The dried fruit market in France

The European flower market is valued at over $32 billion, with annual growth of 5.2%. Renewal and transformation of the French dried flower market The French dried flower market, which has seen a steady decline (the value of flower imports fell by more than 40% between 2015 and 2020), is experiencing a revival. It has changed its outdated image and is supported by a more modern aesthetic, a push towards more sustainable consumption habits. This revival is driven by social media, influencers and brands. France imports 85% of its flower consumption. Imports exceed 300 million euros. Cut flowers represent only a small part of the market. Dried flowers last much longer than their fresh counterparts, and offer an economical alternative. Prices for dried flowers vary considerably, as they are influenced by the size of the bouquet, the type of flower and the level of sophistication. For example, the price of a stem of Pampa flower, a popular dried flower, varies between 5 and 10 euros. The Ne

The French market for fresh fruit and vegetables exceeds 25 billion euros. Annual global fruit production has risen to an estimated 1,100 million tonnes. Asia dominated fresh fruit and vegetable production, accounting for 59% and 74% respectively. The French market, with annual growth in value of 7%, has not been significantly impacted by the COVID-19 crisis. France imports mainly from Spain and exports to European markets. Market trends Consumption levels of fruit and vegetables are rising little in volume terms, but more in value terms. The market is moving towards higher quality. Consumers are looking for seasonal produce and are very attentive to its origin. French fruit and vegetable production in value terms is recording an average annual growth rate of between 5 and 10%. Potatoes show an exceptionally high growth rate of between 15 and 25%. Pesticide use continues to be a concern for consumers, but the trend is towards a lower level of concern, and consumers are placing greater

The French organic fruit and vegetable market is worth between 11.5 and 13 billion euros. Worldwide, the market is dominated by the United States, with a share of over 39%, while France ranks third behind Germany. The organic farming market was valued at 124.8 billion euros in 2021, continuing to grow at an average annual growth rate (AAGR) of 8.83%. In France, the surface area dedicated to organic production and the number of organic producers continued to rise, with contributions from regions such as Nouvelle-Aquitaine and Occitanie. Specialized stores remain important players in the market, despite a difficult 2022 with falling sales, such as Biocoop at -5.6% and Naturalia at -7.8%. Startups that promote a direct link between producers and consumers, such as Potager City and Les Commis. Regulations have also been updated, with the EU tightening organic production rules with Regulation (EU) 2018/848 from 2022. Trends in the organic produce sector Organic fruit and vegetables represen