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MARKET SUMMARY

1.1 INTRODUCTION

The hazelnut is an edible nut fruit produced by the hazelnut tree. The hazelnut sector is a sector that characterizes the actors who produce, process and market hazelnuts. Hazelnut harvests are carried out from August to October depending on the varieties and geography.

The hazelnut market in France includes 250 producers of 40 departments for a production grouped on more than 4500 hectares giving France a place in the top 10 hazelnut producers worldwide with Turkey being the largest producer by far. The hazelnut market in France is monopolistically dominated by the agricultural cooperative Unicoque which represents 98% of French production and 60% of the European market.

The hazelnut market in France is focused on international expansion and search for a critical size by increasing the surface area by 400 hectares per year. However, the sector faces various disadvantages such as climatic hazards for hazelnut production and remains dominated by a few major groups such as Ferrero .

At the moment, the French sector only weighs 1 % on the market for hazelnuts for industry dominated by Turkey (75%) and Italy (10-15%). The challenge is therefore to the increase in its production capacity and the decentralisation/deconcentration of production activities hitherto focused on two main French regions in order to meet the exponential growth in demand, driven by the rising standard of living in emerging countries.

1.2 THE WORLD HAZELNUT MARKET IS DOMINATED BY TURKEY

1.3 FRANCE, A MAJOR AND PROMISING HAZELNUT MARKET IN THE WORLD

1.4 STRUCTURE OF THE HAZELNUT TRADE BALANCE IN FRANCE

DEMAND ANALYSIS

2.1 CHANGE IN HAZELNUT CONSUMPTION BY VOLUME (2012-2018)

2.2 FREQUENCY OF NUTELLA CONSUMPTION IN FRANCE

2.3 THE FAVOURITE PRODUCTS CONTAINING CHOCOLATE IN FRANCE ARE OFTEN MADE FROM HAZELNUTS

2.4 EVOLUTION OF CHOCOLATE CONSUMPTION AND PRODUCTION IN FRANCE

MARKET STRUCTURE

3.1 THE VALUE CHAIN OF THE HAZELNUT SECTOR

3.2 THE MAIN OUTLETS OF THE HAZELNUT SECTOR: CHOCOLATE, BISCUITS AND CONFECTIONERY

3.3 THE PROCESS OF PRODUCTION, PACKAGING AND PROCESSING OF HAZELNUTS

3.4 TWO REGIONS REPRESENT 80% OF FRENCH HAZELNUT PRODUCTION

ANALYSIS OF THE OFFER

4.1 TYPOLOGY OF THE HAZELNUT OFFER AND HAZELNUT PRODUCTS

4.2 THE MAJOR BRANDS DISTRIBUTING HAZELNUT-BASED PRODUCTS

4.3 PRICE EVOLUTION OF HAZELNUT PRODUCTS

RULES AND REGULATIONS

5.1 LABELS AND THE REGULATORY CONTEXT (GEOGRAPHICAL INDICATION PROTECTED FROM HAZELNUTS)

5.2 DCGRF et contrôle

La DGCCRF méne une enquête annuelle sur la qualité des fruits et légumes distribués sur le territoire national. L'enquête concernait, en ****, * *** établissements avec notamment les résultats suivants : **% ont reçu un avertissement, *,*% se sont vu attribuer un constat de non-conformité, presque *% ont été sanctionés ...

5.3 Nomenclature et Système Harmonisé des douanes mondiales

Les codes FAO et ceux des Douanes Françaises utilisent deux systèmes de classification différents expliqués ci-dessous.
Le Système harmonisé est une nomenclature internationale pour la classification des produits. Il permet aux pays participants de classer les marchandises échangées sur une base commune à des fins douanières. ...

POSITIONING OF THE ACTORS

6.1 Segmentation

  • Ferrero
  • Unicoque

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chargé d'études économiques, Xerfi

Hugo Schott

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Mathieu Luinaud

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PhD Industrial transformations

Robin Charbonnier

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Pierre Doussau

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President Ross Alumni Club France

Arnaud Walter

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick Cudonnec

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Maelle Vitry

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Héloise Fruchard

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Imane Essadiq

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Vincent Defrenet

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Eva-Garance Tison

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Michela Grimaldi

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Azelie Prigent

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Cantiane Gueguen

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Jules Decour

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Alexia Vacheron

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Emil Ohlsson

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Anna Oeser

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Gabriel Salvitti

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