Summary of our market study

Get all the information you need
to understand this market

Detailed content of our market study

Inforamtion

  • Number of pages : ~ 40 pages
  • Format : Digital and PDF versions
  • Last update :
Update Details

Summary and extracts

1 Market Summary

1.1 Definition and presentation

Tea is a beverage made from the infusion of the processed leaves of the Camellia sinensis plant; the leaves can undergo different processing to produce the various types, such as black, green, oolong, white, and pu-erh tea. Leaf processing can include withering, rolling, oxidizing, and drying, each of which affects the flavor and final characteristics of the beverage. This presentation provides an overview of the global tea market, with a special focus on the Italian context.

The global tea market is expected to grow from $52.74 billion in 2023 to $56.12 billion in 2024, with a compound annual growth rate (CAGR) of 6.4 percent. Growth is expected to continue to $70.19 billion in 2028, with a compound annual growth rate (CAGR) of 5.8 percent. This growth is attributed to cultural factors, health trends, globalization, rising incomes, e-commerce, product innovation, and sustainability. Future trends include premium and specialty teas, improved packaging, subscription services, and technology integration in retail.

In Italy, the dramatic reduction in quantities sold and increased unit value of products was noted. This dynamic indicates a structural transformation in the industry, where companies are trying to compensate for the decrease in quantities sold by increasing prices per unit, moving to a more premium market or adopting innovations that justify a higher price. It also indicates an increased focus on quality rather than quantity by consumers.

Sixty percent of the market is in the hands of industry biggies focused exclusively on selling iced tea, such as Ferrero or San Benedetto. Analyzing the last years of the we see an overall decrease in production sold of 29.6 percent, characterized by fluctuations rather than a steady decline, to now, the Italian market is set to grow and diversify, supported by various emerging trends. Italians are becoming increasingly interested in high-quality teas and specialty varieties such as green tea, white tea, and oolong tea. This growing interest is fueled by awareness of health benefits and a desire to try new taste experiences.

1.2 The Global Market

SI expects the global tea market to grow from $**.** billion in **** to $**.** billion in **** with a compound annual growth rate (***) of *.* percent.

This growth is attributed to cultural factors, health trends, globalization, rising incomes, e-commerce, product innovation, and sustainability. Future trends include premium and specialty teas, improved packaging, subscription services, and ...

1.3 The Italian market

The sold production of tea, herbal teas and extracts in Italy showed considerable variability between **** and ****. In ****, the value was ***.** million euros. After an increase to ***.** million in ****, the value dropped to ***.** million in **** and further to ***.** million in ****. In ****, there is a recovery to ***.** million euros, followed by a significant ...

1.4 Import-export

Between **** and ****, Italy showed a steady disparity between tea imports and exports. In ****, exports amounted to $*.** million, while imports were significantly higher at $**.** million. In ****, exports decreased to $*.** million, while imports increased slightly to $**.** million.

In ****, exports rose again to $*.** million, with imports peaking at $**.** million for the period. In ****, there ...

1.5 The impact of the Russia-Ukraine conflict

This sector, like many others, has been affected by the economic turmoil and disruptions in global supply chains caused by the conflict. So let us analyze the monthly index data, with base ****=***, for the period ****-****. The producer price index of the tea and coffee processing industry in Italy shows a ...

2 Demand analysis

2.1 Demand trends

In ****, production was **,*** tons, but declined steadily in the following years, reaching **,*** tons in **** and falling further to **,*** tons in ****. Between **** and ****, production stabilized around **,*** tons. From **** onward, the decline was more pronounced, with a drop to **,*** tons in ****, followed by further reductions in the following years: **,*** tons in ****, **,*** tons in ...

2.2 Demand drivers

Italian Consumers' Preferences for Buying Tea:

Drivers of choice for buying tea Italy, ****, in % mark-up

The main drivers of choice for purchasing tea were taste (***). Naturalness of raw materials was important to **.*% of consumers, while **% indicated other reasons.

2.3 Geographic Distribution of Demand

The Northeast and Northwest regions record the highest spending, with an average of *.** euros, followed by the Center with *.** euros, and finally the Islands and the South with *.** euros. Compared with spending in the Islands and the South, which is the lowest, the Northeast and Northwest spend about **.* percent more. The ...

2.4 Trends in tea demand

In May ****, the index was **.*, while in May **** it dropped to **.*, indicating a decrease of **.* percent.

In ****, a peak is observed in December with an index of **.*, followed by a sharp decline in March **** with an index of **.*. The downward trend continues in ****, reaching a low in June **** with **.*, then fluctuating ...

3 Market structure

3.1 Market structure and dynamics

In Italy, the sector is highly competitive, with large-scale retail monopolizing ** percent of tea volumes[***] and *.* percent growth in discount channels.

In addition, ** percent of the market is in the hands of industry bigwigs focused exclusively on selling iced tea, such as Ferrero or San Benedetto. In ****, on the other hand, ...

3.2 Production and value chain

Tea is a beverage made from the leaves of the tea plant, infused in very hot water. The tea plant is an evergreen shrub that belongs to the Theaceae family and is grown mainly on the Asian continent.

Tea does not undergo any processing, however, its preparation requires several steps. These ...

3.3 Major players in wholesale trade

The following are the leading companies in the Italian tea and spice wholesale scene:

Dammann Freres: A historic French tea company, it also has a presence in Italy through its affiliation with Domori Spa, a renowned Italian company specializing in high-quality chocolate. Founded in ****, Dammann Frères is one of the ...

3.4 Major companies in tea and infusion processing

Lipton: Sir Thomas Lipton founded Lipton in **** with the goal of making tea an affordable daily beverage for everyone. He purchased tea plantations in Sri Lanka (***) to control quality and cost, enabling him to offer high quality tea at affordable prices. It was among the first companies to use ready-made tea ...

4 Supply analysis

4.1 Type of the offer

Although there are more than *,*** varieties of tea in nature, they are all derived from the same plant, Camellia Sinensis. It is the processing, growing conditions and cultivation that determine the variety.

table { width: ***%; border-collapse: collapse; } table, th, td { border: *px solid black; } th, td { padding: **px; text-align: left; } th { background-color: ...

4.2 Price trends in the market

Increase in the Consumer Tea Price Index: Consumer tea price index for the whole community (***) - monthly data [***] Italy, ****-****, index Istat Starting from ***.* in May ****, the index reaches ***.* in April ****, marking an overall increase of about * percent. After a period of steady growth until July ****, where the index reaches ***.*, there ...

4.3 New market trends

In the tea sector, too, emphasis has been placed in recent years on sustainability, not only of the product but along the entire value chain and not only in terms of environmental impact. in fact, it has been studied that the tea market, in some of its value chains, would encounter ...

5 Rules and regulations

5.1 Regulatory framework

Regarding the regulatory aspect, Tea does not have specific regulations but follows the following rules like other foodstuffs:

Import Regulations

Current EU import regulations, cover: the Import Rules, which is information for companies on requirements to operate in the EU market, tariff information, rules of origin and other preferential agreements, trade ...

6 Positioning of actors

6.1 Market segmentation

table { width: ***%; border-collapse: collapse; } th, td { border: *px solid black; padding: *px; text-align: left; } th { background-color: #f*f*f*; }

  • POMPADOUR TE' S.r.l.
  • Lipton (Unilever)
  • Twinings
  • Tetley tea
  • Bonomelli Srl
  • La via del tè
  • Dammann Freres (Domori Spa)
  • Webb James Srl
  • Teapack Srl Sb
  • Laboratori Biokyma Srl
  • De Lorenzi Srl

List of charts presented in this market study

  • Tea market value
  • Main producers of tea leaves
  • Major exporters of tea leaf products
  • Sold production of teas, herbal teas and extracts
  • Drivers of choice for purchasing tea
Show more Hide

All our studies are available online in PDF format

Take a look at an example of our research on another market!

Do you have a question about this study?   +44 238 097 0676

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

POMPADOUR TE' S.r.l.
Lipton (Unilever)
Twinings
Tetley tea
Bonomelli Srl
La via del tè
Dammann Freres (Domori Spa)
Webb James Srl
Teapack Srl Sb
Laboratori Biokyma Srl
De Lorenzi Srl

Choosing this study means :

Access to more than 35 hours of work

Our studies are the result of over 35 hours of research and analysis. Using our studies allows you to devote more time and added value to your projects.

Benefit from 6 years' experience and over 1,500 industry reports already produced

Our expertise enables us to produce comprehensive studies in all sectors, including niche and emerging markets.

Our know-how and methodology enable us to produce reports that offer unique value for money.

Access to several thousand articles and paid-for data

Businesscoot has access to all the paid economic press as well as exclusive databases to carry out its market research (over 30,000 articles and private sources).

To enhance our research, our analysts also use web indicators (semrush, trends, etc.) to identify market trends and company strategies. (Consult our paying sources)

Guaranteed support after your purchase

A team dedicated to after-sales service, to guarantee you a high level of satisfaction. +44 238 097 0676

A digital format designed for our users

Not only do you have access to a PDF, but also to a digital version designed for our customers. This version gives you access to sources, data in Excel format and graphics. The content of the study can therefore be easily retrieved and adapted for your specific needs.

Our offers :

the Tea market | Italy

99 €
  • What are the figures on the size and growth of the market?
  • What is driving the growth of the market and its evolution?
  • What is the positioning of companies in the value chain?
  • Data from several dozen databases

5 reports pack (-15%) IT Italy

75.6 € / study
378 € instead of 445 € -15%
  • 5 reports at €75.6 excluding VAT per study to choose from our Italian catalogue for 12 months
  • Save 15% on additional studies purchased
  • Choose to be refunded any unused credit at the end of the 12-month period (duration of the pack)

See the terms and conditions of the pack and the refund of unused credit.

Updates

Do you have a question ?
Our team is at your disposal at   +44 238 097 0676