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Summary of our market study
Demand for hazelnuts in France: The French market is worth around 33,000 tonnes.
Direct consumption in the form of snacks accounts for 10% of the total, and indirect consumption, particularly in spreads, for 90%.
The global hazelnut market is worth around $2.8 billion, with production exceeding 1.1 million tonnes.
Turkey dominates world production at 67.2%. But production for the Turkish market is sensitive to the vagaries of nature, as demonstrated by the significant drop in Turkish hazelnut production following frost episodes.
Europe is the world's largest consumer of hazelnuts.
Despite a leading market position, French production managed by Unicoque faces challenges and is striving to develop with an organic segment showing 19% growth in spread consumption by 2020.
The organic trend is influencing the market and pushing producers towards more sustainable practices.
Hazelnuts occupy a prominent place in French gastronomy, largely thanks to their use in popular spreads such as Nutella, which accounts for the consumption of around 11,000 tonnes of hazelnuts a year. More than half the population regularly consumes Nutella.
In France, overall consumption of nuts and seeds has fallen by around 13%. However, consumption of hazelnuts rose slightly by around 4%. Consumers prefer large hazelnuts, consumed directly, and small hazelnuts, mainly sold shelled on the market.
There are between 5 and 6 million hazelnut consumers in France, each consuming an average of just over half a kilo a year.
The appeal of hazelnuts goes hand in hand with the growing trend towards "healthy snacking". Consumer preferences are increasingly moving towards organic and sustainable products.
French production varies from 10,000 to 15,000 tonnes, depending on climatic conditions. The Nouvelle-Aquitaine region is a major producer of hazelnuts in France.
French hazelnut market players
- Unicoque: Cooperative responsible for 95% of the country's hazelnut production.
- Ferrero: is the leading consumer of hazelnuts in France with its Nutella product.
- Banania and Milka produce their own hazelnut spreads.
- Rigoni di Asiago and Basquella are organic and palm-oil-free alternatives.
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Summary and extracts
1 Market overview
1.1 Definition and scope of the study
The hazelnut is an oleaginous seed belonging to the nut family. Originating in Turkey, which is largely the world's leading producer, the hazelnut is used mainly in gastronomy, and more specifically in spreads. There are two main families of French hazelnuts:
- Large hazelnuts (fertile coutard, corabel, ennis) for direct consumption, dried and/or roasted
- Small hazelnuts (segorbe, pauetet) often reserved for the shelled market
The global hazelnut market witnessed a strong growth in 2019, as it is estimated to grow at a rate of 33.3% over 2018.
Turkish domination of the hazelnut market is both a threat and an opportunity for French producers, who have been active since the 1970s in Aquitaine. In fact, hazelnuts are very sensitive to weather conditions and a major frost episode in 2014 reduced the Turkish harvest by 40%, leaving room for other players
Although Turkish production has recovered its former level, some competition is starting to appear. Knowing that the South-West of France has an ideal climate for the cultivation of hazelnuts and given that Europe is the largest consumer in the world, France has a real card to play in this quasi-monopolistic market.
The French hazelnut production market is mainly based on one major player, Unicoque, which accounts for almost 95% of production.
As with much of the agricultural sector, organic supply is also making inroads into the hazelnut market in France, as organic spreads grew by 19% in 2020 compared to 2019, with hazelnuts being the main raw material for spreads
List of charts presented in this market study
- Evolution of the world hazelnut production
- Main producers of hazelnuts
- Size of the world hazelnut market
- Consumption and production of hazelnuts
- External trade in walnuts, hazelnuts and filberts
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Latest news
Ferrero pursues its breakthrough in frozen foods with the launch of a nutella ice cream - 23/05/2024
- - Launch of Ferrero ice cream brand in Europe: 2021
- - Launch of Kinder ice creams in partnership with Unilever: 2018
- - First Ferrero ice cream products: Ferrero Rocher and Raffaello (round, crunchy sticks)
- - Relaunch of Kinder ice creams with in-house production: 2022
- - Consumption of Kinder Bueno ice creams: 1.4 million consumers in 2023
- - Sales of Kinder Bueno ice creams: 13.6 million euros in 2023
Monbana adapts its offers to mobile habits - 08/10/2023
- Launch of a new range: September 1, 2023
- Monbana belongs to the Buton group: Saveurs et Délices division Located in Ernée, in the Mayenne region of France
- Monbana chocolate sales: approx. €40m
- Growth: 15-20% (inflation and volume development)
- Number of stores: 28 (including 14 directly-operated and 14 franchised)
Ferrero France: tax reassessment in 2022 - 24/03/2023
- Tax adjustment for Ferrero France in 2022: 45 million euros .
- Ferrero International sales for the year ending August 31, 2022: 14 billion euros.
- Increase in Ferrero International sales: 10.4%.
- Ferrero net profit: 751 million euros.
- Decrease in Ferrero net profit: 24% year-on-year.
"TUC and PiM's invest 30 million in Herentals" - 23/03/2023
- Mondelez International is investing 30 million euros to modernize and increase production capacity at its Herentals plant in Belgium.
- The Herentals site is one of Mondelez International's largest production facilities in Europe.
- Modernization and the introduction of new technologies are scheduled for completion in early 2024.
- The investment will include the installation of a new production line for TUC crackers, increasing production capacity by over 6,500 tonnes of TUC and enabling future growth of up to 40%.
- A new production area for Prince cookies will also be set up.
- The PiM's line will also be modernized with a new sponge cake oven, making the transition from gas to electric in Europe, supporting Mondelez International's commitment to reducing its carbon emissions.
- New packaging equipment will be installed for Bastogne cookies, and new IT systems for warehouse and production management will be implemented.
Objective of the Monbana chocolate factory - 22/03/2023
- Chocolate franchise
- Presence in 60 countries
- Target of opening 3 to 5 new stores a year
- 28th franchise store planned for Challans (Vendée) in 2023
Cluisel: Small-scale producers of artisan chocolate are having an impact on the chocolate market. - 19/12/2022
- French chocolate market around €3.3 billion
- The artisan chocolate market is worth around €400 million
- Cluizel generates annual sales of €24 million and employs over 200 people on a 20,000 m2 site in Damville, Eure
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