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Summary
The global dried fruit market is characterized by varied production and consumption patterns, the key products being peanuts, almonds, raisins, pistachios, walnuts, dates, cashews and hazelnuts. Over the period 2022-2023, while peanuts topped the production ladder with over 50 million tonnes and saw no growth, almonds saw a significant production decline of 11.8%. Although the overall market produced 56 million tonnes, some segments such as raisins fell by 6%.
The French domestic market declined by 3.1%, reaching 6% in 2022, under the influence of a reduction in teleworking, a rebound in out-of-home consumption and inflation. The main French brands experienced mixed fortunes, with private labels suffering a 4.9% decline, while Color Foods grew by 7.6%. France, renowned for its prunes and walnuts, has private and cooperative initiatives underway to strengthen its position in almonds and pistachios due to consumer preference for health benefits, unprocessed natural foods and local products. French prunes have faced stiff competition from cheaper international sources, leading to a demand for PGI designation to add value.
In contrast to the increase in production and quality of nuts such as walnuts, market prices have fallen due to an oversupply in relation to demand. Initiatives such as Compagnie des Amandes are striving to revitalize almond production in France, aiming to plant thousands of hectares and build processing facilities to meet the growing demand for healthy, traceable snacks, while addressing sustainability concerns such as eco-friendly packaging.
The dried fruit market in France has seen significant changes in consumer preferences and habits.
French consumers have become more health- and environment-conscious, which has led to changes in supply and demand dynamics within the dried fruit industry. Health benefits have been one of the main drivers of dried fruit consumption in France. Packed with vitamins, nutrients and essential fats, dried fruits, like nuts and seeds, are increasingly appreciated for their energizing and satiating effects.
What's more, studies have shown a potential link between regular consumption of dried fruit and a reduced risk of certain types of cancer. As a result, the French are incorporating dried fruit into their diet, not only as a source of energy for sporting activities, but also as a preventive measure in the event of health problems. Another aspect influencing the dried fruit market is the growing rejection of ultra-processed foods by French consumers.
Over the last decade, the trend has been to seek ingredient transparency and minimize consumption of processed foods. As natural, unprocessed foods, dried fruit responds to consumers' desire for healthier snack alternatives. This trend has led to a significant increase in sales of dried fruit.
From an environmental point of view, demand for sustainable packaging solutions is growing. with a significant percentage of French consumers keen to reduce the use of plastic, dried fruit companies are responding by investing in environmentally-friendly packaging options such as biodegradable, compostable and recyclable materials. Switching to eco-design not only improves brand image, but also enhances customer relations and employee motivation.
What's more, the French are increasingly keen to consume organic and locally-produced food. Although France imports a considerable quantity of dried fruit, the country specializes in the production of French prunes, around 30% of which are exported. France is also interested in local walnut production, as evidenced by the bumper harvest of 2022, which reached between 45,000 and 55,000 tonnes. However, this surge in production has created a supply that outstrips demand, leading to a fall in market prices.
To capitalize on the local and organic trend, efforts are underway to resurrect other nuts such as pistachios and almonds "Made in France". While pistachio cultivation is a long-term initiative with harvests in a few years' time, almond cultivation has been the subject of a more immediate commitment with an estimated 250 to 350 hectares planted in winter 2020 and plans for continued expansion and investment in processing facilities.
The dried fruit market in France is nuanced, with key players driving the dried fruit market landscape
The dried fruit market is a dynamic space, with several key players distinguishing themselves through their production, innovation and market penetration strategies. These companies lead the way in industry dynamics and shape consumer choices through the diversity of their offerings and their specialization in different market segments.
- Mondial Fruits Secs - As a leading name in the industry, Mondial Fruits Secs maintains a strong position in the dried fruit market. Renowned for offering a range of dried fruits that meet consumer tastes and preferences, this brand continues to be a top choice for those seeking both variety and quality in their dried fruit selections.
- Maître Prunille - Proud of its French roots, Maître Prunille is not only a competitor in the market, but also a specialist in dried plums, particularly the iconic Agen prunes. With a proud heritage and an IGP designation that attests to their quality and authenticity, Maître Prunille maintains a reputable position in the French dried fruit market. This brand is diversifying its reach with sub-brands such as L'instant Pruneau, which offers a range of premium prunes, and Rigopop, which ventures into the realm of popcorn made from French corn.
- Private labels - In terms of market dominance, private labels hold a substantial volume share, reflecting consumers' predilection for cost-effective options without compromising on quality. These brands offer consumers a cost-effective alternative, which is crucial, especially at a time when economic factors influence purchasing habits.
- Color Foods - An innovator at heart, Color Foods has demonstrated its ability to meet consumer demands for sustainable development. By introducing environmentally-friendly packaging and an assortment of sub-brands that meet different consumer needs, such as Les FADAS de fruits secs for organic snacks and SUN for raw and processed dried fruit, they are paving the way for environmentally-friendly, health-oriented food consumption.
- Daco Bello - As a major player, Daco Bello has established its presence in the dried fruit market by offering a range of natural, nutritious dried fruit options that resonate well with the health-conscious consumer segment.
- Sun-Maid - Best known for its raisins, California-based Sun-Maid Growers has long been a household name, not only in the U.S., but around the world. Its classic offerings and commitment to natural, sun-dried fruit without artificial additives have won it a loyal consumer base and set high standards in the industry.
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Inforamtion
- Number of pages : 30 pages
- Format : Digital and PDF versions
- Last update : 09/11/2023
Summary and extracts
1 Market overview
1.1 Definition and scope of study
Dried fruit can be divided into 2 categories:fruit that is naturally devoid of water and fruit that is artificially dried. The first category includes oilseeds (almonds, walnuts, hazelnuts, pine nuts, pistachios), fleshy fruits (goji berries, cranberries) and seeds (sunflower, linseed, chia, pumpkin, etc.). The second category includes fruits such as grapes, bananas, apricots and prunes.
Dried fruits can be eaten directly, in which case they are sold in bulk or in bags with the option of assortments, and they can also be used as a cooking ingredient, for pastries or to season salads, for example.
Dried fruit is packed with nutrients such as carbohydrates, lipids and vitamins. These different nutrients have various health benefits, from being a source of energy to having a satiating effect. Dried fruit is also a natural food that can be eaten unprocessed. These different aspects appeal to the French, as they correspond to new consumer trends.
Dried fruits are produced and consumed all over the world, and each country has its own specialties. For example, the USA produces 76% of the world's almonds and Turkey 62% of its hazelnuts, while China consumes the most peanuts in the world and India the most cashews.
As far as France is concerned, the leading brands on the French market are Mondial fruits secs, Maitre Prunille and private labels. One of France's strengths in the dried fruit market is its prune production, which will rank 4th in the world by 2021. French prunes hold the IGP (Protected Geographical Indication) designation for Agen prunes, and are the most widely consumed dried fruit in France. Unfortunately, poor weather conditions have made 2021 a more complicated year for French producers, who have had to harvest their prunes prematurely, which is likely to reduce annual production by 62.5% compared with 2020.
The Covid crisis was a major growth factor for the dried fruit sector. However, at present, the decline in teleworking, the resumption of consumption outside the home, and above all inflation have led to a fall in sector sales of around 3% in 2022, after a 4% increase in 2021.
1.2 The global market
As explained in the introduction, each fruit is produced, exported and imported in different countries, and they don't all occupy the same share of the market. But according to the INC (***), by ****, ** million tonnes of dried fruit will be produced worldwide. Here are the * most widely produced dried fruits in the ...
1.3 The domestic market
The dried fruit market, valued at *** million euros, was down *.*% year-on-year on a rolling basis to P* ****. This trend is due to the decline in teleworking, the upturn in out-of-home consumption and inflation . The dried fruit category declined across all distribution channels, with the exception of hard discount chains, which grew ...
2 Demand analysis
2.1 Dried fruit, a food that seduces with its benefits
Dried fruits are becoming increasingly popular for a variety of reasons:
They're good for your health, as they're packed with nutrients and vitamins.Scientific studies have shown that eating dried fruit can reduce the risk of certain cancers, such as the study carried out by Dried Fruit Intake and Cancer in ...
2.2 A variety of uses and products
Market share in value of dried fruit categories France, ****, percentage Source: ****
We can therefore see that dried fruit has multiple uses, and that they all appeal in equal measure, with the exception of dried fruit baskets, which account for only a tiny share.
trends in per capita consumption of the main ...
2.3 Bulk, a distribution channel gaining ground and driving growth in the dried fruit market
The bulk market in France represented sales of *.* billion euros in ****. In ****, the bulk market is estimated at *.* billion, representing ***% growth in * years[***]. But what explains such growth?
Here are just a few of the reasons for bulk's popularity: To protect the environment by reducing packaging To obtain quality products, as ...
2.4 The French are changing their eating habits: organic, local and dietary products are favoured
In ****, many French people say they want to pay attention to what they eat. Here's what they want to pay attention to:
More responsible eating: what the French are saying France, ****, percentage Source: ****
These results demonstrate the French people's intentions to pay attention to what they eat, intentions that were confirmed ...
3 Market structure
3.1 Growing dried fruit: France specializes in prunes and walnuts
One type of player in the dried fruit market is the producer, and France is a major producer of prunes and walnuts .
The Agen pruneaccording to agriculture.gouv, ****:- **,*** tons of PGI Agen prunes are produced every year- *,*** producers harvest Ente plums- The surface area of the French orchard is **,*** hectares- ...
3.2 Specialists in dried fruit processing, packaging and trading
Once the dried fruit has been collected, it is sold to processors who take care of transforming, packaging and reselling the dried fruit. To help you understand how the transformation process works and which players are involved, Color Food has published an explanation diagram:
Source: ****
Here's the detailed process:
Incoming merchandise ...
3.3 Distribution
Dried fruit is sold in supermarkets, organic stores, bulk stores and online. So we can see that there are many distribution channels for dried fruit, which are the same as those for food in general.
it's worth noting that food e-commerce is no longer a niche market: in mid-****, the Nielsen ...
4 Offer analysis
4.1 Dried fruit technical details
Table summarizing the nutrients present in the main dried fruits :
Source: ****
Oilseeds are rich inprotein, fat and fiber, as well as nutrients such as calcium, phosphorus, magnesium, potassium, zinc, selenium, iron, and vitamins B*, B* and E. Fiber also facilitates intestinal transit. Care must be taken, however, as dried fruits lose ...
4.2 Dried fruit prices on the rise in France
Here's an idea of the prices of the main dried fruits. Prices may vary depending on whether the product is organic or produced in France.
Source: ****
Consumer prices for nuts and dried fruit rose sharply in ****, up *.*% on ****, and in **** (***), they increased by *.**% on ****.
Consumer price index: Dried fruits and nuts France, ...
4.3 Trends: factors to watch out for to remain attractive
As we've already said, consumer habits are changing, and this is having an impact on the dried fruit market.
The French are paying attention to plastic packaging.**% of French people want to reduce plastic packaging and unwrapped products. Yet dried fruit, when not sold in bulk, is sold in plastic bags ...
5 Regulations
5.1 Various controls: "Hygiene package", sanitary supervision and DCGRF
The distribution of fruit and vegetables is strictly governed by European health regulations for the agri-food sector. In ****, a set of standardized regulations came into force across the European Union, known as the "Hygiene Package". These regulations provide a framework for the entire industry and all its players: producers, distributors and ...
5.2 World Customs Harmonized System
The World Customs Harmonized System is an international nomenclature for product classification. It enables participating countries to classify traded goods on a common basis for customs purposes[***], here are some examples of codes for dried fruit:
- ********* for prunes, dried- ****** for mixtures of dried edible fruits or edible nuts - ******** for ...
5.3 PGI and PDO designations
The Protected Geographical Indication (***), at least one stage in the production, transformation or elaboration of this product must take place in this delimited geographical area. The PGI is linked to know-how; it cannot be created, but rather consecrates existing production, thereby conferring national and international protection.The PGI can be based ...
6 Positioning the players
6.1 Player segmentation
List of charts
- Fruits most consumed by the French with the number of imports
- Sales trends in the dried fruit market
- Top 5 market shares by volume (production)
- French food trends
- Market share by volume of the main players in the dried fruit market
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Latest news
Arterris: The Camargue rice industry continues to develop - 26/10/2023
Arterris :
- Number of associate farmers: 15,000
- Area under cultivation: 350,000 hectares
- Sales in 2022: 1.2 billion euros
- Market share of PGI rice production in Camargue: 25%
Vivien Paille :
- Integration into the Avril Group in July 2022
- Annual sales: 180,000 tons (120,000 of which rice-based)
Camargue rice market:
- Area of rice fields: reduced from 22,000 hectares to 13,000 hectares in 2023
- Expected increase in yields: 198 tonnes of rice on a surface area of 65 hectares
Sabarot inaugurates its 4.0 plant for pulses and cereals - 31/07/2023
- Groupe Sabarot inaugurated new production facilities on July 12, 2023
- Production: 5000 tonnes per year (frozen pulses)
- The company manages 7800 product references
- Group sales in 2022: €75 million, with 20% from exports
- The company has 160 employees Sales breakdown: 60% in the vegetable sector (lentils and quinoa) and 40% in the festive sector (wild mushrooms and snails).
Relocation of the arboricultural sector - 30/06/2023
- Arnaud Montebourg tackles the relocation of the almond industry in France
- Compagnie des Amandes (CDA) has raised 10.2 million euros to finance the planting of orchards.
- 210 hectares have already been planted, and more than double that number should be planted by the end of the year.
- CDA plans to capture part of the production from some 2,000 hectares of almond plantations scattered among some 1,000 southern growers.
- CDA hopes to process 20% of the national crop (300 tonnes) by next year, and half by 2030.
- CDA's own production is estimated at 2,200 tonnes by 2030.
- The plant is expected to generate sales of 30 million euros by 2030.
Compagnie des amandes to set up a nutcracker in the Var region - 29/06/2023
- La Compagnie des amandes, a company created in 2018.
- Construction of a 7,000 m² building on a 21,000 m² site in Signes (Var).
- Total investment for the project is 12 million euros
- The company plans to process its own almonds in three or four years.
- For its first campaign, the company plans to absorb 20% of the national harvest, or 300 tons.
Compagnie des Amandes and Arterris sign strategic partnership agreement - 18/04/2023
- Arterris : Cooperative group of farmers in Occitanie and the South of France
- Federates more than 25,000 farmers - Farms more than 350,000 hectares of crops
- Three business divisions: agricultural, agri-food and consumer distribution
- Consolidated sales of one billion euros by 2021 - More than 2,200 employees.
- Arterris invests €1.5 million and acquires an 8.5% stake in Compagnie des Amandes
- Compagnie des Amandes created in 2018
- Founders: Arnaud Montebourg, François Moulias, INRAE and private investors
- Objective: relaunch almond production in France
- 8 million euros raised to finance almond trees
- Production zones: Aude, Pyrénées Orientales, Hérault, Gard, Bouches du Rhône, Varsans and Corsica
Transfer from Markal to Lionel Wolberg. - 26/08/2021
- Founded over 80 years ago by the Markarian family
- Leading French manufacturer and distributor of organic dry grocery products
- Over 1000 organic dry grocery products
- Takeover by Lionel Wolberg, accompanied by three expert investors: FrenchFood Capital, BPI France and Tikehau
- Markarian family retains stake in French company
- Lionel Wolberg has already ensured the transformation of historic family-run organic companies
- Recent years: sustainable and responsible supply chains, 100% organic fresh and dried fruit and vegetables, organic ultra-fresh, dried and frozen food products on the French market
Key figures :
- 68 million euros in sales
- 15% of sales generated internationally
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the dried fruit market | France
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