Rombo code. The market suffered considerably from the advent of Covid-19, which brought market growth to a screeching halt, while the inability to travel and social distancing measures struck the business model at its heart for companies in the sector. Despite attempts to move online, the experiment met with mixed success, with consumers much preferring to experience it "live". The recovery of the economy and the progressive removal of health measures in 2021 and 2022 have shown, however, that the craze for escape games has not dried up, while new concepts focusing especially on specific population categories are developed (teenagers, children, businesses, etc.).