The Businesscoot methodology

Define the scope of the study

A study covers a product or service, customer groups, a geography and a period. Included segments and related activities are specified to avoid confusing different markets.

Gather the sources

Official statistics, industry publications, company information and professional press offer complementary perspectives. References identify the origin, date and scope of each piece of information.

Explore the source categories we use.

Compare like-for-like data

Units, periods, geography and indicator definitions are checked before comparing figures. Revenue, sales volumes, production and outstanding balances are not interchangeable measures.

Conversions and calculations are explicit. Provisional figures and breaks in series remain identified, as in our analysis of French syrup production.

Connect demand, supply and market participants

Our studies organise information around customers, products, distribution channels and business strategies. Charts and commentary explain comparisons and their implications.

Meet the team and explore their specialities.

Retain dates and limitations

A recent publication may contain older data. Observations, company statements, estimates and interpretations are presented with their dates and references.

To report an error or ask about scope,contact Businesscoot and include the title, edition and relevant passage.