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MARKET OVERVIEW

1.1 Definition and scope of study

The hazelnut (scientific name: corylus avellana) is an oily seed belonging to the nut family. Native to Turkey, which is largely the world's largest producer, the hazelnut is mainly used in gastronomy, and more specifically in spreads.

In Italy, there are 15 varieties of hazelnuts, many of which have PDO and PGI labels. 

Some of these are:

·      La Tonda Gentile Romana

·      La tonda di Giffoni 

·      La Tonda Gentile delle Langhe

Globally, a significant growth of the hazelnut market could be observed starting in 2019. The market value in 2020 was USD 412.67 million and is expected to grow at a CAGR of 7.97% between 2020 and 2027. 

Hazelnut production is estimated to have reached 900,000 tonnes in recent years, an increase of about 35% over the previous 20 years. 

In Italy, the hazelnut market is considered one of the sectors of excellence and for this reason a significant growth in its value has been observed. 

In our country, hazelnuts are harvested from August to the end of October and are then sold all over the world. On a global level, Italian hazelnuts are the most sold, with 26 thousand tonnes per year, second only to Turkish hazelnuts. In Europe, Italy is the leading exporter. Furthermore, it is important to mention that Italy boasts about 71 thousand hectares of land where hazelnuts are cultivated, which are divided between Piedmont, Lazio, Campania and Sicily. 

The main drivers of the success of this market are certainly the quality of the Italian product, the territorial vocation and the presence of numerous confectionery companies integrated with the agricultural phase. 

The increasing popularity of hazelnuts among consumers in Italy is also due to their healthy properties: it is well known that eating nuts reduces the risk of cardiovascular diseases. 

Another important aspect of Italian hazelnut production is the innovative and sustainable cultivation techniques. 

From the data collected above, it can be deduced that the hazelnut market has grown a great deal in recent years and for this reason a slight decline can be expected before the market reaches maturity. 

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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in 40 pages
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Analysts

Hugo Schott

chargé d'études économiques, Xerfi

Hugo Schott

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin Charbonnier

PhD Industrial transformations

Robin Charbonnier

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Pierre D.

Analyst

Pierre D.

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Arnaud W.
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Ross Alumni Club France

Arnaud W.

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Amaury de Balincourt
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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane Essadiq

EDHEC

Imane Essadiq

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules Decour

Consultant

Jules Decour

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.