This study analyses the market for beer sold in France, from major international brands to independent breweries, including alcohol-free beers and flagging shandies where statistics group them with beer. It follows the value chain, from brewing to sales in shops and in cafés, hotels and restaurants. After the 2022 peak, releases for consumption fell to 23,48 million hectolitres in 2024, while large-scale retail sales reached 4,9 billion euros over the twelve months to 14 June 2026. The study describes buyers, their ages, their spending and the decline in the share of buying households, then consumption occasions, preferred styles, brand awareness and the growing place of alcohol-free beer. It examines sales channels, bottle and can formats, deliveries to cafés and restaurants and the reuse of containers. Finally, it presents the network of around 2 500 breweries, salaried employment and its regional concentration, consolidation and investment strategies, the weight of imports from Belg