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The board game market - Brazil

An analysis with all the essential information for a clear, complete and quantified view of this market.

Available in Portuguese

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Study Overview

Board games have stood out for their ability to transcend the ages and are still at the heart of French leisure consumption habits today. In fact, from the game of go to Monopoly or 1000 terminal blocks, board games have earned a special place in the leisure habits of families all over the world. Games like Dungeons and Dragons or Diplomacy create and bring together entire communities and a myriad of derivative products. Board games are generally characterized by:

A more or less complex game rule A minimum of 2 participants The need for one or more material supports (game board, pawns, pen, dice, cards).

According to the Brazilian Institute of Geography and Statistics (IBGE), there has been significant growth in the society games market in Brazil in recent years. In 2022, data indicates that the social games sector generated approximately R$1.2 billion for the Brazilian entertainment industry. The rise in popularity of analog and strategy games among various age groups is driven by a combination of factors. These include the resurgence of interest in analog games, the growing popularity of strategy games among different age groups and the influential role of social networks in propagating gaming trends. An emerging trend in the board games market is the increased demand for social and interactive experiences. Consumers are showing a growing interest in games that offer opportunities for personal connection and shared entertainment.