The board game market - Spain
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Study Overview
Board games have distinguished themselves by their ability to withstand the test of time, and today they are still at the heart of leisure consumption habits in many countries. Definition of a board game: although difficult to define in absolute terms, board games are generally characterized by :
More or less complex rules; A minimum of 2 participants; The need for one or more material supports (game board, pawns, pen, dice, cards).
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Although Spaniards are traditionally very attached to cards, board games have also become an important part of the country's entertainment habits. Nevertheless, there is still considerable potential for growth in this sector, particularly through the constant expansion of the consumer base. The Spanish board game market is highly differentiated: on the one hand, there are the big toy companies, which have expanded into the board game sector; on the other, there are smaller structures emerging, often from crowdfunding, with a more innovative offering, aimed at more knowledgeable consumers and therefore a more restricted customer base. The emergence of crowdfunding is revolutionizing the board game sector, eliminating certain players from the value chain (distributors and publishers, for example). [Un Toque de Juegos]
Key takeaways
- Growth and sector challenges
- Demand analysis
- Market structure and organization
- Supply and pricing analysis
- Player segmentation
- Latest trends and innovations
Our methodology
Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector
Broad source base
- • National, international, and private databases
- • Professional press and polling institutes
- • Industry reports, company financial statements...
Exclusive data
- • Indexpresse sectoral database
- • Preferred Brands database
- • Expert interviews and proprietary indicators
Human expertise
- • Experienced research analysts
- • Know-how developed through 1500+ studies
- • In-depth and rigorous analysis
Visual and actionable reports
- • Graphic studies with synthetic structure
- • Downloadable data
- • Link to original sources
Sommaire
1. Market overview
- 1.1 Definition and scope of study
- 1.2 The global market
- 1.3 The domestic market
- 1.4 Foreign trade
- 1.5 The impact of covid 19 on the market
- 1.6 Best-selling board games in 2023
2. Demand analysis
- 2.1 Spaniards' leisure spending
- 2.2 Three Kings, Christmas and toys
- 2.3 The sociological profile of consumers
- 2.4 Consumer gaming habits
- 2.5 Types of consumer
- 2.6 Relations between Spaniards and publishing houses
3. Market structure
- 3.1 Value chain
- 3.2 Structure of the toys and games sector
- 3.3 Production of board games
- 3.4 Distribution of board games
- 3.5 Crowdfunding and board games
- 3.6 Marketing and communications
4. Offer analysis
- 4.1 Types of board games
- 4.2 Prices
- 4.3 Spain's favorite games
- 4.4 Supply trends
5. Regulations
- 5.1 Protecting children
The board game market - Spain
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