Summary

As of 2020, the global artisanal ice cream market has seen Europe spearheading with approximately 108 thousand artisanal ice cream shops, 65 thousand of which are in Europe, with Italy, Germany, and France being key players that encapsulate the tradition of artisanal gelato. Europe celebrates European Day of Artisanal Gelato, and March 24, 2023, marked its tenth anniversary, recognizing a sector that sustains a turnover of €8.7 billion and over 300,000 jobs in Europe alone. The market, however, extends beyond Europe, including countries like Argentina, the United States, Brazil, China, Korea, Malaysia, and Australia with growing significance, particularly attributed to the influence of Italian diaspora. Worldwide, the estimated sale of artisanal ice cream hit around €16 billion in 2018, showcasing a 6 percent growth from 2017. Italy remains a leading market with a turnover reaching €2.3 billion in 2021 and 15 thousand points of sale, experiencing a slight drop during 2020 due to the pandemic but recovering in 2021. The Italian artisanal ice cream scene is robust, indicated by the presence of 15,589 artisanal ice cream workshops, and consumption patterns show an inclination towards traditional and innovative products including sugar-free, gluten-free, lactose-free, and vegetable fat-based ice creams. Despite the impact of COVID-19 and increased costs due to the war in Ukraine and raw material price hikes, the sector continues to innovate and thrive, leveraging trends like food delivery which surged by 113 percent in 2020, with particular growth during the fall and winter months..Artisanal Ice Cream Trends in the Italian Market Italy's affection for artisanal ice cream is embedded in its culture and gastronomy, resulting in a substantial market presence both domestically and abroad. The Italian market demonstrates a pronounced appetite for artisanal ice cream, with an estimated annual production of between 165 and 214 thousand tons—a number that includes the additional consumption attributed to tourists. This production responds to a national consumption rate of approximately 2.8 kilograms per person. The Italian artisanal ice cream market is multifaceted, characterized not only by traditional ice cream parlors but, including ice cream bars and some pastry shops, particularly in certain regions of the country. With approximately between 50,000 and 60,000 employees in the sector, the industry exhibits a vibrant economic contribution, emphasized further by other sectors such as ingredients and machinery being significantly engaged in artisanal ice cream production. In recent years, Italian consumers have remained steadfast in their ice cream consumption habits. Households generally spend between €5 and €6 monthly on ice cream, with a nuanced increase in expenditure recorded in 2018. Interestingly, there has been a rise in online orders, with platforms like Deliveroo noting a significant spike amid the winter months, showcasing the increasing trend in year-round ice cream consumption courtesy of the convenience afforded by delivery services. Pricing for artisanal ice cream varies across regions in Italy, with an average price for a kilo of ice cream ranging between €13 and €20. However, price increases have been observed owing to rising raw material and electricity costs, potentially influencing consumer spending and the market at large. From a consumer preferences perspective, Italians showcase a diverse palate for ice cream flavors, with Pistachio, Stracciatella, and Hazelnut being the most favored. More health-conscious and dietary trends, such as sugar-free, gluten-free, lactose-free, and ice cream produced with native ingredients, have also emerged, demonstrating a shift towards quality and ingredient-awareness in consumption habits. With a robust culture of ice cream consumption that extends across generations, Italy's artisanal ice cream market stands as an exemplar within Europe. Its observed trends and consumer behavior reflect a society that deeply values the craftsmanship, authenticity, and sensory enjoyment of this beloved frozen dessert..### Pioneers of Flavor: Celebrating the Craftsmanship of Artisanal Ice Cream As we delve into the delights of the artisanal ice cream market, a few key players stand out for their commitment to quality, innovation, and tradition. These establishments are not just places to satisfy a sweet tooth—they are guardians of gastronomic heritage and explorers of new taste horizons. Let's take a tour of these ice cream artisans who set the standards in this delectable industry. #### Fiordipanna – The Chocolate Connoisseurs Located in Cornaredo, Fiordipanna has made its mark by offering what's acclaimed as the best chocolate ice cream. Their use of premium cacao and time-honored techniques ensures a velvety texture and rich flavor that make their chocolate offerings a must-try for any aficionado. #### Verolatte – A Taste of Vigevano Verolatte, nestled in the heart of Vigevano, is praised for its dedication to producing ice cream that sings with the essence of local ingredients. Each scoop is not just ice cream—it's a story of the region, told through the palate. #### Gelateria della Passera – The Florentine Gem In the enchanting city of Florence, the Gelateria della Passera provides a taste experience that transports eaters to the cobblestone streets and sun-kissed piazzas of Italy. Their devotion to the craft of gelato-making has earned them a place in the hearts of locals and travelers alike. #### Il Pinguino dei Quattrini – The Rising Star Falconara Marittima is home to a rising star in the artisan gelato scene. Il Pinguino dei Quattrini brings a youthful exuberance and an inventive twist to classic flavors, gaining recognition as a best emerging ice cream shop. #### Gelati d'Antan & Gelatauro – The Bologna Innovators In Bologna, two gelaterias have built reputations as bold innovators. Gelati d'Antan focuses on resurrecting forgotten flavors and creating new classics, while Gelatauro combines the finesse of gelato with a penchant for international flavors. #### Moou & Casa Marchetti – The Sustainable Frontiers In Turin, Moou and Casa Marchetti are pioneering sustainability in ice cream production. Both shops emphasize environmental responsibility and the use of ethically sourced ingredients, ensuring that each indulgence is as kind to the earth as it is delicious. #### L'Al
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  • Number of pages : 30 pages
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  • Last update : 22/09/2022
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Summary and extracts

1 Synthèse du marché

1.1 Introduction

ice cream is a food preparation made from milk, sugar and various flavorings, brought to a solid, paste-like state by freezing and simultaneous shaking.

Artisanal ice cream is characterized by the use of fresh raw materials. Compared with industrial ice cream, it may have the following differences:

  • the product is usually fresh and produced by the same retailer
  • lower amount of fat (6-10% in the handmade one 8-12% in the industrial one)
  • lower amount of air (a parameter known as overrun: max 35% in artisanal, min 70% in industrial)

Artisanal ice cream is made by processing basic raw materials, namely milk, sugar, eggs and water, to which a whole series of other ingredients are added to create the various ice cream faults, which can vary from the most classic and traditional to the most sophisticated, with more special ingredients or combinations.From a technical point of view, artisanal ice cream is a food preparation obtained by using raw materials that are brought to a semi-solid/creamy state by rapid freezing and simultaneous stirring. The technology used is called "discontinuous freezing" and allows air to be incorporated naturally, that is, without forced injection.

Traditions related to artisanal ice cream can be found in countries such as India with the typical Kulfi or in Turkey, with the Dondurma, but certainly, the best known, is the Italian artisanal ice cream born in the 15th century in Naples, and later exported all over the world. Europe is the largest market for artisanal ice cream, and Italy, in particular, has the lead in both production and consumption. Italy is the only country in the world where artisanal and industrial ice cream cover about the same market share.

During 2020, due to the pandemic, the market slumped by -35%, recovered during 2021 with a +25% compared to the previous year, almost completely recovering the ground lost previously, as revealed by the Sigep Observatory´s estimates: the positive trend mainly affected summer 2021, with consumption mainly driven by domestic tourism from the most important countries, such as Italy, Germany, Spain, and peaks due to high temperatures that supported consumption in Central and Southern Italy.

1.2 World overview

The artisanal ice cream market is a market that is mainly developed in Europe. There are about *** thousand artisanal ice cream shops scattered in ** countries, ** thousand of which are in the Old Continent. Countries such as Italy, Germany and France encapsulate the tradition of artisanal ice cream in the most diverse ...

1.3 Italian market

Among the gastronomic products with the most flavors in the world, of which each Italian is estimated to have consumed about *.* kilograms in ****, artisanal ice cream is the epitome of the craftsmanship and creativity of artisans and is appreciated far and wide across the planet by people of all ages.

Italy ...

1.4 Covid and price increases

The crisis due to the Covid pandemic also affected artisanal ice cream shops. During the pandemic, due to lockdowns and restrictions, ice cream parlors were closed for quite some time, causing loss of money and customers. Following the total lockdown that affected Italy from March **** to April ****, ice cream parlors were ...

2 Analyse de la demande

2.1 Consumer habits

According to research conducted by PXR Italy in ****, the frequency of year-round consumption of ice cream varies by gender.

Forty percent of men claim to consume less than one ice cream per week, while ** percent claim to consume more than one per week.

Men and frequency of consumption of artisanal ice ...

2.2 Tastes and pairings

Due to the craftsmanship of the product, there are many flavors of ice cream and many special combinations.

According to the Deliveroo platform, which keeps track of the most home-ordered ice cream flavors in artisan ice cream parlors , in ****, the favorites in Italy were Pistachio, Stracciatella and Hazelnut.

Pistachio Stracciatella ...

2.3 Family expenditure

Monthly household spending on ice cream is around *.* euros and has not changed much over the years. An increase to *.**euro/month was recorded in ****, subsequently decreasing to *.*euro/month in ****.

Household spending on ice cream Italy, ****-****, euro Source:Istat Ecoicop : *****

2.4 The Trends Related to the Development of Food Delivery

Now well established in the habit of buying food online, artisanal ice cream is also seeing growing numbers when it comes to delivery. Already in ****, the European food delivery market has reached a total of $**.* billion.

**** was the year of ice cream delivery, artisanal ice cream was the revelation of ...

3 Structure du marché

3.1 Where homemade ice cream is sold

In Italy, artisanal ice cream is mainly produced in ice cream parlors, followed by pastry shops and bars. Since artisanal ice cream parlors are identified by an ATECO code (***) that they "share" with pastry shops, it is difficult to identify the size of the economic sector. Moreover, in order to identify ...

3.2 Employees and types of enterprises

Applying the same percentage of **% to the data available on Istat of the number of people employed in the sector gives ***** people. The trend in the number of employees over the years has remained fairly constant with a change between **** and **** of *.**%

Number of employees in the artisanal ice cream industry italy, ...

3.3 Production

Determining the production of artisanal gelato is complicated. Considering the per capita consumption, one can estimate the total production of artisanal gelato by multiplying it by the number of inhabitants in Italy. Following this calculation, in ****, the production of artisanal gelato was *** thousand tons.

This numeor does not take into account ...

4 Analyse de l'offre

4.1 Products offered by artisan ice cream parlors

The main product found in an artisanal ice cream shop is precisely ice cream to be served in a cone, cup, or to be taken away in tubs. It can be divided into two subcategories depending on the ingredients that make it up:

Source: ****

In addition to classic ice creams, other ...

4.2 Prices

Ice cream prices vary depending on the size (***) and the quality of the ice cream and its ingredients, but also on the notoriety of the ice cream shop and its location, even in the same city.

A kilo of ice cream varies on average between ** and ** euros, with the basic raw ...

4.3 Rankings

As Italian artisan ice cream is such a world-renowned product that it also attracts the attention of foreign audiences. Annually, rankings are stipulated to decide which gelato shop offers the best quality products. The most important rankings are the one stipulated by Gambero Rosso, the Financial Times and the Travel *** guide. ...

4.1 New trends

Cultural, social, and economic changes that have significantly impacted and are significantly impacting people's habits and lifestyles regardless of their generational target also influence future trends in artisanal ice cream. This is especially so now where technology, pandemic, and sustainability are profoundly changing people's lifestyles. Given these assumptions, it is important ...

5 Règlementation

5.1 Regulations

The requirements for opening an ice cream shop are especially related to training and bureaucracy. To become an ice cream maker, it is important to train by working or attending a highly professional ice cream making course.

for the activity of making ice cream, reference is made to Law No. ***/**, better ...

6 Positionnement des acteurs

6.1 Segmentation

  • Er fafone
  • L'albero dei gelati
  • Fiordipanna
  • Gelateria Badiani
  • Callipo Gelateria
  • Gallizioli Pasticcerie

List of charts

  • Artisanal ice cream shops in Europe
  • Homemade ice cream industry turnover
  • Where artisanal ice creams are sold
  • Number of employees in the artisan ice cream parlors sector
  • Types of ice cream enterprises
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Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Er fafone
L'albero dei gelati
Fiordipanna
Gelateria Badiani
Callipo Gelateria
Gallizioli Pasticcerie

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