the aperitif biscuit market | France

1.1 Definition and scope of study

The aperitif initially refers to the snack made up of both drinks (alcoholic and non-alcoholic) and biscuits (salty or sweet), which precedes the meal. It represents a real moment of conviviality for those who share it and has gradually been transformed by going so far as to replace dinner. In fact, the dinner aperitifs are more and more popular with the French

Aperitif biscuits are all the salted dry products consumed on the occasion of these events. The market is therefore shared between four main categories of foods: salted seeds, tiles and extruded, chips and crackers

The world market aperitif cakes is growing and is expected to grow at a CAGR of 4.5% between 2019 and 2024 . The main consumers of these products are developed countries, particularly the United States and the United Kingdom. Countries such as China and India account for only a small proportion of consumers

In France, the aperitif is extremely popular since 66% of French people take it at least once a month. Sales of aperitif biscuits also increased by 3.2% between 2018 and 2019 pushed in particular by the popularity of tiles and extruded products. The development potential is great because the French consume only 3.5 kg of these products per year compared to 4 kg for the European average. This is almost half as much as in the United Kingdom and the Netherlands.

The aperitif cake market is divided between private labels and large international groups. Retail brands account for almost half of sales and PepsiCo, Mondelèz, Kellogg's and Intersnack share almost all the rest of the market

The salted aperitif market is experiencing particularly strong growth and is driven by the innovations . The product novelties play the health, respect for the environment and gluten-free . Although dominated by giants of snacking The aperitif biscuit sector remains sensitive to innovation, which favours the arrival of new entrants. To sustain their growth, the players are counting on innovation The main challenge remains the difficult balance between taste and nutritional values, in the face of consumers' growing expectations in terms of naturalness.