This study analyses the French sweet biscuit market through its main measurement scopes: supermarket sales, at-home household purchases, industrial production and foreign trade. It shows a large but contrasted market, driven more by prices than by volumes. In MAT P6 2026, sales in large-scale retail reached 2,89 billion euros, up 1,4 % in value but down 0,9 % in volume. Demand remains almost universal: 97,2 % of households buy sweet biscuits in MAT P9 2025, for an average annual budget of 90,60 € per buyer. The study details the structure of the aisle, dominated by cake-style biscuits, and distinguishes dynamics by segment, the decline in organic, as well as changes in trade-offs between purchase frequency, spend per transaction and overall budget. The document also sheds light on the value chain, from raw materials to distribution, highlighting the exposure of chocolate-based recipes to cocoa, whose average price reached 8 202,9 USD per tonne in 2025. It examines industrial models spa
